A data profile of the people who buy, follow and care about Portuguese language in Spain — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 3,616,353 people in Spain.
Portuguese language has an estimated audience of 3,616,353 people in Spain. 63.7% are female, 36.3% are male, average age 45.5. Top brand affinities: WhatsApp, Iberia (airline), Aldi, Satire, Refrigerator.
Top brand affinities include WhatsApp, Iberia (airline), Aldi, with strongest over-indexing on WhatsApp (2.52× the country average).
Demographically, the Portuguese language audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Portuguese language fan in Spain is more female, around 45.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Portuguese language profile in Spain.
63.7% are female, 36.3% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 45.5 |
| Estimated audience size | 3,616,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Portuguese language audience comes from Spain.
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 5.61× | ||
| 02 | Satire | Literature | 4.79× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.70× | ||
| 04 | Refrigerator | Home & Garden | 2.94× | ||
| 05 | Volunteering | Politics & Society | 2.87× | ||
| 06 | Internet & Social Media | 2.52× | |||
| 07 | Mango | Shopping | 2.38× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.31× | ||
| 09 | Aldi | Shopping | 2.24× | ||
| 10 | Genetics | Kids & Family | 2.23× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.20× | ||
| 12 | Charity and causes | Business & Career | 2.19× | ||
| 13 | Travel website | Travel & Leisure | 2.13× | ||
| 14 | Wikipedia | Internet & Social Media | 2.11× | ||
| 15 | Distilled beverage | Food & Beverages | 1.94× | ||
| 16 | Badoo | Internet & Social Media | 1.88× | ||
| 17 | IBEX 35 | Business & Career | 1.74× | ||
| 18 | MSN | News | 1.70× | ||
| 19 | Caixabank | Business & Career | 1.62× | ||
| 20 | Take-out | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.79× | |
| Patriotism | CONSERVATISM | 1.76× | |
| Individualism | JOY | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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