A data profile of the people who buy, follow and care about Alicante in Spain — modelled from more than twelve digital signal sources. Alicante has an estimated audience of 3,178,827 people in Spain.
The average Alicante fan in Spain is 44.2 years old, more female, and lives primarily in Comunidad Valenciana.
The audience is concentrated in Comunidad Valenciana, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., Spain, Valencian Community, with strongest over-indexing on Real Madrid C.F. (1.55× the country average).
Demographically, the Alicante audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Alicante fan in Spain is more female, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Alicante profile in Spain.
61.2% are female, 38.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 44.2 |
| Estimated audience size | 3,178,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Alicante audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 38.9% |
| United Kingdom | 7.5% |
| Hungary | 4.0% |
Where the Alicante audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2.5M | 7.90× | |
| 02 | Region of Murcia | ~200K | 1.96× | |
| 03 | Castilla-La Mancha | ~100K | 0.77× | |
| 04 | Community of Madrid | ~400K | 0.67× | |
| 05 | Andalusia | ~400K | 0.57× | |
| 06 | Catalonia | ~300K | 0.54× | |
| 07 | Balearic Islands | ~50K | 0.53× | |
| 08 | Castile and León | ~70K | 0.50× | |
| 09 | La Rioja | ~10K | 0.49× | |
| 10 | Aragon | ~40K | 0.48× | |
| 11 | Galicia | ~70K | 0.45× | |
| 12 | Basque Autonomous Country | ~50K | 0.44× | |
| 13 | Navarre | ~20K | 0.44× | |
| 14 | Canary Islands | ~60K | 0.41× | |
| 15 | Principality of Asturias | ~30K | 0.40× | |
| 16 | Cantabria | ~20K | 0.40× | |
| 17 | Extremadura | ~30K | 0.37× |
The strongest cross-interests of the Alicante audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Alicante | Business & Career | 10.64× | ||
| 02 | Undergrads | Movies & TV | 9.39× | ||
| 03 | Valencian Community | Travel & Leisure | 3.91× | ||
| 04 | Science (journal) | Business & Career | 3.23× | ||
| 05 | Valencia CF | Sports | 2.96× | ||
| 06 | Valencia | Travel & Leisure | 2.59× | ||
| 07 | Primark | Shopping | 1.86× | ||
| 08 | Maquillaje Profesional | Beauty & Wellness | 1.84× | ||
| 09 | Stradivarius | Shopping | 1.77× | ||
| 10 | Andalusia | Travel & Leisure | 1.76× | ||
| 11 | Spain | Travel & Leisure | 1.65× | ||
| 12 | idealista.com | Home & Garden | 1.61× | ||
| 13 | Science | Business & Career | 1.60× | ||
| 14 | Italy | Travel & Leisure | 1.60× | ||
| 15 | Take-out | Food & Beverages | 1.57× | ||
| 16 | Real Madrid C.F. | Sports | 1.55× | ||
| 17 | Europe | Travel & Leisure | 1.54× | ||
| 18 | Barcelona | Travel & Leisure | 1.54× | ||
| 19 | Coches.net | Cars & Mobility | 1.52× | ||
| 20 | Aldi | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.23× | |
| Travelling | THRILL | 1.19× | |
| Luxury Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Pet Ownership | JOY | 0.95× | |
| Urban Lifestyle | OPEN | 0.98× |
Alicante has an estimated audience of 3,178,827 people in Spain, concentrated in Comunidad Valenciana and Community of Madrid.
61.2% of Alicante fans are female, 38.8% are male, with an average age of 44.2 years.
Alicante fans show strongest brand affinity for Real Madrid C.F. (1.55×), Spain (1.65×), and Valencian Community (3.91×) over the country average.
Alicante fans in Spain are most concentrated in Comunidad Valenciana (reach ~2.5M), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Alicante itself, the audience over-indexes on Spain (1.65×), Valencian Community (3.91×), University of Alicante (10.64×), and Valencia CF (2.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Alicante. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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