A data profile of the people who buy, follow and care about Catalan language in Spain — modelled from more than twelve digital signal sources. Catalan language has an estimated audience of 6,935,894 people in Spain.
Catalan language has an estimated audience of 6,935,894 people in Spain. 62.6% are female, 37.4% are male, average age 45.3. Top brand affinities: Iberia (airline), RAC 1, WhatsApp, Coches.net, Aldi.
Top brand affinities include Iberia (airline), RAC 1, WhatsApp, with strongest over-indexing on Iberia (airline) (2.52× the country average).
Demographically, the Catalan language audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Catalan language fan in Spain is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Catalan language profile in Spain.
62.6% are female, 37.4% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.3 |
| Estimated audience size | 6,935,894 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Catalan language audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 45.4% |
| United States | 6.5% |
| Japan | 4.3% |
The strongest cross-interests of the Catalan language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RAC 1 | Music & Radio | 5.42× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.64× | ||
| 03 | Satire | Literature | 3.50× | ||
| 04 | Volunteering | Politics & Society | 2.57× | ||
| 05 | Refrigerator | Home & Garden | 2.56× | ||
| 06 | Iberia (airline) | Travel & Leisure | 2.52× | ||
| 07 | Real property | Home & Garden | 2.42× | ||
| 08 | Mango | Shopping | 2.36× | ||
| 09 | Internet & Social Media | 2.32× | |||
| 10 | MSN | News | 2.21× | ||
| 11 | Aldi | Shopping | 2.02× | ||
| 12 | Coches.net | Cars & Mobility | 2.01× | ||
| 13 | Distilled beverage | Food & Beverages | 2.00× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.95× | ||
| 15 | Travel website | Travel & Leisure | 1.94× | ||
| 16 | Hipercor | Shopping | 1.93× | ||
| 17 | Wikipedia | Internet & Social Media | 1.80× | ||
| 18 | El País | News | 1.65× | ||
| 19 | Flower | Home & Garden | 1.64× | ||
| 20 | Take-out | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.80× | |
| Community Orientation | OPEN | 1.45× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| DIY Mentality | THRILL | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Catalan language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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