Rascasse Audience Intelligence

Plant nursery Audience in United States

A data profile of the people who buy, follow and care about Plant nursery in United States — modelled from more than twelve digital signal sources. Plant nursery has an estimated audience of 17,255,168 people in United States.

#1351among Topic in United States#153in Home & Garden

The average Plant nursery fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arts and music, Sports, Pets, with strongest over-indexing on Arts and music (1.72× the country average).

Demographically, the Plant nursery audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plant nursery fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Arts and music.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant nursery profile in United States.

Audience size
17.3M
in United States
Gender
60.5%♀
39.5% male
Age
43.0
average years
Country rank
#1975
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plant nursery fans

60.5% are female, 39.5% are male, average age 43.0.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Plant nursery audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.0
Estimated audience size17,255,168
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Plant nursery audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Plant nursery audience comes from United States.

Worldwide audience distribution share by country for Plant nursery
CountryShare
United States23.4%
United Kingdom9.8%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant nursery audience in United States is strongest.

Fig. 05

Top regions by affinity

Plant nursery fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K1.75×
02Oregon~300K1.75×
03Florida~2M1.70×
04Wyoming~40K1.47×
05Texas~2M1.46×
06Hawaii~100K1.46×
07North Carolina~700K1.38×
08Colorado~400K1.33×
09California~2.5M1.32×
10Arizona~500K1.32×
11South Carolina~300K1.28×
12New Mexico~100K1.27×
13Georgia~700K1.26×
14Louisiana~300K1.26×
15Kansas~200K1.15×
16Maryland~300K1.13×
17Arkansas~200K1.11×
18Utah~200K1.10×
19Vermont~30K1.10×
20Virginia~500K1.09×
21Washington, District of Columbia~60K1.07×
22Tennessee~400K1.06×
23Alabama~300K1.05×
24Missouri~300K1.04×
25Oklahoma~200K1.04×
26Mississippi~100K0.95×
27New Hampshire~60K0.95×
28Idaho~80K0.92×
29Maine~60K0.92×
30New York~900K0.89×
31Illinois~500K0.88×
32Ohio~500K0.86×
33Pennsylvania~500K0.84×
34New Jersey~400K0.82×
35Rhode Island~40K0.81×
36Massachusetts~300K0.80×
37Montana~40K0.80×
38Connecticut~100K0.79×
39Kentucky~200K0.78×
40Delaware~40K0.78×
41Michigan~300K0.76×
42Indiana~200K0.75×
43Alaska~30K0.73×
44Nevada~100K0.72×
45Wisconsin~200K0.70×
46Minnesota~200K0.70×
47West Virginia~60K0.70×
48Nebraska~60K0.66×
49South Dakota~30K0.64×
50Iowa~80K0.57×
Fig. 06

Affinity by region

Affinity by region — Plant nursery, United States
0.57×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant nursery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant nursery audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden4.11×
02Hobby LobbyHome & Garden2.18×
03WildlifeTravel & Leisure2.18×
04AdventureTravel & Leisure2.17×
05ManufacturingBusiness & Career2.03×
06Motor vehicleCars & Mobility1.96×
07PetsPets & Animals1.79×
08TransportCars & Mobility1.76×
09AnimalPets & Animals1.73×
10Arts and musicArts & Culture1.72×
11SportsSports1.70×
12FoodFood & Beverages1.66×
13EntertainmentMovies & TV1.65×
14CelebrityMovies & TV1.64×
15MoviesMovies & TV1.60×
16MusicBusiness & Career1.59×
17Consumer electronicsTechnology & Electronics1.59×
18Food and drinkFood & Beverages1.58×
19ReadingLiterature1.57×
20Live eventsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant nursery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plant nursery audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.54×
Urban LifestyleOPEN1.41×
Career OrientationPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plant nursery audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Risk AppetiteTHRILL0.88×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plant nursery have in United States?

Plant nursery has an estimated audience of 17,255,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plant nursery fans?

60.5% of Plant nursery fans are female, 39.5% are male, with an average age of 43.0 years.

03

Which brands do Plant nursery fans like most?

Plant nursery fans show strongest brand affinity for Arts and music (1.72×), Sports (1.7×), and Pets (1.79×) over the country average.

04

Where do Plant nursery fans live in United States?

Plant nursery fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Plant nursery fans also like?

Beyond Plant nursery itself, the audience over-indexes on Sports (1.7×), Pets (1.79×), Music (1.59×), and Food and drink (1.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plant nursery audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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