Animal Audience in United States

Animal logo

Animal has an estimated audience of 92,324,300 people in United States. 56.9% are female, 43.1% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Animal fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.62× the country average). Demographically, the Animal audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Animal fans

Demographic split for Animal audience in United States
MetricValue
Female56.9%
Male43.1%
Average age41.0
Estimated audience size92,324,300

Audience persona

The typical Animal fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Animal in United States
RegionReachAffinity
California10,823,0291.07×
Texas9,844,8071.24×
Florida6,500,7811.04×
New York6,000,4251.16×
Pennsylvania3,186,9571.03×
Illinois3,152,0061.02×
Georgia3,004,9491.06×
North Carolina2,992,7941.08×
Ohio2,955,8331.04×
Michigan2,531,6201.05×
New Jersey2,379,2171.01×
Virginia2,373,2061.06×
Indiana1,983,0581.18×
Tennessee1,978,5311.07×
Arizona1,960,4581.04×
Washington1,954,8871.06×
Missouri1,614,5531.08×
Massachusetts1,589,7350.87×
Wisconsin1,457,5971.05×
Maryland1,447,8120.91×
South Carolina1,446,1361.04×
Minnesota1,351,9931.02×
Colorado1,295,9100.89×
Alabama1,277,9210.99×
Kentucky1,263,3061.09×
Louisiana1,257,7721.06×
Oklahoma1,248,3031.22×
Oregon1,116,4941.06×
Utah1,036,7171.25×
Connecticut832,5960.9×
Arkansas826,3181.09×
Nevada810,9490.91×
Mississippi802,5421.06×
Kansas796,6751.09×
Iowa765,6911.01×
Nebraska484,0591.05×
Idaho472,2551.02×
West Virginia438,1281.02×
New Mexico434,9710.94×
Hawaii379,7600.96×
Maine282,8300.86×
New Hampshire280,4990.77×
Washington, District of Columbia246,6040.89×
Rhode Island230,7730.79×
Montana228,4180.89×
South Dakota197,1440.92×
Delaware196,8750.77×
North Dakota184,0400.97×
Alaska170,3170.86×
Vermont120,6570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal audience
BrandAffinityCategory
Goop14.62×Internet & Social Media
Governor of Michigan16.05×Politics & Society
Vocal harmony9.2×Music & Radio
Wok12.89×Food & Beverages
Grinch7.48×Movies & TV
Hibachi14.57×Food & Beverages
Google Home11.55×Technology & Electronics
headspace14.82×Health
Grace Slick13.43×Music & Radio
Cherish (group)15.74×Music & Radio
Fairy godmother9.73×Literature
Hipster12.48×Politics & Society
No Escape (1994 film)13.05×Movies & TV
El Paso County, Colorado14.86×Travel & Leisure
Historic site4.81×Arts & Culture
TV Fanatic11.36×Movies & TV
Kikar HaShabbat17.45×News
Guitarist (magazine)11.89×Music & Radio
Nebraska Cornhuskers football3.74×Sports
La Jolla8.57×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal audience
TraitClusterScore
ExtroversionTHRILL1.12
Pet OwnershipJOY1.1
Social Media UsageJOY1.01
Community OrientationOPEN0.96
Healthy LifestyleBALANCE0.94
CreativityOPEN0.94

Worldwide distribution

Worldwide audience distribution share by country for Animal
CountryShare
United States20.7%
Japan5.3%
United Kingdom4.8%

See Animal audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Animal have in United States?

Animal has an estimated audience of 92,324,300 people in United States, concentrated in California and Texas.

What is the gender split and age of Animal fans?

56.9% of Animal fans are female, 43.1% are male, with an average age of 41.0 years.

Which brands do Animal fans like most?

Animal fans show strongest brand affinity for Goop (14.62×), Governor of Michigan (16.05×), and Vocal harmony (9.2×) over the country average.

Where do Animal fans live in United States?

Animal fans in United States are most concentrated in California (reach 10,823,029), Texas (reach 9,844,807), and Florida (reach 6,500,781). These three regions account for the largest share of the active audience.

What other brands do Animal fans also like?

Beyond Animal itself, the audience over-indexes on Governor of Michigan (16.05×), Vocal harmony (9.2×), Wok (12.89×), and Grinch (7.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.