A data profile of the people who buy, follow and care about Crop in Mexico — modelled from more than twelve digital signal sources. Crop has an estimated audience of 4,652,268 people in Mexico.
Crop has an estimated audience of 4,652,268 people in Mexico. 46.9% are female, 53.1% are male, average age 34.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (205.98× the country average).
Demographically, the Crop audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Crop fan in Mexico is balanced, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Crop profile in Mexico.
46.9% are female, 53.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 34.2 |
| Estimated audience size | 4,652,268 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Crop audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| Brazil | 6.9% |
| India | 4.6% |
The strongest cross-interests of the Crop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 470.15× | ||
| 02 | Costa Rica | Travel & Leisure | 411.58× | ||
| 03 | Shopping and fashion | Shopping | 205.98× | ||
| 04 | Game consoles | Technology & Electronics | 150.48× | ||
| 05 | Catholic Church | Politics & Society | 119.53× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 117.74× | ||
| 07 | Valentine's Day | Kids & Family | 103.17× | ||
| 08 | Broadcasting of sports events | Movies & TV | 84.31× | ||
| 09 | Sarcasm | Politics & Society | 76.84× | ||
| 10 | Travel agency | Travel & Leisure | 76.84× | ||
| 11 | Mobile game | Games | 64.97× | ||
| 12 | Banana | Food & Beverages | 64.03× | ||
| 13 | El País | News | 64.03× | ||
| 14 | Orange (fruit) | Food & Beverages | 57.63× | ||
| 15 | Dentistry | Business & Career | 50.16× | ||
| 16 | Multi-level marketing | Business & Career | 42.69× | ||
| 17 | Sexology | Kids & Family | 39.49× | ||
| 18 | Papaya | Food & Beverages | 37.35× | ||
| 19 | Breastfeeding | Kids & Family | 36.29× | ||
| 20 | Freeware | Technology & Electronics | 30.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.86× | |
| Travelling | THRILL | 20.04× | |
| Urban Lifestyle | OPEN | 4.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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