A data profile of the people who buy, follow and care about Furniture in Spain — modelled from more than twelve digital signal sources. Furniture has an estimated audience of 13,985,209 people in Spain.
The average Furniture fan in Spain is 46.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include IKEA, El Mueble, Semana, with strongest over-indexing on IKEA (2.19× the country average).
Demographically, the Furniture audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Furniture fan in Spain is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Furniture profile in Spain.
64.7% are female, 35.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.6 |
| Estimated audience size | 13,985,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 34% |
of the worldwide Furniture audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
Where the Furniture audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~4M | 1.52× | |
| 02 | Comunidad Valenciana | ~2.5M | 1.48× | |
| 03 | Andalusia | ~3.5M | 1.32× | |
| 04 | Region of Murcia | ~600K | 1.23× | |
| 05 | Balearic Islands | ~500K | 1.23× | |
| 06 | Community of Madrid | ~2.5M | 1.14× | |
| 07 | Canary Islands | ~700K | 1.05× | |
| 08 | Aragon | ~400K | 0.97× | |
| 09 | La Rioja | ~90K | 0.94× | |
| 10 | Navarre | ~200K | 0.93× | |
| 11 | Cantabria | ~200K | 0.93× | |
| 12 | Galicia | ~600K | 0.92× | |
| 13 | Extremadura | ~300K | 0.91× | |
| 14 | Principality of Asturias | ~300K | 0.87× | |
| 15 | Castilla-La Mancha | ~500K | 0.86× | |
| 16 | Castile and León | ~500K | 0.84× | |
| 17 | Basque Autonomous Country | ~400K | 0.84× |
The strongest cross-interests of the Furniture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Mueble | Home & Garden | 2.97× | ||
| 02 | Bedroom | Home & Garden | 2.43× | ||
| 03 | JYSK | Home & Garden | 2.33× | ||
| 04 | Living room | Home & Garden | 2.30× | ||
| 05 | Cortefiel | Fashion & Accessoires | 2.27× | ||
| 06 | Leroy Merlin | Shopping | 2.20× | ||
| 07 | IKEA | Home & Garden | 2.19× | ||
| 08 | Semana | News | 2.03× | ||
| 09 | Parfois (fashion accessories) | Fashion & Accessoires | 2.00× | ||
| 10 | Revista HOLA | News | 1.83× | ||
| 11 | Diez Minutos | News | 1.82× | ||
| 12 | Brico Dépôt | Shopping | 1.82× | ||
| 13 | Home Appliances | Home & Garden | 1.77× | ||
| 14 | Blouse | Fashion & Accessoires | 1.73× | ||
| 15 | SKLUM | Home & Garden | 1.69× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 17 | Hipercor | Shopping | 1.64× | ||
| 18 | Aldi | Shopping | 1.61× | ||
| 19 | Bed | Home & Garden | 1.56× | ||
| 20 | Lidl | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.35× | |
| Design Affinity | PREMIUM | 1.31× | |
| DIY Mentality | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Extroversion | THRILL | 0.72× |
Furniture has an estimated audience of 13,985,209 people in Spain, concentrated in Catalonia and Andalusia.
64.7% of Furniture fans are female, 35.3% are male, with an average age of 46.6 years.
Furniture fans show strongest brand affinity for IKEA (2.19×), El Mueble (2.97×), and Semana (2.03×) over the country average.
Furniture fans in Spain are most concentrated in Catalonia (reach ~4M), Andalusia (reach ~3.5M), and Community of Madrid (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Furniture itself, the audience over-indexes on El Mueble (2.97×), Semana (2.03×), Parfois (fashion accessories) (2×), and Home Appliances (1.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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