LaSexta Audience in Spain
LaSexta has an estimated audience of 7,841,820 people in Spain. 61.0% are female, 39.0% are male, average age 44.4. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Online newspaper, MSN, Marca (newspaper), Cadena SER, FilmAffinity.
The average LaSexta fan in Spain is 44.4 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Online newspaper, MSN, Marca (newspaper), with strongest over-indexing on Online newspaper (1.8× the country average). Demographically, the LaSexta audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Audience demographics of LaSexta
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 44.4 |
| Estimated audience size | 7,841,820 |
Audience persona
The typical LaSexta fan in Spain is more female, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Online newspaper.
LaSexta fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~1.5M | 1.02× |
| Andalusia | ~1M | 0.73× |
| Catalonia | ~1M | 0.75× |
| Comunidad Valenciana | ~900K | 1.01× |
| Basque Autonomous Country | ~500K | 1.71× |
| Galicia | ~400K | 1.18× |
| Castile and León | ~400K | 1.05× |
| Castilla-La Mancha | ~300K | 1.09× |
| Canary Islands | ~300K | 0.7× |
| Region of Murcia | ~200K | 0.84× |
| Principality of Asturias | ~200K | 1.19× |
| Aragon | ~200K | 1.01× |
| Extremadura | ~100K | 0.87× |
| Balearic Islands | ~100K | 0.64× |
| Navarre | ~100K | 1.15× |
| Cantabria | ~100K | 1.14× |
| La Rioja | ~50K | 0.92× |
Top brand affinities of LaSexta fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online newspaper | 1.8× | News |
| MSN | 1.77× | News |
| Marca (newspaper) | 1.56× | News |
| Cadena SER | 1.6× | Music & Radio |
| FilmAffinity | 1.74× | Movies & TV |
| ABC | 1.5× | Movies & TV |
| RAC 1 | 2.06× | Music & Radio |
| Bild | 1.64× | News |
| Bruce Willis | 1.61× | Movies & TV |
| Cadena COPE | 1.65× | Music & Radio |
| Mediaset | 1.52× | Technology & Electronics |
| Antena 3 Noticias | 1.61× | Movies & TV |
| Queen Letizia of Spain | 1.66× | Politics & Society |
| Olympic sports | 1.6× | Sports |
| Julia Roberts | 1.59× | Movies & TV |
| Jane Goodall | 1.8× | Pets & Animals |
| Crime fiction | 1.55× | Literature |
| Belén Esteban | 1.79× | Movies & TV |
| Isco | 1.7× | Sports |
| Pension | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Need for Security | CONSERVATISM | 0.96 |
| Social Media Usage | JOY | 0.95 |
| Patriotism | CONSERVATISM | 0.95 |
| Convenience Orientation | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 86.4% |
| United Kingdom | 1.9% |
| Colombia | 1.5% |
See LaSexta audiences in other countries
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Frequently asked questions
How many fans does LaSexta have in Spain?
LaSexta has an estimated audience of 7,841,820 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of LaSexta fans?
61.0% of LaSexta fans are female, 39.0% are male, with an average age of 44.4 years.
Which brands do LaSexta fans like most?
LaSexta fans show strongest brand affinity for Online newspaper (1.8×), MSN (1.77×), and Marca (newspaper) (1.56×) over the country average.
Where do LaSexta fans live in Spain?
LaSexta fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1M), and Catalonia (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do LaSexta fans also like?
Beyond LaSexta itself, the audience over-indexes on MSN (1.77×), Marca (newspaper) (1.56×), Cadena SER (1.6×), and FilmAffinity (1.74×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for LaSexta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.