A data profile of the people who buy, follow and care about Etsy in Spain — modelled from more than twelve digital signal sources. Etsy has an estimated audience of 1,457,701 people in Spain.
The average Etsy fan in Spain is 42.0 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Arts and Crafts movement, Gift shop, Knitting needle, with strongest over-indexing on Arts and Crafts movement (8.08× the country average).
Demographically, the Etsy audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Etsy fan in Spain is more female, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Arts and Crafts movement.
The key figures that characterise the Etsy profile in Spain.
74.5% are female, 25.5% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 42.0 |
| Estimated audience size | 1,457,701 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Etsy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 45.3% |
| United Kingdom | 9.0% |
| Germany | 7.4% |
Where the Etsy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~300K | 1.21× | |
| 02 | Comunidad Valenciana | ~200K | 1.15× | |
| 03 | Balearic Islands | ~50K | 1.14× | |
| 04 | Community of Madrid | ~300K | 1.08× | |
| 05 | Andalusia | ~300K | 1.07× | |
| 06 | Aragon | ~40K | 1.05× | |
| 07 | Castilla-La Mancha | ~60K | 1.02× | |
| 08 | Region of Murcia | ~50K | 1.02× | |
| 09 | Principality of Asturias | ~30K | 1.01× | |
| 10 | Canary Islands | ~70K | 1.00× | |
| 11 | Galicia | ~70K | 0.98× | |
| 12 | Basque Autonomous Country | ~50K | 0.96× | |
| 13 | Castile and León | ~60K | 0.94× | |
| 14 | Navarre | ~20K | 0.92× | |
| 15 | Cantabria | ~20K | 0.84× | |
| 16 | La Rioja | ~8K | 0.83× | |
| 17 | Extremadura | ~30K | 0.81× |
The strongest cross-interests of the Etsy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arts and Crafts movement | Arts & Culture | 8.08× | ||
| 02 | Knitting needle | Fashion & Accessoires | 5.57× | ||
| 03 | Handmade Crafts | Kids & Family | 4.64× | ||
| 04 | DIY & Craft Ideas | Home & Garden | 4.38× | ||
| 05 | Gift shop | Home & Garden | 4.29× | ||
| 06 | Houseplant | Home & Garden | 4.08× | ||
| 07 | Handmade | Home & Garden | 3.83× | ||
| 08 | Handmade jewelry | Fashion & Accessoires | 3.33× | ||
| 09 | Knitting | Home & Garden | 3.22× | ||
| 10 | Crochet | Home & Garden | 3.21× | ||
| 11 | Pet store | Pets & Animals | 2.85× | ||
| 12 | Self-awareness | Health | 2.83× | ||
| 13 | Sephora | Shopping | 2.74× | ||
| 14 | Sewing | Home & Garden | 2.58× | ||
| 15 | Small business | Business & Career | 2.54× | ||
| 16 | Handicraft | Home & Garden | 2.09× | ||
| 17 | Furniture | Home & Garden | 1.87× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.85× | ||
| 19 | Spotify | Internet & Social Media | 1.80× | ||
| 20 | Quality of life | Health | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.85× | |
| Creativity | OPEN | 1.84× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Indulgence | JOY | 0.71× |
Etsy has an estimated audience of 1,457,701 people in Spain, concentrated in Catalonia and Andalusia.
74.5% of Etsy fans are female, 25.5% are male, with an average age of 42.0 years.
Etsy fans show strongest brand affinity for Arts and Crafts movement (8.08×), Gift shop (4.29×), and Knitting needle (5.57×) over the country average.
Etsy fans in Spain are most concentrated in Catalonia (reach ~300K), Andalusia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Etsy itself, the audience over-indexes on Gift shop (4.29×), Knitting needle (5.57×), Self-awareness (2.83×), and Furniture (1.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Etsy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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