Furniture Audience in Spain
Furniture has an estimated audience of 13,985,209 people in Spain. 64.7% are female, 35.3% are male, average age 46.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: IKEA, El Mueble, Semana, Parfois (fashion accessories), Home Appliances.
The average Furniture fan in Spain is 46.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include IKEA, El Mueble, Semana, with strongest over-indexing on IKEA (2.19× the country average). Demographically, the Furniture audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Furniture fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 46.6 |
| Estimated audience size | 13,985,209 |
Audience persona
The typical Furniture fan in Spain is more female, around 46.6 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,922,026 | 1.55× |
| Andalusia | 3,692,529 | 1.34× |
| Community of Madrid | 2,722,979 | 1.16× |
| Comunidad Valenciana | 2,409,574 | 1.53× |
| Canary Islands | 749,744 | 1.07× |
| Region of Murcia | 660,592 | 1.38× |
| Galicia | 575,738 | 0.88× |
| Balearic Islands | 525,941 | 1.34× |
| Castile and León | 447,234 | 0.73× |
| Castilla-La Mancha | 424,506 | 0.75× |
| Basque Autonomous Country | 398,631 | 0.76× |
| Aragon | 348,382 | 0.94× |
| Extremadura | 221,074 | 0.73× |
| Principality of Asturias | 217,791 | 0.66× |
| Navarre | 139,048 | 0.79× |
| Cantabria | 133,471 | 0.76× |
| La Rioja | 55,692 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 2.19× | Home & Garden |
| El Mueble | 2.97× | Home & Garden |
| Semana | 2.03× | News |
| Parfois (fashion accessories) | 2× | Fashion & Accessoires |
| Home Appliances | 1.77× | Home & Garden |
| Leroy Merlin | 2.2× | Shopping |
| Lidl | 1.53× | Shopping |
| Bedroom | 2.43× | Home & Garden |
| Aldi | 1.61× | Shopping |
| Cortefiel | 2.27× | Fashion & Accessoires |
| Revista HOLA | 1.83× | News |
| Brico Dépôt | 1.82× | Shopping |
| Living room | 2.3× | Home & Garden |
| Real Oviedo | 1.56× | Sports |
| Diez Minutos | 1.82× | News |
| Ana de Armas | 2.17× | Movies & TV |
| SKLUM | 1.69× | Home & Garden |
| JYSK | 2.33× | Home & Garden |
| Children's clothing | 1.66× | Fashion & Accessoires |
| Blouse | 1.73× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.16 |
| DIY Mentality | THRILL | 1.11 |
| Luxury Orientation | PREMIUM | 1.06 |
| Community Orientation | OPEN | 1.02 |
| Creativity | OPEN | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| United Kingdom | 5.0% |
| Italy | 4.7% |
See Furniture audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Furniture have in Spain?
Furniture has an estimated audience of 13,985,209 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Furniture fans?
64.7% of Furniture fans are female, 35.3% are male, with an average age of 46.6 years.
Which brands do Furniture fans like most?
Furniture fans show strongest brand affinity for IKEA (2.19×), El Mueble (2.97×), and Semana (2.03×) over the country average.
Where do Furniture fans live in Spain?
Furniture fans in Spain are most concentrated in Catalonia (reach 3,922,026), Andalusia (reach 3,692,529), and Community of Madrid (reach 2,722,979). These three regions account for the largest share of the active audience.
What other brands do Furniture fans also like?
Beyond Furniture itself, the audience over-indexes on El Mueble (2.97×), Semana (2.03×), Parfois (fashion accessories) (2×), and Home Appliances (1.77×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.