Hipercor Target Market in Spain
Hipercor has an estimated audience of 5,490,367 people in Spain. 67.7% are female, 32.3% are male, average age 43.9. Top regions: Andalusia, Community of Madrid, Catalonia. Top brand affinities: Real Madrid C.F., Barcelona, Antena 3 (Spain), Deco, Aldi.
The average Hipercor fan in Spain is 43.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Community of Madrid, Catalonia. Top brand affinities include Real Madrid C.F., Barcelona, Antena 3 (Spain), with strongest over-indexing on Real Madrid C.F. (1.55× the country average). Demographically, the Hipercor audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Restaurants
Customer demographics of Hipercor
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 43.9 |
| Estimated audience size | 5,490,367 |
Audience persona
The typical Hipercor fan in Spain is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
Hipercor customers by region in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | ~2.5M | 2.12× |
| Community of Madrid | ~1.5M | 1.58× |
| Catalonia | ~500K | 0.55× |
| Comunidad Valenciana | ~500K | 0.87× |
| Castile and León | ~300K | 1.39× |
| Castilla-La Mancha | ~300K | 1.2× |
| Aragon | ~200K | 1.35× |
| Principality of Asturias | ~200K | 1.49× |
| Galicia | ~200K | 0.68× |
| Extremadura | ~100K | 1.22× |
| Canary Islands | ~100K | 0.45× |
| Basque Autonomous Country | ~100K | 0.58× |
| Cantabria | ~100K | 1.41× |
| Region of Murcia | ~100K | 0.52× |
| Navarre | ~60K | 0.89× |
| Balearic Islands | ~50K | 0.32× |
| La Rioja | ~20K | 0.46× |
Top brand affinities of the Hipercor audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real Madrid C.F. | 1.55× | Sports |
| Barcelona | 1.5× | Travel & Leisure |
| Antena 3 (Spain) | 1.79× | Movies & TV |
| Deco | 1.96× | Home & Garden |
| Aldi | 1.8× | Shopping |
| Telecinco | 1.58× | Movies & TV |
| El Corte Inglés | 1.57× | Shopping |
| Girl | 1.87× | Kids & Family |
| Parent | 1.7× | Kids & Family |
| idealista.com | 1.81× | Home & Garden |
| Undergarment | 1.76× | Fashion & Accessoires |
| Italy | 1.82× | Travel & Leisure |
| Moda Feminina | 1.98× | Fashion & Accessoires |
| EBay | 1.98× | Shopping |
| Catalan language | 1.93× | Politics & Society |
| Coches.net | 1.61× | Cars & Mobility |
| Seville | 2× | Travel & Leisure |
| Catalonia | 1.55× | Travel & Leisure |
| Flower | 1.68× | Home & Garden |
| Andalusia | 1.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Travelling | THRILL | 1.24 |
| Price Sensitivity | PREMIUM | 1.24 |
| Creativity | OPEN | 1.19 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Mindfulness | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 97.5% |
| Brazil | 1.8% |
| Denmark | 0.1% |
See Hipercor audiences in other countries
More Restaurants audiences in Spain
- Telepizza (4,075,557)
- 100 Montaditos (2,854,665)
- Foster's Hollywood (1,715,720)
- Oporto (restaurant) (1,591,737)
- Omoda (1,032,163)
Frequently asked questions
Who is Hipercor's target market in Spain?
Hipercor's target market in Spain covers an estimated 5,490,367 people, concentrated in Andalusia and Community of Madrid.
What is the gender split and age of Hipercor customers?
67.7% of the Hipercor audience are female, 32.3% are male, with an average age of 43.9 years.
Which brands do Hipercor fans like most?
Hipercor fans show strongest brand affinity for Real Madrid C.F. (1.55×), Barcelona (1.5×), and Antena 3 (Spain) (1.79×) over the country average.
Where do Hipercor fans live in Spain?
Hipercor fans in Spain are most concentrated in Andalusia (reach ~2.5M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Hipercor fans also like?
Beyond Hipercor itself, the audience over-indexes on Barcelona (1.5×), Antena 3 (Spain) (1.79×), Deco (1.96×), and Aldi (1.8×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Hipercor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.