A data profile of the people who buy, follow and care about Independence in Spain — modelled from more than twelve digital signal sources. Independence has an estimated audience of 2,151,504 people in Spain.
Independence has an estimated audience of 2,151,504 people in Spain. 64.3% are female, 35.7% are male, average age 44.9. Top brand affinities: RAC 1, Sabadell, Sustainable energy, Coches.net, Voting.
Top brand affinities include RAC 1, Sabadell, Sustainable energy, with strongest over-indexing on RAC 1 (6× the country average).
Demographically, the Independence audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Independence fan in Spain is more female, around 44.9 years old, with strong Sustainability tendencies and a notable affinity for RAC 1.
The key figures that characterise the Independence profile in Spain.
64.3% are female, 35.7% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.9 |
| Estimated audience size | 2,151,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 30% |
of the worldwide Independence audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 13.5% |
| Spain | 5.2% |
The strongest cross-interests of the Independence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seychelles | Travel & Leisure | 9.16× | ||
| 02 | Girl power | Politics & Society | 7.12× | ||
| 03 | Voting | Politics & Society | 6.77× | ||
| 04 | RAC 1 | Music & Radio | 6.00× | ||
| 05 | Sustainable energy | Home & Garden | 3.58× | ||
| 06 | Crime fiction | Literature | 3.44× | ||
| 07 | Political science | Business & Career | 3.15× | ||
| 08 | First class travel | Travel & Leisure | 2.34× | ||
| 09 | Breaking news | Movies & TV | 2.17× | ||
| 10 | Renewable energy | Business & Career | 2.14× | ||
| 11 | Coches.net | Cars & Mobility | 2.03× | ||
| 12 | Sabadell | Business & Career | 2.00× | ||
| 13 | Hipercor | Shopping | 1.96× | ||
| 14 | Radio | Technology & Electronics | 1.94× | ||
| 15 | Innovation | Business & Career | 1.83× | ||
| 16 | Religion | Business & Career | 1.67× | ||
| 17 | Flower | Home & Garden | 1.66× | ||
| 18 | Politics | Politics & Society | 1.59× | ||
| 19 | Vueling | Travel & Leisure | 1.59× | ||
| 20 | La Caixa | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.64× | |
| Community Orientation | OPEN | 1.61× | |
| Individualism | JOY | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.81× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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