A data profile of the people who buy, follow and care about Maltese (dog) in Spain — modelled from more than twelve digital signal sources. Maltese (dog) has an estimated audience of 2,823,628 people in Spain.
Maltese (dog) has an estimated audience of 2,823,628 people in Spain. 67.2% are female, 32.8% are male, average age 42.3. Top brand affinities: Pet sitting, Beagle, Poodle, Yorkshire Terrier, Labrador Retriever.
Top brand affinities include Pet sitting, Beagle, Poodle, with strongest over-indexing on Pet sitting (12.13× the country average).
Demographically, the Maltese (dog) audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Maltese (dog) fan in Spain is more female, around 42.3 years old, with strong Pet Ownership tendencies and a notable affinity for Pet sitting.
The key figures that characterise the Maltese (dog) profile in Spain.
67.2% are female, 32.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.3 |
| Estimated audience size | 2,823,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Maltese (dog) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 17.8% |
| Germany | 6.8% |
The strongest cross-interests of the Maltese (dog) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet sitting | Pets & Animals | 12.13× | ||
| 02 | Royal Canin | Pets & Animals | 10.86× | ||
| 03 | Dog agility | Pets & Animals | 7.83× | ||
| 04 | Fertilizer | Home & Garden | 6.93× | ||
| 05 | Beagle | Pets & Animals | 6.90× | ||
| 06 | Alaskan Malamute | Pets & Animals | 6.63× | ||
| 07 | Bulldog | Pets & Animals | 6.17× | ||
| 08 | Yorkshire Terrier | Pets & Animals | 6.04× | ||
| 09 | Poodle | Pets & Animals | 5.99× | ||
| 10 | Shih Tzu | Pets & Animals | 5.75× | ||
| 11 | Labrador Retriever | Pets & Animals | 5.72× | ||
| 12 | Dog training | Pets & Animals | 5.71× | ||
| 13 | Broadway theatre | Travel & Leisure | 5.42× | ||
| 14 | British Shorthair | Pets & Animals | 5.11× | ||
| 15 | Brico Dépôt | Shopping | 3.99× | ||
| 16 | Dachshund | Pets & Animals | 3.98× | ||
| 17 | Maisons du Monde | Home & Garden | 3.90× | ||
| 18 | Pet food | Pets & Animals | 2.90× | ||
| 19 | Superman | Movies & TV | 2.07× | ||
| 20 | Dogs | Pets & Animals | 1.94× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 3.26× | |
| Individualism | JOY | 1.69× | |
| Career Orientation | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Early Adopter Mentality | POWER | 0.74× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Maltese (dog). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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