Rascasse Audience Intelligence

Chihuahua (dog) Audience in United States

A data profile of the people who buy, follow and care about Chihuahua (dog) in United States — modelled from more than twelve digital signal sources. Chihuahua (dog) has an estimated audience of 24,200,551 people in United States.

#874among Topic in United States#31in Pets & Animals

The average Chihuahua (dog) fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog lovers, Maltese (dog), French Bulldog, with strongest over-indexing on Dog lovers (5.46× the country average).

Demographically, the Chihuahua (dog) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chihuahua (dog) fan in United States is more female, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Dog lovers.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chihuahua (dog) profile in United States.

Audience size
24.2M
in United States
Gender
64.3%♀
35.7% male
Age
37.1
average years
Country rank
#1287
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chihuahua (dog) fans

64.3% are female, 35.7% are male, average age 37.1.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Chihuahua (dog) audience in United States
MetricValue
Female64.3%
Male35.7%
Average age37.1
Estimated audience size24,200,551
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Chihuahua (dog) audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3916%
40-4918%
50+19%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Chihuahua (dog) audience comes from United States.

Worldwide audience distribution share by country for Chihuahua (dog)
CountryShare
United States24.2%
Japan18.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chihuahua (dog) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chihuahua (dog) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~300K1.44×
02Louisiana~400K1.29×
03Texas~2.5M1.26×
04Alabama~400K1.24×
05Oklahoma~300K1.24×
06New Mexico~100K1.22×
07Arkansas~200K1.21×
08Kentucky~400K1.17×
09West Virginia~100K1.13×
10South Carolina~400K1.12×
11North Carolina~800K1.07×
12Georgia~800K1.06×
13Arizona~500K1.06×
14Indiana~500K1.06×
15Vermont~50K1.06×
16Kansas~200K1.05×
17Missouri~400K1.02×
18Tennessee~500K1.01×
19Alaska~50K1.01×
20California~2.5M1.00×
21Nebraska~100K1.00×
22Idaho~100K1.00×
23Nevada~200K0.98×
24South Dakota~50K0.98×
25Iowa~200K0.97×
26Delaware~70K0.97×
27Michigan~600K0.96×
28Montana~60K0.96×
29Illinois~800K0.95×
30Virginia~600K0.95×
31Oregon~300K0.95×
32North Dakota~50K0.95×
33Florida~1.5M0.94×
34Utah~200K0.94×
35Pennsylvania~800K0.93×
36Wisconsin~300K0.92×
37New Hampshire~90K0.92×
38Ohio~700K0.91×
39Washington~400K0.91×
40Maine~80K0.91×
41Colorado~300K0.90×
42Connecticut~200K0.90×
43Hawaii~90K0.88×
44Rhode Island~70K0.87×
45Maryland~400K0.86×
46Minnesota~300K0.86×
47New Jersey~500K0.85×
48Massachusetts~400K0.84×
49New York~1M0.82×
50Washington, District of Columbia~60K0.77×
Fig. 06

Affinity by region

Affinity by region — Chihuahua (dog), United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chihuahua (dog) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chihuahua (dog) audience
#·InterestCategoryAffinity×
01Maltese (dog)Pets & Animals6.18×
02Shih TzuPets & Animals6.11×
03Siberian HuskyPets & Animals5.85×
04BeaglePets & Animals5.69×
05PugPets & Animals5.64×
06Dog loversPets & Animals5.46×
07Border ColliePets & Animals5.38×
08PoodlePets & Animals5.37×
09French BulldogPets & Animals5.30×
10Boxer (dog)Pets & Animals5.24×
11Yorkshire TerrierPets & Animals5.20×
12Doberman PinscherPets & Animals5.09×
13RottweilerPets & Animals4.97×
14Pomeranian (dog)Pets & Animals4.95×
15DachshundPets & Animals4.82×
16Labrador RetrieverPets & Animals4.34×
17Golden RetrieverPets & Animals4.29×
18BulldogPets & Animals4.19×
19Dog collarPets & Animals4.07×
20Dog harnessPets & Animals3.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chihuahua (dog) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chihuahua (dog) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.17×
Healthy LifestyleBALANCE1.62×
Luxury OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chihuahua (dog) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.06×
TraditionCONSERVATISM1.06×
Need for SecurityCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chihuahua (dog) have in United States?

Chihuahua (dog) has an estimated audience of 24,200,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chihuahua (dog) fans?

64.3% of Chihuahua (dog) fans are female, 35.7% are male, with an average age of 37.1 years.

03

Which brands do Chihuahua (dog) fans like most?

Chihuahua (dog) fans show strongest brand affinity for Dog lovers (5.46×), Maltese (dog) (6.18×), and French Bulldog (5.3×) over the country average.

04

Where do Chihuahua (dog) fans live in United States?

Chihuahua (dog) fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chihuahua (dog) fans also like?

Beyond Chihuahua (dog) itself, the audience over-indexes on Maltese (dog) (6.18×), French Bulldog (5.3×), Shih Tzu (6.11×), and Pug (5.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Chihuahua (dog) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chihuahua (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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