Pet food Audience in Spain
Pet food has an estimated audience of 5,575,007 people in Spain. 64.0% are female, 36.0% are male, average age 43.5. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Pet store, Dog food, Dog health, Dog walking, Cat play and toys.
The average Pet food fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Pet store, Dog food, Dog health, with strongest over-indexing on Pet store (4.81× the country average). Demographically, the Pet food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.5 |
| Estimated audience size | 5,575,007 |
Audience persona
The typical Pet food fan in Spain is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,635,510 | 1.62× |
| Community of Madrid | 650,447 | 0.69× |
| Andalusia | 599,125 | 0.55× |
| Comunidad Valenciana | 445,428 | 0.71× |
| Region of Murcia | 383,533 | 2.01× |
| Aragon | 255,071 | 1.74× |
| Galicia | 203,694 | 0.78× |
| Castilla-La Mancha | 139,801 | 0.62× |
| Castile and León | 125,005 | 0.51× |
| Canary Islands | 121,151 | 0.44× |
| Extremadura | 106,961 | 0.89× |
| Principality of Asturias | 96,317 | 0.73× |
| Cantabria | 92,462 | 1.32× |
| Basque Autonomous Country | 88,907 | 0.43× |
| Balearic Islands | 86,831 | 0.55× |
| La Rioja | 85,590 | 2.36× |
| Navarre | 74,140 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pet store | 4.81× | Pets & Animals |
| Dog food | 4.18× | Pets & Animals |
| Dog health | 4.01× | Pets & Animals |
| Dog walking | 3.74× | Pets & Animals |
| Cat play and toys | 4.49× | Pets & Animals |
| Dog lovers | 3.86× | Pets & Animals |
| Cat food | 3.93× | Pets & Animals |
| Animal welfare | 2.83× | Politics & Society |
| Pets | 1.58× | Pets & Animals |
| Pomeranian (dog) | 3.99× | Pets & Animals |
| Dog collar | 3.58× | Pets & Animals |
| Kitten | 3.47× | Pets & Animals |
| Chihuahua (dog) | 3.54× | Pets & Animals |
| Animal | 1.67× | Pets & Animals |
| TikTok | 1.52× | Internet & Social Media |
| Pug | 3.67× | Pets & Animals |
| Persian cat | 3.57× | Pets & Animals |
| British Shorthair | 3.87× | Pets & Animals |
| Dog harness | 3.44× | Pets & Animals |
| Poodle | 3.37× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.13 |
| DIY Mentality | THRILL | 1.3 |
| Community Orientation | OPEN | 1.28 |
| Sports Activity | POWER | 1.18 |
| Sustainability | BALANCE | 1.15 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Pet food have in Spain?
Pet food has an estimated audience of 5,575,007 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Pet food fans?
64.0% of Pet food fans are female, 36.0% are male, with an average age of 43.5 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Pet store (4.81×), Dog food (4.18×), and Dog health (4.01×) over the country average.
Where do Pet food fans live in Spain?
Pet food fans in Spain are most concentrated in Catalonia (reach 1,635,510), Community of Madrid (reach 650,447), and Andalusia (reach 599,125). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Dog food (4.18×), Dog health (4.01×), Dog walking (3.74×), and Cat play and toys (4.49×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.