Cadena SER Audience in Spain
Cadena SER has an estimated audience of 8,260,355 people in Spain. 56.8% are female, 43.2% are male, average age 49.6. Top regions: Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities: MSN, El Mundo Deportivo (newspaper), Televisions, Psychology, Mercadona.
The average Cadena SER fan in Spain is 49.6 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities include MSN, El Mundo Deportivo (newspaper), Televisions, with strongest over-indexing on MSN (2.65× the country average). Demographically, the Cadena SER audience skews more female with an average age of 49.6, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Cadena SER fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 49.6 |
| Estimated audience size | 8,260,355 |
Audience persona
The typical Cadena SER fan in Spain is more female, around 49.6 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,633,428 | 1.17× |
| Andalusia | 1,430,359 | 0.88× |
| Comunidad Valenciana | 835,317 | 0.9× |
| Catalonia | 639,047 | 0.43× |
| Castile and León | 545,674 | 1.51× |
| Galicia | 456,208 | 1.18× |
| Castilla-La Mancha | 377,850 | 1.13× |
| Canary Islands | 355,181 | 0.86× |
| Basque Autonomous Country | 342,543 | 1.11× |
| Aragon | 310,362 | 1.43× |
| Region of Murcia | 221,233 | 0.78× |
| Principality of Asturias | 207,812 | 1.07× |
| Extremadura | 184,249 | 1.03× |
| Balearic Islands | 129,681 | 0.56× |
| Cantabria | 97,755 | 0.94× |
| Navarre | 96,178 | 0.93× |
| La Rioja | 58,577 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.65× | News |
| El Mundo Deportivo (newspaper) | 2.13× | News |
| Televisions | 1.53× | Technology & Electronics |
| Psychology | 1.51× | Business & Career |
| Mercadona | 1.76× | Shopping |
| Current events | 1.57× | Arts & Culture |
| History | 1.62× | Literature |
| Earth | 1.78× | Travel & Leisure |
| Marca (newspaper) | 1.83× | News |
| Caixabank | 1.86× | Business & Career |
| Monarchy | 1.51× | Politics & Society |
| Movistar+ | 1.87× | Movies & TV |
| Politics | 1.63× | Politics & Society |
| Online newspaper | 1.77× | News |
| IBEX 35 | 1.58× | Business & Career |
| Julio Iglesias | 1.71× | Music & Radio |
| Galicia (Spain) | 2.05× | Travel & Leisure |
| Movistar | 1.62× | Technology & Electronics |
| Público (Spain) | 1.53× | News |
| ABC | 1.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 0.93 |
| Patriotism | CONSERVATISM | 0.92 |
| Pet Ownership | JOY | 0.88 |
| Social Media Usage | JOY | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 88.1% |
| United States | 3.3% |
| Colombia | 1.8% |
See Cadena SER audiences in other countries
More Music & Radio audiences in Spain
- Koffee (3,559,841)
- Cadena COPE (3,061,329)
- Onda Cero (2,817,715)
- RAC 1 (2,625,903)
- Cadena Dial (1,782,480)
Frequently asked questions
How many fans does Cadena SER have in Spain?
Cadena SER has an estimated audience of 8,260,355 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of Cadena SER fans?
56.8% of Cadena SER fans are female, 43.2% are male, with an average age of 49.6 years.
Which brands do Cadena SER fans like most?
Cadena SER fans show strongest brand affinity for MSN (2.65×), El Mundo Deportivo (newspaper) (2.13×), and Televisions (1.53×) over the country average.
Where do Cadena SER fans live in Spain?
Cadena SER fans in Spain are most concentrated in Community of Madrid (reach 1,633,428), Andalusia (reach 1,430,359), and Comunidad Valenciana (reach 835,317). These three regions account for the largest share of the active audience.
What other brands do Cadena SER fans also like?
Beyond Cadena SER itself, the audience over-indexes on El Mundo Deportivo (newspaper) (2.13×), Televisions (1.53×), Psychology (1.51×), and Mercadona (1.76×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Cadena SER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.