A data profile of the people who buy, follow and care about English language in Spain — modelled from more than twelve digital signal sources. English language has an estimated audience of 4,629,119 people in Spain.
English language has an estimated audience of 4,629,119 people in Spain. 61.6% are female, 38.4% are male, average age 42.8. Top brand affinities: Language school, Canada, Duolingo, Innovation, Student exchange program.
Top brand affinities include Language school, Canada, Duolingo, with strongest over-indexing on Language school (5.62× the country average).
Demographically, the English language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical English language fan in Spain is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Language school.
The key figures that characterise the English language profile in Spain.
61.6% are female, 38.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 42.8 |
| Estimated audience size | 4,629,119 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide English language audience comes from Spain.
| Country | Share |
|---|---|
| United States | 9.3% |
| Japan | 9.0% |
| Brazil | 6.3% |
The strongest cross-interests of the English language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Language school | Kids & Family | 5.62× | ||
| 02 | Student exchange program | Business & Career | 4.48× | ||
| 03 | Duolingo | Business & Career | 3.77× | ||
| 04 | International English Language Testing System | Business & Career | 3.12× | ||
| 05 | Paula Echevarría | Movies & TV | 2.84× | ||
| 06 | Language education | Business & Career | 2.58× | ||
| 07 | Employment website | Business & Career | 2.19× | ||
| 08 | Political science | Business & Career | 2.11× | ||
| 09 | Volunteering | Politics & Society | 2.08× | ||
| 10 | High school | Business & Career | 2.02× | ||
| 11 | Innovation | Business & Career | 1.84× | ||
| 12 | Canada | Travel & Leisure | 1.82× | ||
| 13 | Germany | Travel & Leisure | 1.80× | ||
| 14 | Alicante | Travel & Leisure | 1.79× | ||
| 15 | Master of Business Administration | Business & Career | 1.68× | ||
| 16 | Badoo | Internet & Social Media | 1.65× | ||
| 17 | Preventive healthcare | Health | 1.59× | ||
| 18 | Breaking news | Movies & TV | 1.55× | ||
| 19 | Nonprofit organization | Politics & Society | 1.53× | ||
| 20 | Genetics | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.40× | |
| Career Orientation | POWER | 1.38× | |
| Individualism | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Pet Ownership | JOY | 0.93× | |
| Extroversion | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for English language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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