A data profile of the people who buy, follow and care about Cadena SER in Spain — modelled from more than twelve digital signal sources. Cadena SER has an estimated audience of 8,159,207 people in Spain.
The average Cadena SER fan in Spain is 49.6 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana.
Top brand affinities include El Mundo Deportivo (newspaper), MSN, Televisions, with strongest over-indexing on El Mundo Deportivo (newspaper) (2.13× the country average).
Demographically, the Cadena SER audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cadena SER fan in Spain is more female, around 49.6 years old, with strong Community Orientation tendencies and a notable affinity for El Mundo Deportivo (newspaper).
The key figures that characterise the Cadena SER profile in Spain.
56.8% are female, 43.2% are male, average age 49.6.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 49.6 |
| Estimated audience size | 8,159,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 44% |
of the worldwide Cadena SER audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 87.9% |
| United States | 3.3% |
| Colombia | 1.9% |
Where the Cadena SER audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~500K | 1.51× | |
| 02 | Aragon | ~300K | 1.42× | |
| 03 | Galicia | ~500K | 1.18× | |
| 04 | Community of Madrid | ~1.5M | 1.17× | |
| 05 | Castilla-La Mancha | ~400K | 1.13× | |
| 06 | Basque Autonomous Country | ~300K | 1.11× | |
| 07 | La Rioja | ~60K | 1.09× | |
| 08 | Principality of Asturias | ~200K | 1.07× | |
| 09 | Extremadura | ~200K | 1.03× | |
| 10 | Cantabria | ~100K | 0.94× | |
| 11 | Navarre | ~100K | 0.93× | |
| 12 | Comunidad Valenciana | ~800K | 0.90× | |
| 13 | Andalusia | ~1.5M | 0.88× | |
| 14 | Canary Islands | ~400K | 0.86× | |
| 15 | Region of Murcia | ~200K | 0.78× | |
| 16 | Balearic Islands | ~100K | 0.56× | |
| 17 | Catalonia | ~600K | 0.43× |
The strongest cross-interests of the Cadena SER audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 2.65× | ||
| 02 | Jorge Javier Vázquez | Movies & TV | 2.64× | ||
| 03 | El Mundo Deportivo (newspaper) | News | 2.13× | ||
| 04 | Galicia (Spain) | Travel & Leisure | 2.05× | ||
| 05 | Movistar+ | Movies & TV | 1.87× | ||
| 06 | Caixabank | Business & Career | 1.86× | ||
| 07 | Marca (newspaper) | News | 1.83× | ||
| 08 | ABC | Movies & TV | 1.79× | ||
| 09 | Earth | Travel & Leisure | 1.78× | ||
| 10 | Online newspaper | News | 1.77× | ||
| 11 | Mercadona | Shopping | 1.76× | ||
| 12 | Politics | Politics & Society | 1.63× | ||
| 13 | History | Literature | 1.62× | ||
| 14 | Movistar | Technology & Electronics | 1.62× | ||
| 15 | IBEX 35 | Business & Career | 1.58× | ||
| 16 | Current events | Arts & Culture | 1.57× | ||
| 17 | Televisions | Technology & Electronics | 1.53× | ||
| 18 | Público (Spain) | News | 1.53× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Monarchy | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Creativity | OPEN | 1.26× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× |
Cadena SER has an estimated audience of 8,159,207 people in Spain, concentrated in Community of Madrid and Andalusia.
56.8% of Cadena SER fans are female, 43.2% are male, with an average age of 49.6 years.
Cadena SER fans show strongest brand affinity for El Mundo Deportivo (newspaper) (2.13×), MSN (2.65×), and Televisions (1.53×) over the country average.
Cadena SER fans in Spain are most concentrated in Community of Madrid (reach ~1.5M), Andalusia (reach ~1.5M), and Comunidad Valenciana (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cadena SER itself, the audience over-indexes on MSN (2.65×), Televisions (1.53×), Psychology (1.51×), and Mercadona (1.76×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cadena SER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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