Crop Audience in Mexico
Crop has an estimated audience of 4,652,268 people in Mexico. 46.9% are female, 53.1% are male, average age 34.2. Top brand affinities: MSN, Catholic Church, Banana, Sarcasm, Travel agency.
Top brand affinities include MSN, Catholic Church, Banana, with strongest over-indexing on MSN (3.45× the country average). Demographically, the Crop audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Home & Garden · Type: Topic
Demographics of Crop fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 34.2 |
| Estimated audience size | 4,652,268 |
Audience persona
The typical Crop fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.45× | News |
| Catholic Church | 3.19× | Politics & Society |
| Banana | 3.41× | Food & Beverages |
| Sarcasm | 3.11× | Politics & Society |
| Travel agency | 3.21× | Travel & Leisure |
| El País | 3.34× | News |
| Game consoles | 2.25× | Technology & Electronics |
| Broadcasting of sports events | 4.14× | Movies & TV |
| Pedro Pascal | 2.74× | Movies & TV |
| Freeware | 2.79× | Technology & Electronics |
| Dentistry | 2.79× | Business & Career |
| Sexology | 3.35× | Kids & Family |
| Orange (fruit) | 4.65× | Food & Beverages |
| Immigration | 4.89× | Politics & Society |
| Breastfeeding | 3.19× | Kids & Family |
| Papaya | 3.42× | Food & Beverages |
| Multi-level marketing | 3.73× | Business & Career |
| Avocado | 3.19× | Food & Beverages |
| Pineapple | 4× | Food & Beverages |
| Machu Picchu | 3.38× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.41 |
| Urban Lifestyle | OPEN | 1.25 |
| Risk Appetite | THRILL | 1.1 |
| Tradition | CONSERVATISM | 1.06 |
| Creativity | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
See Crop audiences in other countries
More Home & Garden audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.