Catalan language Audience in Spain
Catalan language has an estimated audience of 6,935,894 people in Spain. 62.6% are female, 37.4% are male, average age 45.3. Top brand affinities: Iberia (airline), RAC 1, WhatsApp, Coches.net, Aldi.
Top brand affinities include Iberia (airline), RAC 1, WhatsApp, with strongest over-indexing on Iberia (airline) (2.52× the country average). Demographically, the Catalan language audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Catalan language fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.3 |
| Estimated audience size | 6,935,894 |
Audience persona
The typical Catalan language fan in Spain is more female, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Catalan language fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.52× | Travel & Leisure |
| RAC 1 | 5.42× | Music & Radio |
| 2.32× | Internet & Social Media | |
| Coches.net | 2.01× | Cars & Mobility |
| Aldi | 2.02× | Shopping |
| MSN | 2.21× | News |
| El País | 1.65× | News |
| Rayo Vallecano | 3.64× | Travel & Leisure |
| Real property | 2.42× | Home & Garden |
| Mango | 2.36× | Shopping |
| Distilled beverage | 2× | Food & Beverages |
| Refrigerator | 2.56× | Home & Garden |
| Volunteering | 2.57× | Politics & Society |
| Flower | 1.64× | Home & Garden |
| Satire | 3.5× | Literature |
| TripAdvisor | 1.95× | Travel & Leisure |
| Julio Iglesias | 1.55× | Music & Radio |
| Betfair | 2.55× | Games |
| Hipercor | 1.93× | Shopping |
| Take-out | 1.52× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Community Orientation | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.24 |
| Convenience Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.21 |
| Sustainability | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 45.4% |
| United States | 6.5% |
| Japan | 4.3% |
See Catalan language audiences in other countries
- Catalan language — Germany
- Catalan language — United States
- Catalan language — United Kingdom
- Catalan language — France
- Catalan language — Italy
- Catalan language — Brazil
- Catalan language — Japan
- Catalan language — South Korea
- Catalan language — India
- Catalan language — Canada
- Catalan language — Mexico
More Language audiences in Spain
- Spanish language (14,041,030)
- English language (4,629,120)
- Portuguese language (3,616,353)
- Galician language (3,418,180)
- Romance languages (2,577,445)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Catalan language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.