Crop Audience in Mexico
Crop has an estimated audience of 4,652,268 people in Mexico. 46.9% are female, 53.1% are male, average age 34.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (205.98× the country average). Demographically, the Crop audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Crop fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 34.2 |
| Estimated audience size | 4,652,268 |
Audience persona
The typical Crop fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Crop fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 205.98× | Shopping |
| Costa Rica | 411.58× | Travel & Leisure |
| Game consoles | 150.48× | Technology & Electronics |
| Catholic Church | 119.53× | Politics & Society |
| Sarcasm | 76.84× | Politics & Society |
| Mobile game | 64.97× | Games |
| Travel agency | 76.84× | Travel & Leisure |
| Banana | 64.03× | Food & Beverages |
| El País | 64.03× | News |
| Broadcasting of sports events | 84.31× | Movies & TV |
| Valentine's Day | 103.17× | Kids & Family |
| Exfoliation (cosmetology) | 117.74× | Beauty & Wellness |
| Dentistry | 50.16× | Business & Career |
| Orange (fruit) | 57.63× | Food & Beverages |
| Sexology | 39.49× | Kids & Family |
| Freeware | 30.95× | Technology & Electronics |
| Daily Horoscope | 470.15× | Internet & Social Media |
| Breastfeeding | 36.29× | Kids & Family |
| Multi-level marketing | 42.69× | Business & Career |
| Papaya | 37.35× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.86 |
| Travelling | THRILL | 20.04 |
| Urban Lifestyle | OPEN | 4.68 |
| Risk Appetite | THRILL | 2.2 |
| Mindfulness | BALANCE | 1.49 |
| Patriotism | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
See Crop audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.