A data profile of the people who buy, follow and care about Sustainable energy in Spain — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 3,240,770 people in Spain.
The average Sustainable energy fan in Spain is 46.4 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Solar power, Efficient energy use, Renewable energy, with strongest over-indexing on Solar power (26.72× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sustainable energy fan in Spain is balanced, around 46.4 years old, with strong Community Orientation tendencies and a notable affinity for Solar power.
The key figures that characterise the Sustainable energy profile in Spain.
48.1% are female, 51.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 46.4 |
| Estimated audience size | 3,240,770 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Sustainable energy audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~50K | 1.15× | |
| 02 | Navarre | ~50K | 1.14× | |
| 03 | Extremadura | ~80K | 1.10× | |
| 04 | Castilla-La Mancha | ~100K | 1.05× | |
| 05 | Principality of Asturias | ~80K | 1.05× | |
| 06 | Region of Murcia | ~100K | 1.02× | |
| 07 | Aragon | ~90K | 1.02× | |
| 08 | Balearic Islands | ~90K | 0.99× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Canary Islands | ~200K | 0.96× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~100K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.92× | |
| 14 | Andalusia | ~600K | 0.91× | |
| 15 | Catalonia | ~500K | 0.86× | |
| 16 | Community of Madrid | ~500K | 0.85× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 26.72× | ||
| 02 | Photovoltaics | Home & Garden | 26.62× | ||
| 03 | Solar panel | Home & Garden | 23.49× | ||
| 04 | Efficient energy use | Technology & Electronics | 22.60× | ||
| 05 | Electric power industry | Business & Career | 21.17× | ||
| 06 | Renewable energy | Business & Career | 18.03× | ||
| 07 | Hydroelectricity | Home & Garden | 15.54× | ||
| 08 | Energy conservation | Home & Garden | 14.27× | ||
| 09 | Iberdrola | Home & Garden | 12.40× | ||
| 10 | Electricity generation | Home & Garden | 11.41× | ||
| 11 | Wind turbine | Home & Garden | 9.28× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 9.18× | ||
| 13 | Emerging technologies | Technology & Electronics | 7.27× | ||
| 14 | Donation | Business & Career | 6.80× | ||
| 15 | Solar energy | Home & Garden | 6.43× | ||
| 16 | Saving | Business & Career | 5.85× | ||
| 17 | IBEX 35 | Business & Career | 4.79× | ||
| 18 | Bankinter | Business & Career | 4.63× | ||
| 19 | Caixabank | Business & Career | 4.57× | ||
| 20 | BBVA | Business & Career | 4.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.48× | |
| Quality Awareness | PREMIUM | 2.54× | |
| Need for Security | CONSERVATISM | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.56× | |
| Pet Ownership | JOY | 0.81× | |
| Individualism | JOY | 0.82× |
Sustainable energy has an estimated audience of 3,240,770 people in Spain, concentrated in Andalusia and Catalonia.
48.1% of Sustainable energy fans are female, 51.9% are male, with an average age of 46.4 years.
Sustainable energy fans show strongest brand affinity for Solar power (26.72×), Efficient energy use (22.6×), and Renewable energy (18.03×) over the country average.
Sustainable energy fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Efficient energy use (22.6×), Renewable energy (18.03×), Solar panel (23.49×), and Photovoltaics (26.62×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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