A data profile of the people who buy, follow and care about Pet food in Canada — modelled from more than twelve digital signal sources. Pet food has an estimated audience of 4,905,564 people in Canada.
The average Pet food fan in Canada is 39.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Dog food, Pet store, Dog walking, with strongest over-indexing on Dog food (3.14× the country average).
Demographically, the Pet food audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Pet food fan in Canada is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Dog food.
The key figures that characterise the Pet food profile in Canada.
62.3% are female, 37.7% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 39.1 |
| Estimated audience size | 4,905,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Pet food audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 10.2% |
| China | 4.9% |
Where the Pet food audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.41× | |
| 02 | Ontario | ~3M | 1.36× | |
| 03 | Alberta | ~700K | 1.20× | |
| 04 | New Brunswick | ~100K | 1.14× | |
| 05 | Nova Scotia | ~200K | 1.07× | |
| 06 | Manitoba | ~200K | 0.99× | |
| 07 | Prince Edward Island | ~20K | 0.93× | |
| 08 | Newfoundland and Labrador | ~70K | 0.91× | |
| 09 | Saskatchewan | ~100K | 0.88× | |
| 10 | Quebec | ~500K | 0.42× |
The strongest cross-interests of the Pet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pomeranian (dog) | Pets & Animals | 3.36× | ||
| 02 | Dog harness | Pets & Animals | 3.31× | ||
| 03 | Cat food | Pets & Animals | 3.26× | ||
| 04 | Chihuahua (dog) | Pets & Animals | 3.20× | ||
| 05 | Dog food | Pets & Animals | 3.14× | ||
| 06 | Persian cat | Pets & Animals | 3.10× | ||
| 07 | Dog lovers | Pets & Animals | 3.07× | ||
| 08 | Pet store | Pets & Animals | 3.04× | ||
| 09 | Dog walking | Pets & Animals | 2.90× | ||
| 10 | Poodle | Pets & Animals | 2.80× | ||
| 11 | Dog collar | Pets & Animals | 2.74× | ||
| 12 | Yorkshire Terrier | Pets & Animals | 2.73× | ||
| 13 | Golden Retriever | Pets & Animals | 2.53× | ||
| 14 | Dog health | Pets & Animals | 2.46× | ||
| 15 | Kitten | Pets & Animals | 2.41× | ||
| 16 | Animal welfare | Politics & Society | 2.40× | ||
| 17 | Dog breed | Pets & Animals | 2.26× | ||
| 18 | Aritzia | Fashion & Accessoires | 1.71× | ||
| 19 | Mammal | Pets & Animals | 1.54× | ||
| 20 | Old Navy | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Spirituality | BALANCE | 1.19× | |
| Early Adopter Mentality | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.88× | |
| Individualism | JOY | 0.91× |
Pet food has an estimated audience of 4,905,564 people in Canada, concentrated in Ontario and British Columbia.
62.3% of Pet food fans are female, 37.7% are male, with an average age of 39.1 years.
Pet food fans show strongest brand affinity for Dog food (3.14×), Pet store (3.04×), and Dog walking (2.9×) over the country average.
Pet food fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Pet food itself, the audience over-indexes on Pet store (3.04×), Dog walking (2.9×), Cat food (3.26×), and Dog harness (3.31×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Pet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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