A data profile of the people who buy, follow and care about Etsy in Canada — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 3,618,483 people in Canada.
The average Etsy fan in Canada is 38.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Gift shop, Handicraft, DIY & Craft Ideas, with strongest over-indexing on Gift shop (4.65× the country average).
Demographically, the Etsy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Etsy fan in Canada is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Gift shop.
The key figures that characterise the Etsy profile in Canada.
70.4% are female, 29.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 38.1 |
| Estimated audience size | 3,618,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Etsy audience comes from Canada.
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 8.7% |
| Germany | 7.1% |
Where the Etsy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.28× | |
| 02 | British Columbia | ~600K | 1.14× | |
| 03 | Alberta | ~500K | 1.13× | |
| 04 | Nova Scotia | ~100K | 1.04× | |
| 05 | New Brunswick | ~80K | 0.99× | |
| 06 | Manitoba | ~100K | 0.96× | |
| 07 | Quebec | ~800K | 0.93× | |
| 08 | Saskatchewan | ~100K | 0.92× | |
| 09 | Newfoundland and Labrador | ~50K | 0.90× | |
| 10 | Prince Edward Island | ~10K | 0.72× |
The strongest cross-interests of the Etsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DIY & Craft Ideas | Home & Garden | 7.68× | ||
| 02 | Arts and Crafts movement | Arts & Culture | 5.11× | ||
| 03 | Gift shop | Home & Garden | 4.65× | ||
| 04 | Crochet | Home & Garden | 3.81× | ||
| 05 | Sewing | Home & Garden | 3.26× | ||
| 06 | Boho-chic | Fashion & Accessoires | 3.14× | ||
| 07 | Watercolor painting | Arts & Culture | 3.09× | ||
| 08 | Home Interior Design | Home & Garden | 2.98× | ||
| 09 | Handicraft | Home & Garden | 2.75× | ||
| 10 | Knitting | Home & Garden | 2.68× | ||
| 11 | Fine art | Business & Career | 2.37× | ||
| 12 | Michaels Stores | Arts & Culture | 2.28× | ||
| 13 | Self care | Health | 2.18× | ||
| 14 | Aritzia | Fashion & Accessoires | 1.99× | ||
| 15 | Sephora | Shopping | 1.88× | ||
| 16 | Old Navy | Fashion & Accessoires | 1.83× | ||
| 17 | IKEA | Home & Garden | 1.71× | ||
| 18 | Beverages | Food & Beverages | 1.56× | ||
| 19 | Shoes | Fashion & Accessoires | 1.56× | ||
| 20 | Crafts | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.41× | |
| Individualism | JOY | 1.60× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.88× | |
| Urban Lifestyle | OPEN | 0.89× |
Etsy has an estimated audience of 3,618,483 people in Canada, concentrated in Ontario and Quebec.
70.4% of Etsy fans are female, 29.6% are male, with an average age of 38.1 years.
Etsy fans show strongest brand affinity for Gift shop (4.65×), Handicraft (2.75×), and DIY & Craft Ideas (7.68×) over the country average.
Etsy fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~800K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Etsy itself, the audience over-indexes on Handicraft (2.75×), DIY & Craft Ideas (7.68×), Crochet (3.81×), and Beverages (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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