A data profile of the people who buy, follow and care about Pet food in Sweden — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,646,338 people in Sweden.
Pet food has an estimated audience of 1,646,338 people in Sweden. 69.6% are female, 30.4% are male, average age 46.0. Top brand affinities: Cat play and toys, Pet store, Dog food, Dog lovers, Dog harness.
Top brand affinities include Cat play and toys, Pet store, Dog food, with strongest over-indexing on Cat play and toys (4.82× the country average).
Demographically, the Pet food audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Pet food fan in Sweden is more female, around 46.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cat play and toys.
The key figures that characterise the Pet food profile in Sweden.
69.6% are female, 30.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 46.0 |
| Estimated audience size | 1,646,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 14% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Pet food audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog toy | Pets & Animals | 5.90× | ||
| 02 | Cat play and toys | Pets & Animals | 4.82× | ||
| 03 | Labrador | Pets & Animals | 4.69× | ||
| 04 | Shelter Dogs | Pets & Animals | 3.81× | ||
| 05 | Pet store | Pets & Animals | 3.34× | ||
| 06 | Dog harness | Pets & Animals | 3.17× | ||
| 07 | Dog lovers | Pets & Animals | 3.08× | ||
| 08 | Chihuahua (dog) | Pets & Animals | 3.05× | ||
| 09 | British Shorthair | Pets & Animals | 3.04× | ||
| 10 | Dog food | Pets & Animals | 3.03× | ||
| 11 | Dog health | Pets & Animals | 3.00× | ||
| 12 | Dog collar | Pets & Animals | 3.00× | ||
| 13 | Persian cat | Pets & Animals | 2.99× | ||
| 14 | Maltese (dog) | Pets & Animals | 2.98× | ||
| 15 | Animal welfare | Politics & Society | 2.93× | ||
| 16 | Cat food | Pets & Animals | 2.81× | ||
| 17 | Kitten | Pets & Animals | 2.71× | ||
| 18 | Dog walking | Pets & Animals | 2.64× | ||
| 19 | Golden Retriever | Pets & Animals | 2.63× | ||
| 20 | Dog breed | Pets & Animals | 2.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Patriotism | CONSERVATISM | 1.16× | |
| Healthy Lifestyle | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Social Media Usage | JOY | 0.69× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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