A data profile of the people who buy, follow and care about Onda Cero in Spain — modelled from more than twelve digital signal sources. Onda Cero has an estimated audience of 2,686,630 people in Spain.
The average Onda Cero fan in Spain is 48.8 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include BBVA, ABC, Movistar+, with strongest over-indexing on BBVA (1.93× the country average).
Demographically, the Onda Cero audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Onda Cero fan in Spain is more female, around 48.8 years old, with strong Community Orientation tendencies and a notable affinity for BBVA.
The key figures that characterise the Onda Cero profile in Spain.
56.3% are female, 43.7% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 48.8 |
| Estimated audience size | 2,686,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 41% |
of the worldwide Onda Cero audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 90.7% |
| United States | 1.7% |
| Mexico | 0.8% |
Where the Onda Cero audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~50K | 1.43× | |
| 02 | Castile and León | ~200K | 1.35× | |
| 03 | La Rioja | ~20K | 1.34× | |
| 04 | Principality of Asturias | ~90K | 1.33× | |
| 05 | Castilla-La Mancha | ~100K | 1.15× | |
| 06 | Extremadura | ~70K | 1.15× | |
| 07 | Community of Madrid | ~500K | 1.08× | |
| 08 | Region of Murcia | ~100K | 1.04× | |
| 09 | Aragon | ~70K | 1.00× | |
| 10 | Galicia | ~100K | 0.98× | |
| 11 | Comunidad Valenciana | ~300K | 0.96× | |
| 12 | Navarre | ~30K | 0.94× | |
| 13 | Andalusia | ~500K | 0.93× | |
| 14 | Basque Autonomous Country | ~80K | 0.76× | |
| 15 | Canary Islands | ~90K | 0.65× | |
| 16 | Balearic Islands | ~40K | 0.53× | |
| 17 | Catalonia | ~200K | 0.36× |
The strongest cross-interests of the Onda Cero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yo Soy (Perú) | Movies & TV | 12.34× | ||
| 02 | Jamie Lee Curtis | Movies & TV | 8.40× | ||
| 03 | Cadena COPE | Music & Radio | 4.31× | ||
| 04 | ABC | Movies & TV | 3.85× | ||
| 05 | MSN | News | 3.62× | ||
| 06 | Movistar+ | Movies & TV | 3.45× | ||
| 07 | Cadena SER | Music & Radio | 2.72× | ||
| 08 | El Mundo Deportivo (newspaper) | News | 2.44× | ||
| 09 | Caixabank | Business & Career | 2.41× | ||
| 10 | Marca (newspaper) | News | 2.23× | ||
| 11 | Mercadona | Shopping | 2.21× | ||
| 12 | IBEX 35 | Business & Career | 2.04× | ||
| 13 | BBVA | Business & Career | 1.93× | ||
| 14 | History | Literature | 1.87× | ||
| 15 | Current events | Arts & Culture | 1.80× | ||
| 16 | Televisions | Technology & Electronics | 1.76× | ||
| 17 | Iberia (airline) | Travel & Leisure | 1.71× | ||
| 18 | FIFA World Cup | Sports | 1.69× | ||
| 19 | Soccer | Sports | 1.67× | ||
| 20 | Photography | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.72× | |
| Convenience Orientation | PREMIUM | 1.46× | |
| DIY Mentality | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.95× |
Onda Cero has an estimated audience of 2,686,630 people in Spain, concentrated in Andalusia and Community of Madrid.
56.3% of Onda Cero fans are female, 43.7% are male, with an average age of 48.8 years.
Onda Cero fans show strongest brand affinity for BBVA (1.93×), ABC (3.85×), and Movistar+ (3.45×) over the country average.
Onda Cero fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Comunidad Valenciana (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Onda Cero itself, the audience over-indexes on ABC (3.85×), Movistar+ (3.45×), MSN (3.62×), and Yo Soy (Perú) (12.34×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Onda Cero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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