A data profile of the people who buy, follow and care about Maltese (dog) in United Kingdom — modelled from more than twelve digital signal sources. Maltese (dog) has an estimated audience of 4,509,763 people in United Kingdom.
The average Maltese (dog) fan in United Kingdom is 41.9 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Dog agility, Pet food, Pet store, with strongest over-indexing on Dog agility (27.5× the country average).
Demographically, the Maltese (dog) audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Pet Ownership, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Maltese (dog) fan in United Kingdom is more female, around 41.9 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.
The key figures that characterise the Maltese (dog) profile in United Kingdom.
71.9% are female, 28.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 71.9% |
| Male | 28.1% |
| Average age | 41.9 |
| Estimated audience size | 4,509,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Maltese (dog) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
Where the Maltese (dog) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.37× | |
| 02 | Yorkshire and the Humber | ~500K | 1.32× | |
| 03 | North East | ~200K | 1.25× | |
| 04 | South East | ~600K | 1.02× | |
| 05 | East Midlands | ~300K | 0.91× | |
| 06 | East of England | ~300K | 0.84× | |
| 07 | South West | ~300K | 0.79× | |
| 08 | North West | ~300K | 0.57× |
The strongest cross-interests of the Maltese (dog) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog agility | Pets & Animals | 27.50× | ||
| 02 | Group buying | Shopping | 10.29× | ||
| 03 | Pet sitting | Pets & Animals | 7.98× | ||
| 04 | Pet store | Pets & Animals | 7.59× | ||
| 05 | Pet food | Pets & Animals | 6.71× | ||
| 06 | Dog training | Pets & Animals | 5.59× | ||
| 07 | Dog toy | Pets & Animals | 5.59× | ||
| 08 | Labrador | Pets & Animals | 5.01× | ||
| 09 | Hair Extensions | Beauty & Wellness | 4.98× | ||
| 10 | Animal rights | Politics & Society | 4.83× | ||
| 11 | Border Collie | Pets & Animals | 4.69× | ||
| 12 | Ted Baker | Fashion & Accessoires | 4.07× | ||
| 13 | Rottweiler | Pets & Animals | 4.01× | ||
| 14 | Donald Trump | Politics & Society | 3.41× | ||
| 15 | Summer vacation | Travel & Leisure | 2.96× | ||
| 16 | Dogs | Pets & Animals | 2.91× | ||
| 17 | Harry Potter | Movies & TV | 2.14× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 2.07× | ||
| 19 | Superman | Movies & TV | 1.84× | ||
| 20 | YouTube | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 4.01× | |
| Individualism | JOY | 2.01× | |
| Community Orientation | OPEN | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Spirituality | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.89× |
Maltese (dog) has an estimated audience of 4,509,763 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
71.9% of Maltese (dog) fans are female, 28.1% are male, with an average age of 41.9 years.
Maltese (dog) fans show strongest brand affinity for Dog agility (27.5×), Pet food (6.71×), and Pet store (7.59×) over the country average.
Maltese (dog) fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~500K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Maltese (dog) itself, the audience over-indexes on Pet food (6.71×), Pet store (7.59×), Pet sitting (7.98×), and Dogs (2.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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