A data profile of the people who buy, follow and care about Snapchat in Canada — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 5,943,052 people in Canada.
The average Snapchat fan in Canada is 36.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Shoes, WhatsApp, Taylor Swift, with strongest over-indexing on Shoes (1.55× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Snapchat fan in Canada is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Shoes.
The key figures that characterise the Snapchat profile in Canada.
50.6% are female, 49.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.4 |
| Estimated audience size | 5,943,052 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Snapchat audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saskatchewan | ~200K | 1.31× | |
| 02 | New Brunswick | ~200K | 1.24× | |
| 03 | Alberta | ~900K | 1.23× | |
| 04 | Ontario | ~3M | 1.20× | |
| 05 | Quebec | ~1.5M | 1.18× | |
| 06 | Manitoba | ~200K | 1.06× | |
| 07 | British Columbia | ~700K | 0.81× | |
| 08 | Nova Scotia | ~100K | 0.74× | |
| 09 | Newfoundland and Labrador | ~60K | 0.70× | |
| 10 | Prince Edward Island | ~20K | 0.56× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sabrina Carpenter | Music & Radio | 2.19× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.07× | ||
| 03 | Hair Extensions | Beauty & Wellness | 2.04× | ||
| 04 | Millie Bobby Brown | Movies & TV | 1.91× | ||
| 05 | Eyelash | Beauty & Wellness | 1.89× | ||
| 06 | Internet & Social Media | 1.87× | |||
| 07 | Organic product | Food & Beverages | 1.86× | ||
| 08 | Wig | Beauty & Wellness | 1.81× | ||
| 09 | Stranger Things | Movies & TV | 1.79× | ||
| 10 | Katy Perry | Music & Radio | 1.79× | ||
| 11 | Anime convention | Literature | 1.79× | ||
| 12 | Anime and manga fandom | Literature | 1.77× | ||
| 13 | Taylor Swift | Music & Radio | 1.67× | ||
| 14 | Self-love | Health | 1.67× | ||
| 15 | Twitch | Games | 1.59× | ||
| 16 | Kitten | Pets & Animals | 1.57× | ||
| 17 | Shoes | Fashion & Accessoires | 1.55× | ||
| 18 | Manga | Literature | 1.55× | ||
| 19 | TMZ | Internet & Social Media | 1.54× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Spirituality | BALANCE | 1.53× | |
| Family Orientation | CONSERVATISM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Sports Activity | POWER | 0.41× | |
| Individualism | JOY | 0.50× |
Snapchat has an estimated audience of 5,943,052 people in Canada, concentrated in Ontario and Quebec.
50.6% of Snapchat fans are female, 49.4% are male, with an average age of 36.4 years.
Snapchat fans show strongest brand affinity for Shoes (1.55×), WhatsApp (1.87×), and Taylor Swift (1.67×) over the country average.
Snapchat fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on WhatsApp (1.87×), Taylor Swift (1.67×), TMZ (1.54×), and Reddit (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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