A data profile of the people who buy, follow and care about Coches.net in Spain — modelled from more than twelve digital signal sources. Coches.net has an estimated audience of 9,698,545 people in Spain.
The average Coches.net fan in Spain is 41.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Real Madrid C.F., Carlos Alcaraz, Spain, with strongest over-indexing on Real Madrid C.F. (1.76× the country average).
Demographically, the Coches.net audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Coches.net fan in Spain is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Coches.net profile in Spain.
56.2% are female, 43.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.3 |
| Estimated audience size | 9,698,545 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
Where the Coches.net audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~600K | 1.61× | |
| 02 | Castile and León | ~600K | 1.45× | |
| 03 | Extremadura | ~300K | 1.31× | |
| 04 | Galicia | ~500K | 1.13× | |
| 05 | Aragon | ~300K | 1.11× | |
| 06 | Principality of Asturias | ~200K | 1.09× | |
| 07 | Andalusia | ~2M | 1.01× | |
| 08 | Cantabria | ~100K | 1.01× | |
| 09 | Community of Madrid | ~1.5M | 0.98× | |
| 10 | Basque Autonomous Country | ~400K | 0.98× | |
| 11 | Region of Murcia | ~300K | 0.97× | |
| 12 | Comunidad Valenciana | ~1M | 0.92× | |
| 13 | Navarre | ~100K | 0.89× | |
| 14 | La Rioja | ~60K | 0.88× | |
| 15 | Catalonia | ~1M | 0.70× | |
| 16 | Balearic Islands | ~100K | 0.53× | |
| 17 | Canary Islands | ~200K | 0.43× |
The strongest cross-interests of the Coches.net audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seville | Travel & Leisure | 2.05× | ||
| 02 | Moda Feminina | Fashion & Accessoires | 2.04× | ||
| 03 | Catalan language | Politics & Society | 2.01× | ||
| 04 | LaSexta | Movies & TV | 1.99× | ||
| 05 | Primark | Shopping | 1.96× | ||
| 06 | Deco | Home & Garden | 1.93× | ||
| 07 | Telecinco | Movies & TV | 1.88× | ||
| 08 | Italy | Travel & Leisure | 1.88× | ||
| 09 | Girl | Kids & Family | 1.81× | ||
| 10 | idealista.com | Home & Garden | 1.79× | ||
| 11 | Antena 3 (Spain) | Movies & TV | 1.78× | ||
| 12 | Real Madrid C.F. | Sports | 1.76× | ||
| 13 | Aldi | Shopping | 1.71× | ||
| 14 | El Corte Inglés | Shopping | 1.68× | ||
| 15 | Parent | Kids & Family | 1.65× | ||
| 16 | Carlos Alcaraz | Sports | 1.56× | ||
| 17 | La Liga | Sports | 1.56× | ||
| 18 | Catalonia | Travel & Leisure | 1.55× | ||
| 19 | Spain | Travel & Leisure | 1.51× | ||
| 20 | Barcelona | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Need for Security | CONSERVATISM | 1.28× | |
| Travelling | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.85× | |
| Convenience Orientation | PREMIUM | 0.90× | |
| Extroversion | THRILL | 0.98× |
Coches.net has an estimated audience of 9,698,545 people in Spain, concentrated in Andalusia and Community of Madrid.
56.2% of Coches.net fans are female, 43.8% are male, with an average age of 41.3 years.
Coches.net fans show strongest brand affinity for Real Madrid C.F. (1.76×), Carlos Alcaraz (1.56×), and Spain (1.51×) over the country average.
Coches.net fans in Spain are most concentrated in Andalusia (reach ~2M), Community of Madrid (reach ~1.5M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Coches.net itself, the audience over-indexes on Carlos Alcaraz (1.56×), Spain (1.51×), La Liga (1.56×), and Primark (1.96×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Coches.net. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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