Pet food Audience in Canada
Pet food has an estimated audience of 4,905,564 people in Canada. 62.3% are female, 37.7% are male, average age 39.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Dog food, Pet store, Dog walking, Cat food, Dog harness.
The average Pet food fan in Canada is 39.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Dog food, Pet store, Dog walking, with strongest over-indexing on Dog food (3.14× the country average). Demographically, the Pet food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Pet food fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.1 |
| Estimated audience size | 4,905,564 |
Audience persona
The typical Pet food fan in Canada is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Dog food.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,786,305 | 1.36× |
| British Columbia | 1,037,542 | 1.41× |
| Alberta | 724,047 | 1.2× |
| Quebec | 498,574 | 0.42× |
| Manitoba | 180,842 | 0.99× |
| Nova Scotia | 156,159 | 1.07× |
| Saskatchewan | 136,745 | 0.88× |
| New Brunswick | 129,154 | 1.14× |
| Newfoundland and Labrador | 68,165 | 0.91× |
| Prince Edward Island | 22,412 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog food | 3.14× | Pets & Animals |
| Pet store | 3.04× | Pets & Animals |
| Dog walking | 2.9× | Pets & Animals |
| Cat food | 3.26× | Pets & Animals |
| Dog harness | 3.31× | Pets & Animals |
| Animal welfare | 2.4× | Politics & Society |
| Dog lovers | 3.07× | Pets & Animals |
| Dog breed | 2.26× | Pets & Animals |
| Pomeranian (dog) | 3.36× | Pets & Animals |
| Chihuahua (dog) | 3.2× | Pets & Animals |
| Dog collar | 2.74× | Pets & Animals |
| Kitten | 2.41× | Pets & Animals |
| Golden Retriever | 2.53× | Pets & Animals |
| Yorkshire Terrier | 2.73× | Pets & Animals |
| Dog health | 2.46× | Pets & Animals |
| Poodle | 2.8× | Pets & Animals |
| Mammal | 1.54× | Pets & Animals |
| Aritzia | 1.71× | Fashion & Accessoires |
| Persian cat | 3.1× | Pets & Animals |
| Old Navy | 1.51× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.76 |
| Spirituality | BALANCE | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Travelling | THRILL | 1.09 |
| Urban Lifestyle | OPEN | 1.0 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
See Pet food audiences in other countries
More Pets & Animals audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Pet food have in Canada?
Pet food has an estimated audience of 4,905,564 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Pet food fans?
62.3% of Pet food fans are female, 37.7% are male, with an average age of 39.1 years.
Which brands do Pet food fans like most?
Pet food fans show strongest brand affinity for Dog food (3.14×), Pet store (3.04×), and Dog walking (2.9×) over the country average.
Where do Pet food fans live in Canada?
Pet food fans in Canada are most concentrated in Ontario (reach 2,786,305), British Columbia (reach 1,037,542), and Alberta (reach 724,047). These three regions account for the largest share of the active audience.
What other brands do Pet food fans also like?
Beyond Pet food itself, the audience over-indexes on Pet store (3.04×), Dog walking (2.9×), Cat food (3.26×), and Dog harness (3.31×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.