Maltese (dog) Audience in United States
Maltese (dog) has an estimated audience of 21,290,382 people in United States. 65.2% are female, 34.8% are male, average age 36.7. Top brand affinities: Historic site, Vocal harmony, Grinch, Goop, Electrolyte.
Top brand affinities include Historic site, Vocal harmony, Grinch, with strongest over-indexing on Historic site (13.14× the country average). Demographically, the Maltese (dog) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity.
Category: Pets & Animals · Type: Topic
Demographics of Maltese (dog) fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 36.7 |
| Estimated audience size | 21,290,382 |
Audience persona
The typical Maltese (dog) fan in United States is more female, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 13.14× | Arts & Culture |
| Vocal harmony | 13.37× | Music & Radio |
| Grinch | 9.41× | Movies & TV |
| Goop | 12.25× | Internet & Social Media |
| Electrolyte | 9.08× | Health |
| Fairy godmother | 14.09× | Literature |
| Mathcore | 14.91× | Music & Radio |
| Product design | 3.32× | Business & Career |
| Governor of Michigan | 12.12× | Politics & Society |
| Voter registration | 6.93× | Politics & Society |
| Hibachi | 11.05× | Food & Beverages |
| Hipster | 12.65× | Politics & Society |
| La Jolla | 11.77× | Travel & Leisure |
| Google Home | 7.53× | Technology & Electronics |
| JDSU | 3.52× | Business & Career |
| TV Fanatic | 11.4× | Movies & TV |
| Collectable | 1.7× | Kids & Family |
| Elsword | 17.25× | Games |
| Guitarist (magazine) | 11.88× | Music & Radio |
| Isometric exercise | 9.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.32 |
| LGBTQ+ Identity | OPEN | 1.9 |
| Luxury Orientation | PREMIUM | 1.71 |
| Price Sensitivity | PREMIUM | 1.49 |
| Sustainability | BALANCE | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
See Maltese (dog) audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.