A data profile of the people who buy, follow and care about Pet food in India — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 3,994,126 people in India.
The average Pet food fan in India is 32.6 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Superman, Pets, Harry Potter, with strongest over-indexing on Superman (1.74× the country average).
Demographically, the Pet food audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pet food fan in India is more male, around 32.6 years old, with strong Pet Ownership tendencies and a notable affinity for Superman.
The key figures that characterise the Pet food profile in India.
30.4% are female, 69.6% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 32.6 |
| Estimated audience size | 3,994,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 27% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Pet food audience comes from India.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~90K | 1.51× | |
| 02 | Maharashtra | ~300K | 1.42× | |
| 03 | Karnataka | ~100K | 1.31× | |
| 04 | Goa | ~5K | 1.20× | |
| 05 | Sikkim | ~2K | 1.13× | |
| 06 | Tamil Nadu | ~100K | 1.12× | |
| 07 | Telangana | ~60K | 1.06× | |
| 08 | Arunachal Pradesh | ~3K | 1.04× | |
| 09 | Gujarat | ~100K | 1.03× | |
| 10 | Nagaland | ~3K | 1.02× | |
| 11 | Mizoram | ~3K | 1.02× | |
| 12 | Punjab (region) | ~50K | 1.01× | |
| 13 | Uttarakhand | ~20K | 0.99× | |
| 14 | Manipur | ~5K | 0.99× | |
| 15 | Meghalaya | ~4K | 0.98× | |
| 16 | Haryana | ~50K | 0.97× | |
| 17 | Jammu and Kashmir | ~20K | 0.94× | |
| 18 | Tripura | ~5K | 0.94× | |
| 19 | Uttar Pradesh | ~200K | 0.92× | |
| 20 | Chhattisgarh | ~20K | 0.92× | |
| 21 | Andhra Pradesh | ~40K | 0.90× | |
| 22 | Himachal Pradesh | ~10K | 0.89× | |
| 23 | Odisha | ~40K | 0.88× | |
| 24 | Assam | ~30K | 0.85× | |
| 25 | Jharkhand | ~30K | 0.85× | |
| 26 | Rajasthan | ~70K | 0.81× | |
| 27 | Madhya Pradesh | ~60K | 0.81× | |
| 28 | West Bengal | ~100K | 0.77× | |
| 29 | Bihar | ~50K | 0.68× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog food | Pets & Animals | 3.45× | ||
| 02 | Pet store | Pets & Animals | 3.35× | ||
| 03 | Animal welfare | Politics & Society | 2.66× | ||
| 04 | BTS | Music & Radio | 2.05× | ||
| 05 | Stranger Things | Movies & TV | 1.92× | ||
| 06 | Cats | Pets & Animals | 1.90× | ||
| 07 | Mammal | Pets & Animals | 1.84× | ||
| 08 | Swing trading | Business & Career | 1.80× | ||
| 09 | Party dress | Fashion & Accessoires | 1.78× | ||
| 10 | Superman | Movies & TV | 1.74× | ||
| 11 | Bride and Groom | Home & Garden | 1.68× | ||
| 12 | Jewelry design | Fashion & Accessoires | 1.67× | ||
| 13 | Wedding ring | Fashion & Accessoires | 1.66× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.64× | ||
| 15 | Pets | Pets & Animals | 1.61× | ||
| 16 | Designer clothing | Fashion & Accessoires | 1.61× | ||
| 17 | Bridesmaid | Kids & Family | 1.60× | ||
| 18 | Tamil language | Politics & Society | 1.59× | ||
| 19 | Harry Potter | Movies & TV | 1.57× | ||
| 20 | Animal | Pets & Animals | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.89× | |
| Extroversion | THRILL | 1.39× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.93× |
Pet food has an estimated audience of 3,994,126 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.4% of Pet food fans are female, 69.6% are male, with an average age of 32.6 years.
Pet food fans show strongest brand affinity for Superman (1.74×), Pets (1.61×), and Harry Potter (1.57×) over the country average.
Pet food fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Pets (1.61×), Harry Potter (1.57×), Tamil language (1.59×), and Animal (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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