A data profile of the people who buy, follow and care about Kitten in Canada — modelled from more than twelve digital signal sources. Kitten has an estimated audience of 3,875,785 people in Canada.
The average Kitten fan in Canada is 38.3 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Do it yourself (DIY), Pet food, Bad Bunny, with strongest over-indexing on Do it yourself (DIY) (1.77× the country average).
Demographically, the Kitten audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Kitten fan in Canada is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Kitten profile in Canada.
64.1% are female, 35.9% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 38.3 |
| Estimated audience size | 3,875,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Kitten audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 12.1% |
| China | 7.0% |
Where the Kitten audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~700K | 1.25× | |
| 02 | Ontario | ~2M | 1.23× | |
| 03 | Alberta | ~600K | 1.21× | |
| 04 | Saskatchewan | ~100K | 1.21× | |
| 05 | Manitoba | ~200K | 1.15× | |
| 06 | Nova Scotia | ~100K | 1.13× | |
| 07 | New Brunswick | ~80K | 0.95× | |
| 08 | Newfoundland and Labrador | ~50K | 0.81× | |
| 09 | Prince Edward Island | ~20K | 0.79× | |
| 10 | Quebec | ~400K | 0.44× |
The strongest cross-interests of the Kitten audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.88× | ||
| 02 | Pet food | Pets & Animals | 2.41× | ||
| 03 | Pet store | Pets & Animals | 2.23× | ||
| 04 | Veterinary medicine | Business & Career | 2.23× | ||
| 05 | Animal rights | Politics & Society | 2.04× | ||
| 06 | Art exhibition | Arts & Culture | 2.03× | ||
| 07 | Contemporary art | Arts & Culture | 1.99× | ||
| 08 | Natural skin care | Beauty & Wellness | 1.95× | ||
| 09 | Etsy | Fashion & Accessoires | 1.94× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 1.93× | ||
| 11 | Online food ordering | Food & Beverages | 1.93× | ||
| 12 | Fine art | Business & Career | 1.84× | ||
| 13 | Golden Retriever | Pets & Animals | 1.83× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.77× | ||
| 15 | Local food | Food & Beverages | 1.74× | ||
| 16 | Museum | Arts & Culture | 1.68× | ||
| 17 | Art museum | Arts & Culture | 1.68× | ||
| 18 | Taylor Swift | Music & Radio | 1.59× | ||
| 19 | Snapchat | Internet & Social Media | 1.57× | ||
| 20 | Katy Perry | Music & Radio | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.95× | |
| Indulgence | JOY | 1.43× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Spirituality | BALANCE | 0.92× |
Kitten has an estimated audience of 3,875,785 people in Canada, concentrated in Ontario and British Columbia.
64.1% of Kitten fans are female, 35.9% are male, with an average age of 38.3 years.
Kitten fans show strongest brand affinity for Do it yourself (DIY) (1.77×), Pet food (2.41×), and Bad Bunny (2.88×) over the country average.
Kitten fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~700K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Kitten itself, the audience over-indexes on Pet food (2.41×), Bad Bunny (2.88×), Pet store (2.23×), and Local food (1.74×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Kitten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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