A data profile of the people who buy, follow and care about Pet food in Belgium — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 1,325,323 people in Belgium.
The average Pet food fan in Belgium is 43.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Shelter Dogs, Great Dane, Dog food, with strongest over-indexing on Shelter Dogs (4.56× the country average).
Demographically, the Pet food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Pet food fan in Belgium is more female, around 43.5 years old, with strong Pet Ownership tendencies and a notable affinity for Shelter Dogs.
The key figures that characterise the Pet food profile in Belgium.
64.9% are female, 35.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 43.5 |
| Estimated audience size | 1,325,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Pet food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.24× | |
| 02 | East Flanders | ~200K | 1.15× | |
| 03 | West Flanders | ~100K | 1.10× | |
| 04 | Flemish Brabant | ~100K | 1.06× | |
| 05 | Limburg | ~70K | 1.06× | |
| 06 | Luxembourg | ~30K | 1.00× | |
| 07 | Walloon Brabant | ~30K | 0.99× | |
| 08 | Brussels | ~90K | 0.96× | |
| 09 | Province of Namur | ~60K | 0.96× | |
| 10 | Hainaut | ~100K | 0.92× | |
| 11 | Liege | ~100K | 0.92× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Great Dane | Pets & Animals | 5.02× | ||
| 02 | Alaskan Malamute | Pets & Animals | 4.71× | ||
| 03 | Shelter Dogs | Pets & Animals | 4.56× | ||
| 04 | Labrador | Pets & Animals | 4.52× | ||
| 05 | Maxi Zoo | Pets & Animals | 2.89× | ||
| 06 | Handmade Crafts | Kids & Family | 2.83× | ||
| 07 | Dog harness | Pets & Animals | 2.79× | ||
| 08 | Dog food | Pets & Animals | 2.78× | ||
| 09 | Cat food | Pets & Animals | 2.76× | ||
| 10 | Dog health | Pets & Animals | 2.68× | ||
| 11 | Dog lovers | Pets & Animals | 2.62× | ||
| 12 | Persian cat | Pets & Animals | 2.61× | ||
| 13 | Pomeranian (dog) | Pets & Animals | 2.57× | ||
| 14 | Dog collar | Pets & Animals | 2.51× | ||
| 15 | Pet store | Pets & Animals | 2.50× | ||
| 16 | Kitten | Pets & Animals | 2.33× | ||
| 17 | Dog walking | Pets & Animals | 2.25× | ||
| 18 | Animal welfare | Politics & Society | 2.10× | ||
| 19 | Travel Adventures | Travel & Leisure | 1.93× | ||
| 20 | Dog breed | Pets & Animals | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.43× | |
| Patriotism | CONSERVATISM | 1.28× | |
| Early Adopter Mentality | POWER | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Social Media Usage | JOY | 1.05× | |
| Design Affinity | PREMIUM | 1.09× |
Pet food has an estimated audience of 1,325,323 people in Belgium, concentrated in Antwerp and East Flanders.
64.9% of Pet food fans are female, 35.1% are male, with an average age of 43.5 years.
Pet food fans show strongest brand affinity for Shelter Dogs (4.56×), Great Dane (5.02×), and Dog food (2.78×) over the country average.
Pet food fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Great Dane (5.02×), Dog food (2.78×), Pet store (2.5×), and Animal welfare (2.1×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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