Rascasse Audience Intelligence

Animal Audience in United States

A data profile of the people who buy, follow and care about Animal in United States — modelled from more than twelve digital signal sources. Animal has an estimated audience of 92,324,300 people in United States.

#75among Topic in United States#3in Pets & Animals

The average Animal fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Diaper bag, Metaphysics, with strongest over-indexing on Planet Fitness (2.08× the country average).

Demographically, the Animal audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animal fan in United States is more female, around 41.0 years old, with strong Pet Ownership tendencies and a notable affinity for Planet Fitness.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal profile in United States.

Audience size
92.3M
in United States
Gender
56.9%♀
43.1% male
Age
41.0
average years
Country rank
#95
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal fans

56.9% are female, 43.1% are male, average age 41.0.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Animal audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.0
Estimated audience size92,324,300
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Animal audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4920%
50+27%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Animal audience comes from United States.

Worldwide audience distribution share by country for Animal
CountryShare
United States20.7%
Japan5.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal audience in United States is strongest.

Fig. 05

Top regions by affinity

Animal fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1.5M1.26×
02Utah~1M1.24×
03Texas~9.5M1.22×
04Kentucky~1.5M1.22×
05Kansas~900K1.19×
06Indiana~2M1.17×
07Nebraska~500K1.17×
08New York~6M1.16×
09South Dakota~200K1.16×
10Ohio~3M1.13×
11Missouri~1.5M1.12×
12South Carolina~1.5M1.10×
13Wisconsin~1.5M1.10×
14Arkansas~800K1.10×
15Pennsylvania~3.5M1.09×
16North Dakota~200K1.07×
17Georgia~3M1.06×
18North Carolina~3M1.06×
19Louisiana~1.5M1.06×
20California~11M1.05×
21Idaho~500K1.04×
22New Mexico~500K1.03×
23Alabama~1.5M1.02×
24Mississippi~800K1.02×
25Arizona~2M1.01×
26Iowa~800K1.01×
27New Jersey~2.5M1.00×
28Virginia~2.5M1.00×
29Hawaii~400K1.00×
30Illinois~3M0.98×
31Alaska~200K0.98×
32West Virginia~400K0.97×
33Montana~200K0.97×
34Michigan~2.5M0.96×
35Minnesota~1.5M0.96×
36Oregon~1M0.94×
37Wyoming~100K0.94×
38Washington~1.5M0.92×
39Nevada~800K0.91×
40Tennessee~1.5M0.90×
41Maine~300K0.89×
42Connecticut~800K0.86×
43Colorado~1M0.85×
44Florida~5M0.84×
45Delaware~200K0.83×
46Massachusetts~1.5M0.82×
47New Hampshire~300K0.82×
48Maryland~1.5M0.81×
49Rhode Island~200K0.78×
50Washington, District of Columbia~100K0.49×
Fig. 06

Affinity by region

Affinity by region — Animal, United States
0.49×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.69×
02Shih TzuPets & Animals2.19×
03BeaglePets & Animals2.10×
04Planet FitnessSports2.08×
05Siberian HuskyPets & Animals2.08×
06French BulldogPets & Animals2.05×
07Yorkshire TerrierPets & Animals2.04×
08RottweilerPets & Animals2.03×
09Dog harnessPets & Animals2.02×
10MetaphysicsBusiness & Career2.01×
11Chihuahua (dog)Pets & Animals1.93×
12Labrador RetrieverPets & Animals1.87×
13Real propertyHome & Garden1.86×
14BulldogPets & Animals1.82×
15Made in USABusiness & Career1.81×
16Bass guitarMusic & Radio1.68×
17Dog walkingPets & Animals1.65×
18Golf ChannelSports1.64×
19GeneticsKids & Family1.59×
20DentistryBusiness & Career1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.21×
PatriotismCONSERVATISM1.20×
Community OrientationOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Quality AwarenessPREMIUM0.92×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal have in United States?

Animal has an estimated audience of 92,324,300 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animal fans?

56.9% of Animal fans are female, 43.1% are male, with an average age of 41.0 years.

03

Which brands do Animal fans like most?

Animal fans show strongest brand affinity for Planet Fitness (2.08×), Diaper bag (2.69×), and Metaphysics (2.01×) over the country average.

04

Where do Animal fans live in United States?

Animal fans in United States are most concentrated in California (reach ~11M), Texas (reach ~9.5M), and New York (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Animal fans also like?

Beyond Animal itself, the audience over-indexes on Diaper bag (2.69×), Metaphysics (2.01×), Real property (1.86×), and Dog harness (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Animal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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