Rascasse Audience Intelligence

Crop Audience in United States

A data profile of the people who buy, follow and care about Crop in United States — modelled from more than twelve digital signal sources. Crop has an estimated audience of 37,939,806 people in United States.

#449among Topic in United States#40in Home & Garden

The average Crop fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Livestock, Non-alcoholic beverage, Planet Fitness, with strongest over-indexing on Livestock (2.01× the country average).

Demographically, the Crop audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crop fan in United States is balanced, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Livestock.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crop profile in United States.

Audience size
37.9M
in United States
Gender
50.7%♀
49.3% male
Age
43.3
average years
Country rank
#627
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crop fans

50.7% are female, 49.3% are male, average age 43.3.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Crop audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.3
Estimated audience size37,939,806
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Crop audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Crop audience comes from United States.

Worldwide audience distribution share by country for Crop
CountryShare
United States22.7%
Brazil6.9%
India4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crop audience in United States is strongest.

Fig. 05

Top regions by affinity

Crop fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~2M13.46×
02Pennsylvania~1.5M1.32×
03Rhode Island~100K1.14×
04Iowa~300K1.11×
05North Dakota~80K1.08×
06South Dakota~90K1.07×
07Kansas~300K1.03×
08Nebraska~200K0.98×
09Connecticut~400K0.94×
10Florida~2M0.88×
11Indiana~600K0.88×
12Minnesota~500K0.85×
13Texas~2.5M0.84×
14Mississippi~300K0.84×
15Kentucky~400K0.83×
16California~3.5M0.82×
17Georgia~900K0.79×
18Delaware~80K0.79×
19New Jersey~800K0.78×
20Virginia~700K0.78×
21New York~1.5M0.76×
22Illinois~1M0.76×
23Missouri~500K0.76×
24Louisiana~400K0.76×
25Oklahoma~300K0.76×
26Alaska~60K0.76×
27North Carolina~900K0.75×
28Wisconsin~400K0.75×
29Hawaii~100K0.75×
30South Carolina~400K0.74×
31Washington~600K0.73×
32New Mexico~100K0.73×
33West Virginia~100K0.73×
34Montana~80K0.73×
35Tennessee~600K0.72×
36Maryland~500K0.72×
37Idaho~100K0.72×
38Vermont~50K0.72×
39Alabama~400K0.71×
40Washington, District of Columbia~80K0.71×
41Oregon~300K0.69×
42Ohio~800K0.68×
43Utah~200K0.68×
44Michigan~700K0.67×
45Massachusetts~500K0.67×
46Maine~90K0.67×
47New Hampshire~100K0.65×
48Arizona~500K0.64×
49Nevada~200K0.63×
50Colorado~300K0.58×
Fig. 06

Affinity by region

Affinity by region — Crop, United States
0.58×1.00×13.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crop audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.54×
02Plant nurseryHome & Garden2.42×
03LumberHome & Garden2.28×
04Diaper bagKids & Family2.02×
05LivestockPets & Animals2.01×
06NASDAQBusiness & Career1.98×
07Rail transportTravel & Leisure1.93×
08Made in USABusiness & Career1.91×
09Tractor Supply CompanyShopping1.91×
10PastryFood & Beverages1.81×
11Britney SpearsMusic & Radio1.79×
12GeneticsKids & Family1.78×
13Hardware storeHome & Garden1.72×
14DentistryBusiness & Career1.71×
15Subscription business modelShopping1.68×
16Real propertyHome & Garden1.64×
17MilkFood & Beverages1.61×
18Veterinary medicineBusiness & Career1.61×
19Planet FitnessSports1.60×
20PharmacyBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crop audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.45×
PatriotismCONSERVATISM1.45×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crop have in United States?

Crop has an estimated audience of 37,939,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crop fans?

50.7% of Crop fans are female, 49.3% are male, with an average age of 43.3 years.

03

Which brands do Crop fans like most?

Crop fans show strongest brand affinity for Livestock (2.01×), Non-alcoholic beverage (3.54×), and Planet Fitness (1.6×) over the country average.

04

Where do Crop fans live in United States?

Crop fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Crop fans also like?

Beyond Crop itself, the audience over-indexes on Non-alcoholic beverage (3.54×), Planet Fitness (1.6×), Genetics (1.78×), and Subscription business model (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Crop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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