A data profile of the people who buy, follow and care about Seville in Spain — modelled from more than twelve digital signal sources. Seville has an estimated audience of 6,306,864 people in Spain.
Seville has an estimated audience of 6,306,864 people in Spain. 62.2% are female, 37.8% are male, average age 44.4. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Coches.net, Real property.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.93× the country average).
Demographically, the Seville audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Seville fan in Spain is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Seville profile in Spain.
62.2% are female, 37.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.4 |
| Estimated audience size | 6,306,864 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Seville audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 39.2% |
| United States | 7.0% |
| France | 6.1% |
The strongest cross-interests of the Seville audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.88× | ||
| 02 | Satire | Literature | 3.15× | ||
| 03 | Internet & Social Media | 3.10× | |||
| 04 | Betfair | Games | 3.10× | ||
| 05 | Iberia (airline) | Travel & Leisure | 2.93× | ||
| 06 | Volunteering | Politics & Society | 2.85× | ||
| 07 | Real property | Home & Garden | 2.81× | ||
| 08 | Mango | Shopping | 2.80× | ||
| 09 | Refrigerator | Home & Garden | 2.75× | ||
| 10 | Distilled beverage | Food & Beverages | 2.23× | ||
| 11 | Aldi | Shopping | 2.15× | ||
| 12 | TripAdvisor | Travel & Leisure | 2.06× | ||
| 13 | Coches.net | Cars & Mobility | 2.05× | ||
| 14 | MSN | News | 2.03× | ||
| 15 | Hipercor | Shopping | 2.00× | ||
| 16 | Badoo | Internet & Social Media | 2.00× | ||
| 17 | Sevilla FC | Sports | 1.99× | ||
| 18 | Julio Iglesias | Music & Radio | 1.91× | ||
| 19 | Flower | Home & Garden | 1.69× | ||
| 20 | Spanish language | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.74× | |
| Quality Awareness | PREMIUM | 1.48× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.83× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Seville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.