A data profile of the people who buy, follow and care about Antena 3 (Spain) in Spain — modelled from more than twelve digital signal sources. Antena 3 (Spain) has an estimated audience of 10,047,017 people in Spain.
Antena 3 (Spain) has an estimated audience of 10,047,017 people in Spain. 62.2% are female, 37.8% are male, average age 44.8. Top brand affinities: Iberia (airline), WhatsApp, Aldi, El País, Mango.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.78× the country average).
Demographically, the Antena 3 (Spain) audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Antena 3 (Spain) fan in Spain is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Antena 3 (Spain) profile in Spain.
62.2% are female, 37.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.8 |
| Estimated audience size | 10,047,017 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Antena 3 (Spain) audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 77.5% |
| United States | 3.5% |
| Portugal | 3.5% |
The strongest cross-interests of the Antena 3 (Spain) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.43× | ||
| 02 | Betfair | Games | 2.94× | ||
| 03 | Iberia (airline) | Travel & Leisure | 2.78× | ||
| 04 | Internet & Social Media | 2.76× | |||
| 05 | Mango | Shopping | 2.68× | ||
| 06 | Refrigerator | Home & Garden | 2.59× | ||
| 07 | Distilled beverage | Food & Beverages | 2.25× | ||
| 08 | Lunch | Food & Beverages | 2.22× | ||
| 09 | Aldi | Shopping | 2.15× | ||
| 10 | Travel website | Travel & Leisure | 2.15× | ||
| 11 | Charity and causes | Business & Career | 2.06× | ||
| 12 | Wikipedia | Internet & Social Media | 2.04× | ||
| 13 | TripAdvisor | Travel & Leisure | 1.85× | ||
| 14 | MSN | News | 1.83× | ||
| 15 | El País | News | 1.81× | ||
| 16 | Hipercor | Shopping | 1.79× | ||
| 17 | Coches.net | Cars & Mobility | 1.78× | ||
| 18 | Subscription business model | Shopping | 1.74× | ||
| 19 | Brico Dépôt | Shopping | 1.72× | ||
| 20 | Julio Iglesias | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.56× | |
| Community Orientation | OPEN | 1.52× | |
| Convenience Orientation | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Indulgence | JOY | 0.91× | |
| Price Sensitivity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Antena 3 (Spain). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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