A data profile of the people who buy, follow and care about Cat play and toys in Spain — modelled from more than twelve digital signal sources. Cat play and toys has an estimated audience of 2,963,140 people in Spain.
Cat play and toys has an estimated audience of 2,963,140 people in Spain. 65.0% are female, 35.0% are male, average age 42.6. Top brand affinities: Pet food, Broadway theatre, Cats (musical), British Shorthair, Veterinary medicine.
Top brand affinities include Pet food, Broadway theatre, Cats (musical), with strongest over-indexing on Pet food (4.49× the country average).
Demographically, the Cat play and toys audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Cat play and toys fan in Spain is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Pet food.
The key figures that characterise the Cat play and toys profile in Spain.
65.0% are female, 35.0% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.6 |
| Estimated audience size | 2,963,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Cat play and toys audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 16.0% |
| Germany | 6.5% |
The strongest cross-interests of the Cat play and toys audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cats (musical) | Music & Radio | 10.66× | ||
| 02 | Portrait painting | Arts & Culture | 8.08× | ||
| 03 | Dog training | Pets & Animals | 7.98× | ||
| 04 | Broadway theatre | Travel & Leisure | 7.92× | ||
| 05 | Motor oil | Cars & Mobility | 6.87× | ||
| 06 | British Shorthair | Pets & Animals | 5.85× | ||
| 07 | Pet sitting | Pets & Animals | 5.34× | ||
| 08 | Reptiles | Pets & Animals | 4.61× | ||
| 09 | Pet food | Pets & Animals | 4.49× | ||
| 10 | Crime fiction | Literature | 4.26× | ||
| 11 | Hair conditioner | Beauty & Wellness | 4.02× | ||
| 12 | Veterinary medicine | Business & Career | 3.56× | ||
| 13 | Pet store | Pets & Animals | 3.50× | ||
| 14 | Brico Dépôt | Shopping | 3.43× | ||
| 15 | Animal rights | Politics & Society | 3.15× | ||
| 16 | Superman | Movies & TV | 2.53× | ||
| 17 | X | Internet & Social Media | 2.26× | ||
| 18 | Harry Potter | Movies & TV | 1.89× | ||
| 19 | Toys | Games | 1.88× | ||
| 20 | YouTube | Movies & TV | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.69× | |
| Individualism | JOY | 2.05× | |
| Mindfulness | BALANCE | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.25× | |
| Quality Awareness | PREMIUM | 0.62× | |
| Family Orientation | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cat play and toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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