Snapchat Audience in Canada
Snapchat has an estimated audience of 5,965,326 people in Canada. 50.6% are female, 49.4% are male, average age 36.4. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Shoes, WhatsApp, Taylor Swift, TMZ, Reddit.
The average Snapchat fan in Canada is 36.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Shoes, WhatsApp, Taylor Swift, with strongest over-indexing on Shoes (1.55× the country average). Demographically, the Snapchat audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Snapchat fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.4 |
| Estimated audience size | 5,965,326 |
Audience persona
The typical Snapchat fan in Canada is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Shoes.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,992,939 | 1.2× |
| Quebec | 1,687,475 | 1.18× |
| Alberta | 902,871 | 1.23× |
| British Columbia | 725,181 | 0.81× |
| Saskatchewan | 248,380 | 1.31× |
| Manitoba | 236,791 | 1.06× |
| New Brunswick | 170,237 | 1.24× |
| Nova Scotia | 131,355 | 0.74× |
| Newfoundland and Labrador | 63,421 | 0.7× |
| Prince Edward Island | 16,393 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shoes | 1.55× | Fashion & Accessoires |
| 1.87× | Internet & Social Media | |
| Taylor Swift | 1.67× | Music & Radio |
| TMZ | 1.54× | Internet & Social Media |
| 1.51× | Internet & Social Media | |
| Sabrina Carpenter | 2.19× | Music & Radio |
| Stranger Things | 1.79× | Movies & TV |
| Katy Perry | 1.79× | Music & Radio |
| Self-love | 1.67× | Health |
| Twitch | 1.59× | Games |
| Millie Bobby Brown | 1.91× | Movies & TV |
| Organic product | 1.86× | Food & Beverages |
| Anime and manga fandom | 1.77× | Literature |
| Kitten | 1.57× | Pets & Animals |
| Manga | 1.55× | Literature |
| Makeup Tutorials | 2.07× | Beauty & Wellness |
| Anime convention | 1.79× | Literature |
| Wig | 1.81× | Beauty & Wellness |
| Eyelash | 1.89× | Beauty & Wellness |
| Hair Extensions | 2.04× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.81 |
| Spirituality | BALANCE | 1.53 |
| Family Orientation | CONSERVATISM | 1.26 |
| Travelling | THRILL | 1.21 |
| Convenience Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 5.9% |
| France | 5.4% |
See Snapchat audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does Snapchat have in Canada?
Snapchat has an estimated audience of 5,965,326 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Snapchat fans?
50.6% of Snapchat fans are female, 49.4% are male, with an average age of 36.4 years.
Which brands do Snapchat fans like most?
Snapchat fans show strongest brand affinity for Shoes (1.55×), WhatsApp (1.87×), and Taylor Swift (1.67×) over the country average.
Where do Snapchat fans live in Canada?
Snapchat fans in Canada are most concentrated in Ontario (reach 2,992,939), Quebec (reach 1,687,475), and Alberta (reach 902,871). These three regions account for the largest share of the active audience.
What other brands do Snapchat fans also like?
Beyond Snapchat itself, the audience over-indexes on WhatsApp (1.87×), Taylor Swift (1.67×), TMZ (1.54×), and Reddit (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.