A data profile of the people who buy, follow and care about Pet food in Spain — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 5,575,007 people in Spain.
The average Pet food fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Pet store, Dog food, Dog health, with strongest over-indexing on Pet store (4.81× the country average).
Demographically, the Pet food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Pet food fan in Spain is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Pet store.
The key figures that characterise the Pet food profile in Spain.
64.0% are female, 36.0% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.5 |
| Estimated audience size | 5,575,007 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Pet food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.46× | |
| 02 | Region of Murcia | ~200K | 1.31× | |
| 03 | Aragon | ~200K | 1.20× | |
| 04 | La Rioja | ~40K | 1.15× | |
| 05 | Cantabria | ~70K | 1.04× | |
| 06 | Navarre | ~70K | 1.01× | |
| 07 | Extremadura | ~100K | 0.99× | |
| 08 | Principality of Asturias | ~100K | 0.97× | |
| 09 | Galicia | ~200K | 0.94× | |
| 10 | Castilla-La Mancha | ~200K | 0.94× | |
| 11 | Balearic Islands | ~100K | 0.94× | |
| 12 | Castile and León | ~200K | 0.92× | |
| 13 | Canary Islands | ~300K | 0.91× | |
| 14 | Basque Autonomous Country | ~200K | 0.90× | |
| 15 | Comunidad Valenciana | ~600K | 0.88× | |
| 16 | Community of Madrid | ~800K | 0.83× | |
| 17 | Andalusia | ~900K | 0.79× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pet store | Pets & Animals | 4.81× | ||
| 02 | Cat play and toys | Pets & Animals | 4.49× | ||
| 03 | Dog food | Pets & Animals | 4.18× | ||
| 04 | Dog health | Pets & Animals | 4.01× | ||
| 05 | Pomeranian (dog) | Pets & Animals | 3.99× | ||
| 06 | Cat food | Pets & Animals | 3.93× | ||
| 07 | British Shorthair | Pets & Animals | 3.87× | ||
| 08 | Dog lovers | Pets & Animals | 3.86× | ||
| 09 | Siamese cat | Pets & Animals | 3.78× | ||
| 10 | Dog walking | Pets & Animals | 3.74× | ||
| 11 | Pug | Pets & Animals | 3.67× | ||
| 12 | Dog collar | Pets & Animals | 3.58× | ||
| 13 | Persian cat | Pets & Animals | 3.57× | ||
| 14 | Chihuahua (dog) | Pets & Animals | 3.54× | ||
| 15 | Kitten | Pets & Animals | 3.47× | ||
| 16 | Dog harness | Pets & Animals | 3.44× | ||
| 17 | Poodle | Pets & Animals | 3.37× | ||
| 18 | Animal welfare | Politics & Society | 2.83× | ||
| 19 | Animal | Pets & Animals | 1.67× | ||
| 20 | Pets | Pets & Animals | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.91× | |
| Creativity | OPEN | 1.29× | |
| Mindfulness | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.69× | |
| Patriotism | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.76× |
Pet food has an estimated audience of 5,575,007 people in Spain, concentrated in Catalonia and Andalusia.
64.0% of Pet food fans are female, 36.0% are male, with an average age of 43.5 years.
Pet food fans show strongest brand affinity for Pet store (4.81×), Dog food (4.18×), and Dog health (4.01×) over the country average.
Pet food fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Dog food (4.18×), Dog health (4.01×), Dog walking (3.74×), and Cat play and toys (4.49×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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