A data profile of the people who buy, follow and care about Olympic sports in Spain — modelled from more than twelve digital signal sources. Olympic sports has an estimated audience of 2,280,213 people in Spain.
The average Olympic sports fan in Spain is 41.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include El Mundo Deportivo (newspaper), Marca (newspaper), Soccer, with strongest over-indexing on El Mundo Deportivo (newspaper) (2.59× the country average).
Demographically, the Olympic sports audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Olympic sports fan in Spain is more male, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for El Mundo Deportivo (newspaper).
The key figures that characterise the Olympic sports profile in Spain.
31.3% are female, 68.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 31.3% |
| Male | 68.7% |
| Average age | 41.5 |
| Estimated audience size | 2,280,213 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 21% |
of the worldwide Olympic sports audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.0% |
| Mexico | 5.9% |
| Spain | 5.6% |
Where the Olympic sports audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~300K | 2.25× | |
| 02 | La Rioja | ~20K | 1.20× | |
| 03 | Cantabria | ~30K | 1.04× | |
| 04 | Navarre | ~30K | 1.03× | |
| 05 | Extremadura | ~50K | 1.01× | |
| 06 | Basque Autonomous Country | ~80K | 0.98× | |
| 07 | Principality of Asturias | ~50K | 0.98× | |
| 08 | Region of Murcia | ~80K | 0.97× | |
| 09 | Aragon | ~60K | 0.96× | |
| 10 | Castilla-La Mancha | ~90K | 0.95× | |
| 11 | Balearic Islands | ~60K | 0.95× | |
| 12 | Castile and León | ~90K | 0.93× | |
| 13 | Galicia | ~100K | 0.92× | |
| 14 | Comunidad Valenciana | ~200K | 0.87× | |
| 15 | Catalonia | ~300K | 0.84× | |
| 16 | Andalusia | ~400K | 0.79× | |
| 17 | Community of Madrid | ~300K | 0.79× |
The strongest cross-interests of the Olympic sports audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Mundo Deportivo (newspaper) | News | 2.59× | ||
| 02 | Marca (newspaper) | News | 2.52× | ||
| 03 | LaSexta | Movies & TV | 2.11× | ||
| 04 | El País (Uruguay) | News | 2.05× | ||
| 05 | MSN | News | 2.05× | ||
| 06 | Semana | News | 1.95× | ||
| 07 | Cadena SER | Music & Radio | 1.95× | ||
| 08 | El Confidencial | News | 1.84× | ||
| 09 | ABC | Movies & TV | 1.84× | ||
| 10 | Público (Spain) | News | 1.82× | ||
| 11 | Real Sociedad | Sports | 1.76× | ||
| 12 | Movistar+ | Movies & TV | 1.71× | ||
| 13 | Revista HOLA | News | 1.70× | ||
| 14 | Antena 3 (Spain) | Movies & TV | 1.65× | ||
| 15 | 20 minutos | News | 1.64× | ||
| 16 | Soccer | Sports | 1.63× | ||
| 17 | La Liga | Sports | 1.63× | ||
| 18 | Telecinco | Movies & TV | 1.63× | ||
| 19 | El País | News | 1.57× | ||
| 20 | Online newspaper | News | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.97× | |
| Tradition | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.43× | |
| Mindfulness | BALANCE | 0.51× | |
| Design Affinity | PREMIUM | 0.56× |
Olympic sports has an estimated audience of 2,280,213 people in Spain, concentrated in Andalusia and Catalonia.
31.3% of Olympic sports fans are female, 68.7% are male, with an average age of 41.5 years.
Olympic sports fans show strongest brand affinity for El Mundo Deportivo (newspaper) (2.59×), Marca (newspaper) (2.52×), and Soccer (1.63×) over the country average.
Olympic sports fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Olympic sports itself, the audience over-indexes on Marca (newspaper) (2.52×), Soccer (1.63×), La Liga (1.63×), and El Confidencial (1.84×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Olympic sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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