Maltese (dog) Audience in United States
Maltese (dog) has an estimated audience of 21,290,382 people in United States. 65.2% are female, 34.8% are male, average age 36.7. Top brand affinities: Google Maps, Indeed.com, Google News, Enterprise Rent-A-Car, Capital One.
Top brand affinities include Google Maps, Indeed.com, Google News, with strongest over-indexing on Google Maps (10.33× the country average). Demographically, the Maltese (dog) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Topic
Demographics of Maltese (dog) fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 36.7 |
| Estimated audience size | 21,290,382 |
Audience persona
The typical Maltese (dog) fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 10.33× | Internet & Social Media |
| Indeed.com | 10.35× | Business & Career |
| Google News | 11.96× | News |
| Enterprise Rent-A-Car | 11.15× | Cars & Mobility |
| Capital One | 7.17× | Business & Career |
| Apple Store | 13.41× | Shopping |
| DuckDuckGo | 14.67× | Internet & Social Media |
| Beetlejuice | 6.93× | Movies & TV |
| Sarah Jessica Parker | 19.35× | Movies & TV |
| ICloud | 13.02× | Technology & Electronics |
| Zac Efron | 12.73× | Movies & TV |
| StubHub | 11.75× | Travel & Leisure |
| Circle K | 8.97× | Shopping |
| Nina Dobrev | 18.17× | Movies & TV |
| Google Earth | 11.99× | Internet & Social Media |
| Kendra Scott | 12.67× | Fashion & Accessoires |
| Anna Kendrick | 16.1× | Movies & TV |
| Jean Paul Gaultier | 20.06× | Fashion & Accessoires |
| Khan Academy | 9.51× | Business & Career |
| Dogo Argentino | 37.78× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.32 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Luxury Orientation | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
See Maltese (dog) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.