Seville Audience in Spain
Seville has an estimated audience of 6,306,864 people in Spain. 62.2% are female, 37.8% are male, average age 44.4. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Sevilla FC, Coches.net.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.93× the country average). Demographically, the Seville audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Seville fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.4 |
| Estimated audience size | 6,306,864 |
Audience persona
The typical Seville fan in Spain is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
Top brand affinities of Seville fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Iberia (airline) | 2.93× | Travel & Leisure |
| 3.1× | Internet & Social Media | |
| Aldi | 2.15× | Shopping |
| Sevilla FC | 1.99× | Sports |
| Coches.net | 2.05× | Cars & Mobility |
| Real property | 2.81× | Home & Garden |
| Mango | 2.8× | Shopping |
| Rayo Vallecano | 3.88× | Travel & Leisure |
| Distilled beverage | 2.23× | Food & Beverages |
| Spanish language | 1.51× | Politics & Society |
| Julio Iglesias | 1.91× | Music & Radio |
| Volunteering | 2.85× | Politics & Society |
| Betfair | 3.1× | Games |
| MSN | 2.03× | News |
| Refrigerator | 2.75× | Home & Garden |
| Flower | 1.69× | Home & Garden |
| TripAdvisor | 2.06× | Travel & Leisure |
| 1.71× | Internet & Social Media | |
| Hipercor | 2× | Shopping |
| Badoo | 2× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Quality Awareness | PREMIUM | 1.48 |
| Spirituality | BALANCE | 1.33 |
| Need for Security | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.23 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 39.2% |
| United States | 7.0% |
| France | 6.1% |
See Seville audiences in other countries
More City audiences in Spain
- Madrid (19,057,275)
- Barcelona (14,510,740)
- Buenos Aires (6,817,490)
- Valencia (6,178,258)
- New York City (5,531,215)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Seville. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.