Rascasse Audience Intelligence

British Shorthair Audience in Spain

A data profile of the people who buy, follow and care about British Shorthair in Spain — modelled from more than twelve digital signal sources. British Shorthair has an estimated audience of 2,383,826 people in Spain.

The average British Shorthair fan in Spain is 41.4 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Andalusia, Community of Madrid.

Top brand affinities include Maine Coon, Litter box, Sphynx cat, with strongest over-indexing on Maine Coon (9.87× the country average).

Demographically, the British Shorthair audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical British Shorthair fan in Spain is more female, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Maine Coon.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Shorthair profile in Spain.

Audience size
2.4M
in Spain
Gender
66.8%
33.2% male
Age
41.4
average years
Country rank
#1658
Topic in Spain
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Shorthair fans

66.8% are female, 33.2% are male, average age 41.4.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for British Shorthair audience in Spain
MetricValue
Female66.8%
Male33.2%
Average age41.4
Estimated audience size2,383,826
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the British Shorthair audience in Spain
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4925%
50+24%
Fig. 04

Worldwide distribution

3.6%

of the worldwide British Shorthair audience comes from Spain.

Worldwide audience distribution share by country for British Shorthair
CountryShare
Japan19.4%
United States17.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Shorthair audience in Spain is strongest.

Fig. 05

Top regions by affinity

British Shorthair fans by region: top regions in Spain
#RegionReachAffinity×
01Catalonia~500K1.26×
02Comunidad Valenciana~300K1.22×
03Community of Madrid~400K1.12×
04Galicia~100K1.09×
05Basque Autonomous Country~100K1.07×
06Aragon~70K1.07×
07Principality of Asturias~60K1.07×
08Region of Murcia~90K1.05×
09Andalusia~500K1.04×
10Castilla-La Mancha~100K1.04×
11Castile and León~100K0.97×
12Cantabria~30K0.97×
13La Rioja~10K0.91×
14Navarre~30K0.88×
15Balearic Islands~60K0.87×
16Extremadura~40K0.81×
17Canary Islands~100K0.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Shorthair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Shorthair audience
#·InterestCategoryAffinity×
01Sphynx catPets & Animals9.89×
02Maine CoonPets & Animals9.87×
03Bengal catPets & Animals9.60×
04Black catPets & Animals7.78×
05Litter boxPets & Animals7.31×
06Persian catPets & Animals6.30×
07Cat play and toysPets & Animals5.85×
08Pet foodPets & Animals5.18×
09Pomeranian (dog)Pets & Animals5.17×
10BeaglePets & Animals5.12×
11Maltese (dog)Pets & Animals5.11×
12KittenPets & Animals5.07×
13Dog harnessPets & Animals4.75×
14French BulldogPets & Animals4.74×
15Dog healthPets & Animals4.19×
16Dog loversPets & Animals4.18×
17RabbitsPets & Animals4.05×
18Dog foodPets & Animals3.86×
19PetsPets & Animals1.90×
20Real Madrid C.F.Sports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Shorthair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by British Shorthair audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY3.17×
TravellingTHRILL1.59×
Healthy LifestyleBALANCE1.57×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by British Shorthair audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.93×
Convenience OrientationPREMIUM1.04×
Social Media UsageJOY1.07×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does British Shorthair have in Spain?

British Shorthair has an estimated audience of 2,383,826 people in Spain, concentrated in Catalonia and Andalusia.

02

What is the gender split and age of British Shorthair fans?

66.8% of British Shorthair fans are female, 33.2% are male, with an average age of 41.4 years.

03

Which brands do British Shorthair fans like most?

British Shorthair fans show strongest brand affinity for Maine Coon (9.87×), Litter box (7.31×), and Sphynx cat (9.89×) over the country average.

04

Where do British Shorthair fans live in Spain?

British Shorthair fans in Spain are most concentrated in Catalonia (reach ~500K), Andalusia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do British Shorthair fans also like?

Beyond British Shorthair itself, the audience over-indexes on Litter box (7.31×), Sphynx cat (9.89×), Bengal cat (9.6×), and Black cat (7.78×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for British Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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