A data profile of the people who buy, follow and care about RAC 1 in Spain — modelled from more than twelve digital signal sources. RAC 1 has an estimated audience of 2,561,314 people in Spain.
The average RAC 1 fan in Spain is 45.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Catalan language, InfoJobs, FC Barcelona, with strongest over-indexing on Catalan language (5.42× the country average).
Demographically, the RAC 1 audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical RAC 1 fan in Spain is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Catalan language.
The key figures that characterise the RAC 1 profile in Spain.
65.4% are female, 34.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 45.5 |
| Estimated audience size | 2,561,314 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 32% |
of the worldwide RAC 1 audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 92.1% |
| United Kingdom | 2.3% |
| United States | 0.7% |
Where the RAC 1 audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 13.00× | |
| 02 | Balearic Islands | ~40K | 0.61× | |
| 03 | Aragon | ~40K | 0.60× | |
| 04 | La Rioja | ~8K | 0.48× | |
| 05 | Comunidad Valenciana | ~100K | 0.44× | |
| 06 | Community of Madrid | ~200K | 0.41× | |
| 07 | Cantabria | ~10K | 0.37× | |
| 08 | Navarre | ~10K | 0.36× | |
| 09 | Principality of Asturias | ~20K | 0.33× | |
| 10 | Extremadura | ~20K | 0.33× | |
| 11 | Region of Murcia | ~20K | 0.27× | |
| 12 | Basque Autonomous Country | ~30K | 0.26× | |
| 13 | Andalusia | ~100K | 0.25× | |
| 14 | Castilla-La Mancha | ~30K | 0.25× | |
| 15 | Castile and León | ~30K | 0.23× | |
| 16 | Galicia | ~30K | 0.22× | |
| 17 | Canary Islands | ~30K | 0.20× |
The strongest cross-interests of the RAC 1 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Països Catalans | Travel & Leisure | 8.52× | ||
| 02 | Independence | Politics & Society | 6.00× | ||
| 03 | Catalan language | Politics & Society | 5.42× | ||
| 04 | Costa Brava | Travel & Leisure | 4.98× | ||
| 05 | InfoJobs | Business & Career | 4.37× | ||
| 06 | Coches.net | Cars & Mobility | 2.14× | ||
| 07 | Stradivarius | Shopping | 2.05× | ||
| 08 | FC Barcelona | Sports | 1.89× | ||
| 09 | Antena 3 (Spain) | Movies & TV | 1.88× | ||
| 10 | Telecinco | Movies & TV | 1.86× | ||
| 11 | Madrid | Travel & Leisure | 1.79× | ||
| 12 | Culture | Literature | 1.78× | ||
| 13 | Spain | Travel & Leisure | 1.72× | ||
| 14 | Barcelona | Travel & Leisure | 1.71× | ||
| 15 | Leisure | Travel & Leisure | 1.60× | ||
| 16 | La Liga | Sports | 1.58× | ||
| 17 | Home and garden | Home & Garden | 1.55× | ||
| 18 | Plaza de España | Music & Radio | 1.54× | ||
| 19 | Real Madrid C.F. | Sports | 1.52× | ||
| 20 | Gastronomy | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Travelling | THRILL | 1.55× | |
| Indulgence | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Extroversion | THRILL | 1.01× |
RAC 1 has an estimated audience of 2,561,314 people in Spain, concentrated in Catalonia and Community of Madrid.
65.4% of RAC 1 fans are female, 34.6% are male, with an average age of 45.5 years.
RAC 1 fans show strongest brand affinity for Catalan language (5.42×), InfoJobs (4.37×), and FC Barcelona (1.89×) over the country average.
RAC 1 fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~200K), and Comunidad Valenciana (reach ~100K). These three regions account for the largest share of the active audience.
Beyond RAC 1 itself, the audience over-indexes on InfoJobs (4.37×), FC Barcelona (1.89×), Real Madrid C.F. (1.52×), and Països Catalans (8.52×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for RAC 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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