Chihuahua (dog) Audience in United States

Chihuahua (dog) logo

Chihuahua (dog) has an estimated audience of 24,200,551 people in United States. 64.3% are female, 35.7% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Dog lovers, Maltese (dog), French Bulldog, Shih Tzu, Pug.

The average Chihuahua (dog) fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog lovers, Maltese (dog), French Bulldog, with strongest over-indexing on Dog lovers (5.46× the country average). Demographically, the Chihuahua (dog) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Chihuahua (dog) fans

Demographic split for Chihuahua (dog) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age37.1
Estimated audience size24,200,551

Audience persona

The typical Chihuahua (dog) fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Top regions in United States

Top regions ranked by reach for Chihuahua (dog) in United States
RegionReachAffinity
California2,888,9271.09×
Texas2,709,2301.3×
Florida1,622,7260.99×
New York1,170,8520.87×
Georgia864,1901.16×
North Carolina811,3561.11×
Illinois784,7570.97×
Pennsylvania754,3010.93×
Ohio705,9260.95×
Michigan605,1140.96×
Virginia559,5130.95×
Arizona546,4561.11×
New Jersey523,4590.85×
Tennessee511,5451.05×
Indiana471,9101.07×
Washington457,3720.94×
Louisiana456,2451.46×
Alabama433,6951.28×
Missouri425,8361.09×
South Carolina425,2401.17×
Massachusetts418,2810.88×
Maryland364,8500.88×
Colorado362,8740.95×
Kentucky351,2201.16×
Oklahoma342,4231.27×
Wisconsin328,4680.9×
Mississippi299,4381.5×
Minnesota288,6750.83×
Oregon258,2370.93×
Arkansas248,3951.25×
Nevada246,7861.05×
Connecticut215,3170.89×
Kansas203,4471.07×
Utah198,6380.92×
Iowa191,7520.96×
New Mexico150,9261.24×
West Virginia122,0151.08×
Nebraska119,7550.99×
Idaho115,6010.95×
Hawaii85,2690.82×
New Hampshire76,1630.8×
Maine72,6610.84×
Delaware59,4640.89×
Montana58,3560.87×
Rhode Island57,1550.74×
South Dakota48,9830.88×
Washington, District of Columbia47,8260.66×
Alaska46,9130.91×
North Dakota41,9520.84×
Vermont40,5080.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chihuahua (dog) audience
BrandAffinityCategory
Dog lovers5.46×Pets & Animals
Maltese (dog)6.18×Pets & Animals
French Bulldog5.3×Pets & Animals
Shih Tzu6.11×Pets & Animals
Pug5.64×Pets & Animals
Poodle5.37×Pets & Animals
Siberian Husky5.85×Pets & Animals
Yorkshire Terrier5.2×Pets & Animals
Beagle5.69×Pets & Animals
Pomeranian (dog)4.95×Pets & Animals
Dachshund4.82×Pets & Animals
Labrador Retriever4.34×Pets & Animals
Golden Retriever4.29×Pets & Animals
Boxer (dog)5.24×Pets & Animals
Bulldog4.19×Pets & Animals
Border Collie5.38×Pets & Animals
Dog collar4.07×Pets & Animals
Rottweiler4.97×Pets & Animals
Doberman Pinscher5.09×Pets & Animals
Dog harness3.72×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chihuahua (dog) audience
TraitClusterScore
Pet OwnershipJOY1.82
SustainabilityBALANCE1.73
Design AffinityPREMIUM1.36
Luxury OrientationPREMIUM1.32
DIY MentalityTHRILL1.3
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Chihuahua (dog)
CountryShare
United States24.2%
Japan18.0%
Germany6.4%

See Chihuahua (dog) audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Chihuahua (dog) have in United States?

Chihuahua (dog) has an estimated audience of 24,200,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Chihuahua (dog) fans?

64.3% of Chihuahua (dog) fans are female, 35.7% are male, with an average age of 37.1 years.

Which brands do Chihuahua (dog) fans like most?

Chihuahua (dog) fans show strongest brand affinity for Dog lovers (5.46×), Maltese (dog) (6.18×), and French Bulldog (5.3×) over the country average.

Where do Chihuahua (dog) fans live in United States?

Chihuahua (dog) fans in United States are most concentrated in California (reach 2,888,927), Texas (reach 2,709,230), and Florida (reach 1,622,726). These three regions account for the largest share of the active audience.

What other brands do Chihuahua (dog) fans also like?

Beyond Chihuahua (dog) itself, the audience over-indexes on Maltese (dog) (6.18×), French Bulldog (5.3×), Shih Tzu (6.11×), and Pug (5.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chihuahua (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.