Crop Audience in United States

Crop has an estimated audience of 37,939,806 people in United States. 50.7% are female, 49.3% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Diaper bag, Great Clips.

The average Crop fan in United States is 43.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (3.64× the country average). Demographically, the Crop audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Crop fans

Demographic split for Crop audience in United States
MetricValue
Female50.7%
Male49.3%
Average age43.3
Estimated audience size37,939,806

Audience persona

The typical Crop fan in United States is balanced, around 43.3 years old, with strong Extroversion tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Crop in United States
RegionReachAffinity
California3,630,1720.87×
Texas2,743,7160.84×
Florida2,537,4420.99×
Arkansas2,070,00011.13×
New York1,829,2410.86×
Pennsylvania1,708,1191.34×
Illinois1,031,3550.82×
Georgia939,1930.8×
North Carolina867,3270.76×
Ohio834,9190.71×
Virginia789,6400.85×
New Jersey781,6490.81×
Indiana723,2901.04×
Michigan690,3410.7×
Tennessee586,8440.77×
Washington586,1260.77×
Minnesota522,5960.96×
Massachusetts515,0100.69×
Arizona510,6980.66×
Maryland490,8580.75×
Missouri473,7320.77×
Wisconsin451,6830.79×
Kentucky399,9460.84×
South Carolina399,4990.7×
Iowa396,3681.27×
Colorado374,7450.63×
Alabama369,7100.7×
Louisiana353,1590.72×
Connecticut351,1320.92×
Kansas340,0581.14×
Oregon318,9660.73×
Oklahoma317,6260.75×
Mississippi257,6440.82×
Nevada233,8550.64×
Utah226,2210.67×
Nebraska200,2201.05×
Rhode Island143,6961.19×
Idaho121,1480.64×
New Mexico119,6430.63×
West Virginia119,1840.67×
Hawaii106,0300.65×
South Dakota99,3221.13×
North Dakota88,3661.13×
Washington, District of Columbia83,5860.73×
New Hampshire79,7820.53×
Delaware78,3470.75×
Maine75,6400.56×
Montana63,3460.6×
Alaska41,2640.51×
Vermont33,9670.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crop audience
BrandAffinityCategory
MSN3.64×News
Staples (Canada)3.66×Business & Career
Planet Fitness2.7×Sports
Diaper bag3.95×Kids & Family
Great Clips3.5×Beauty & Wellness
Livestock2.35×Pets & Animals
Hobby Lobby2.08×Home & Garden
Nature1.57×Home & Garden
Lumber3.52×Home & Garden
Largemouth bass4.74×Food & Beverages
Chuck Norris2.88×Movies & TV
Multi-tool3.99×Home & Garden
Aldi1.81×Shopping
Fly fishing3.18×Sports
Google Flights2.52×Travel & Leisure
Plant nursery3.32×Home & Garden
Golf Channel2.57×Sports
Carpentry2.53×Home & Garden
Vegetable1.81×Food & Beverages
Bass guitar2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crop audience
TraitClusterScore
ExtroversionTHRILL1.32
Community OrientationOPEN1.3
IndividualismJOY1.29
DIY MentalityTHRILL1.22
Price SensitivityPREMIUM1.19
Urban LifestyleOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Crop
CountryShare
United States22.7%
Brazil6.9%
India4.6%

See Crop audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Crop have in United States?

Crop has an estimated audience of 37,939,806 people in United States, concentrated in California and Texas.

What is the gender split and age of Crop fans?

50.7% of Crop fans are female, 49.3% are male, with an average age of 43.3 years.

Which brands do Crop fans like most?

Crop fans show strongest brand affinity for MSN (3.64×), Staples (Canada) (3.66×), and Planet Fitness (2.7×) over the country average.

Where do Crop fans live in United States?

Crop fans in United States are most concentrated in California (reach 3,630,172), Texas (reach 2,743,716), and Florida (reach 2,537,442). These three regions account for the largest share of the active audience.

What other brands do Crop fans also like?

Beyond Crop itself, the audience over-indexes on Staples (Canada) (3.66×), Planet Fitness (2.7×), Diaper bag (3.95×), and Great Clips (3.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.