Plant nursery Audience in United States

Plant nursery logo

Plant nursery has an estimated audience of 17,255,168 people in United States. 60.5% are female, 39.5% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Arts and music, Sports, Pets, Music, Food and drink.

The average Plant nursery fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Arts and music, Sports, Pets, with strongest over-indexing on Arts and music (1.72× the country average). Demographically, the Plant nursery audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plant nursery fans

Demographic split for Plant nursery audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.0
Estimated audience size17,255,168

Audience persona

The typical Plant nursery fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arts and music.

Top regions in United States

Top regions ranked by reach for Plant nursery in United States
RegionReachAffinity
California2,575,8311.36×
Texas2,360,2621.59×
Florida2,034,2031.74×
New York892,1680.93×
North Carolina760,7731.47×
Georgia654,1911.23×
Washington649,8971.88×
Virginia532,4611.27×
Illinois517,0500.9×
Pennsylvania500,4740.86×
Arizona482,5191.37×
Ohio424,0970.8×
Michigan376,3720.83×
Tennessee359,6281.04×
Colorado357,6201.31×
Oregon356,6921.8×
Maryland345,7571.17×
South Carolina342,5911.32×
New Jersey339,7320.77×
Missouri327,0521.18×
Louisiana297,6601.34×
Massachusetts276,6480.81×
Alabama258,6091.07×
Indiana255,8140.81×
Oklahoma204,7161.07×
Wisconsin187,1310.72×
Utah182,4711.18×
Minnesota179,3570.73×
Kentucky171,6080.79×
Arkansas160,1861.13×
Mississippi140,3730.99×
Kansas137,8801.01×
Connecticut127,7600.74×
Hawaii111,4481.5×
Nevada110,6220.66×
New Mexico109,7771.27×
Idaho78,5580.91×
Iowa77,4400.54×
Nebraska56,2580.65×
Washington, District of Columbia56,2481.08×
Maine52,9710.86×
West Virginia49,0210.61×
New Hampshire48,6450.72×
Rhode Island41,4680.76×
Delaware34,1860.72×
Vermont33,8561.12×
Montana32,4750.68×
Alaska19,6720.53×
North Dakota15,3190.43×
South Dakota15,0660.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plant nursery audience
BrandAffinityCategory
Arts and music1.72×Arts & Culture
Sports1.7×Sports
Pets1.79×Pets & Animals
Music1.59×Business & Career
Food and drink1.58×Food & Beverages
Food1.66×Food & Beverages
Movies1.6×Movies & TV
Entertainment1.65×Movies & TV
Reading1.57×Literature
Consumer electronics1.59×Technology & Electronics
Ornamental plant4.11×Home & Garden
Live events1.51×Music & Radio
Adventure2.17×Travel & Leisure
Hobby Lobby2.18×Home & Garden
Wildlife2.18×Travel & Leisure
Animal1.73×Pets & Animals
Manufacturing2.03×Business & Career
Celebrity1.64×Movies & TV
Motor vehicle1.96×Cars & Mobility
Transport1.76×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plant nursery audience
TraitClusterScore
Urban LifestyleOPEN3.18
Pet OwnershipJOY2.29
SustainabilityBALANCE1.55
DIY MentalityTHRILL1.54
Design AffinityPREMIUM1.52
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Plant nursery
CountryShare
United States23.4%
United Kingdom9.8%
Italy8.1%

See Plant nursery audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plant nursery have in United States?

Plant nursery has an estimated audience of 17,255,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Plant nursery fans?

60.5% of Plant nursery fans are female, 39.5% are male, with an average age of 43.0 years.

Which brands do Plant nursery fans like most?

Plant nursery fans show strongest brand affinity for Arts and music (1.72×), Sports (1.7×), and Pets (1.79×) over the country average.

Where do Plant nursery fans live in United States?

Plant nursery fans in United States are most concentrated in California (reach 2,575,831), Texas (reach 2,360,262), and Florida (reach 2,034,203). These three regions account for the largest share of the active audience.

What other brands do Plant nursery fans also like?

Beyond Plant nursery itself, the audience over-indexes on Sports (1.7×), Pets (1.79×), Music (1.59×), and Food and drink (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.