A data profile of the people who buy, follow and care about Hipercor in Spain — modelled from more than twelve digital signal sources. Hipercor has an estimated audience of 5,476,356 people in Spain.
The average Hipercor fan in Spain is 43.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Real Madrid C.F., Barcelona, Antena 3 (Spain), with strongest over-indexing on Real Madrid C.F. (1.55× the country average).
Demographically, the Hipercor audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hipercor fan in Spain is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Hipercor profile in Spain.
67.7% are female, 32.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 43.9 |
| Estimated audience size | 5,476,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Hipercor audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 97.5% |
| Brazil | 1.8% |
| Denmark | 0.1% |
Where the Hipercor audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~2.5M | 2.12× | |
| 02 | Community of Madrid | ~1.5M | 1.58× | |
| 03 | Principality of Asturias | ~200K | 1.49× | |
| 04 | Cantabria | ~100K | 1.41× | |
| 05 | Castile and León | ~300K | 1.39× | |
| 06 | Aragon | ~200K | 1.35× | |
| 07 | Extremadura | ~100K | 1.22× | |
| 08 | Castilla-La Mancha | ~300K | 1.20× | |
| 09 | Navarre | ~60K | 0.89× | |
| 10 | Comunidad Valenciana | ~500K | 0.87× | |
| 11 | Galicia | ~200K | 0.68× | |
| 12 | Basque Autonomous Country | ~100K | 0.58× | |
| 13 | Catalonia | ~500K | 0.55× | |
| 14 | Region of Murcia | ~100K | 0.52× | |
| 15 | La Rioja | ~20K | 0.46× | |
| 16 | Canary Islands | ~100K | 0.45× | |
| 17 | Balearic Islands | ~50K | 0.32× |
The strongest cross-interests of the Hipercor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seville | Travel & Leisure | 2.00× | ||
| 02 | Moda Feminina | Fashion & Accessoires | 1.98× | ||
| 03 | Deco | Home & Garden | 1.96× | ||
| 04 | Catalan language | Politics & Society | 1.93× | ||
| 05 | Girl | Kids & Family | 1.87× | ||
| 06 | Italy | Travel & Leisure | 1.82× | ||
| 07 | idealista.com | Home & Garden | 1.81× | ||
| 08 | Aldi | Shopping | 1.80× | ||
| 09 | Antena 3 (Spain) | Movies & TV | 1.79× | ||
| 10 | Undergarment | Fashion & Accessoires | 1.76× | ||
| 11 | Parent | Kids & Family | 1.70× | ||
| 12 | Flower | Home & Garden | 1.68× | ||
| 13 | Take-out | Food & Beverages | 1.62× | ||
| 14 | Coches.net | Cars & Mobility | 1.61× | ||
| 15 | Andalusia | Travel & Leisure | 1.61× | ||
| 16 | Telecinco | Movies & TV | 1.58× | ||
| 17 | El Corte Inglés | Shopping | 1.57× | ||
| 18 | Real Madrid C.F. | Sports | 1.55× | ||
| 19 | Catalonia | Travel & Leisure | 1.55× | ||
| 20 | Barcelona | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.24× | |
| Price Sensitivity | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.92× | |
| Convenience Orientation | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.94× |
Hipercor's target market in Spain covers an estimated 5,476,356 people, concentrated in Andalusia and Community of Madrid.
67.7% of the Hipercor audience are female, 32.3% are male, with an average age of 43.9 years.
Hipercor fans show strongest brand affinity for Real Madrid C.F. (1.55×), Barcelona (1.5×), and Antena 3 (Spain) (1.79×) over the country average.
Hipercor fans in Spain are most concentrated in Andalusia (reach ~2.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hipercor itself, the audience over-indexes on Barcelona (1.5×), Antena 3 (Spain) (1.79×), Deco (1.96×), and Aldi (1.8×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hipercor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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