Rascasse Audience Intelligence

Solar panel Audience in Spain

A data profile of the people who buy, follow and care about Solar panel in Spain — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 2,150,659 people in Spain.

The average Solar panel fan in Spain is 46.1 years old, more male, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Community of Madrid, Catalonia.

Top brand affinities include Photovoltaic system, Solar cell, Photovoltaics, with strongest over-indexing on Photovoltaic system (37.87× the country average).

Demographically, the Solar panel audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Solar panel fan in Spain is more male, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for Photovoltaic system.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar panel profile in Spain.

Audience size
2.2M
in Spain
Gender
41.5%
58.5% male
Age
46.1
average years
Country rank
#1867
Topic in Spain
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar panel fans

41.5% are female, 58.5% are male, average age 46.1.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Solar panel audience in Spain
MetricValue
Female41.5%
Male58.5%
Average age46.1
Estimated audience size2,150,659
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Solar panel audience in Spain
Age bracketShare%
16-1912%
20-2910%
30-3914%
40-4923%
50+41%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Solar panel audience comes from Spain.

Worldwide audience distribution share by country for Solar panel
CountryShare
United States22.7%
Germany6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar panel audience in Spain is strongest.

Fig. 05

Top regions by affinity

Solar panel fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~400K1.64×
02Region of Murcia~100K1.43×
03Community of Madrid~500K1.35×
04Balearic Islands~80K1.31×
05Canary Islands~100K1.28×
06Andalusia~500K1.18×
07Catalonia~500K1.18×
08La Rioja~10K0.99×
09Navarre~30K0.96×
10Extremadura~40K0.95×
11Cantabria~30K0.94×
12Aragon~50K0.91×
13Principality of Asturias~50K0.90×
14Castilla-La Mancha~80K0.86×
15Basque Autonomous Country~70K0.86×
16Galicia~80K0.84×
17Castile and León~80K0.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar panel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar panel audience
#·InterestCategoryAffinity×
01Photovoltaic power stationHome & Garden45.93×
02Photovoltaic effectHome & Garden42.56×
03Solar inverterHome & Garden38.30×
04Photovoltaic systemHome & Garden37.87×
05Solar cellHome & Garden31.67×
06Solar thermal energyHome & Garden30.61×
07Electric power distributionHome & Garden28.84×
08WastewaterHome & Garden25.84×
09Solar thermal collectorHome & Garden24.86×
10Head teacherKids & Family20.00×
11PhotovoltaicsHome & Garden16.95×
12Electric power transmissionHome & Garden16.81×
13Gas NaturalCars & Mobility15.77×
14BoilerHome & Garden14.52×
15Energy conservationHome & Garden12.17×
16Electricity generationHome & Garden12.10×
17Efficient energy useTechnology & Electronics10.78×
18Single-family detached homeHome & Garden8.99×
19Renewable energyBusiness & Career4.65×
20IberdrolaHome & Garden4.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar panel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Solar panel audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.51×
DIY MentalityTHRILL2.47×
Career OrientationPOWER2.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Solar panel audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.83×
TraditionCONSERVATISM0.88×
MindfulnessBALANCE0.94×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Solar panel have in Spain?

Solar panel has an estimated audience of 2,150,659 people in Spain, concentrated in Andalusia and Community of Madrid.

02

What is the gender split and age of Solar panel fans?

41.5% of Solar panel fans are female, 58.5% are male, with an average age of 46.1 years.

03

Which brands do Solar panel fans like most?

Solar panel fans show strongest brand affinity for Photovoltaic system (37.87×), Solar cell (31.67×), and Photovoltaics (16.95×) over the country average.

04

Where do Solar panel fans live in Spain?

Solar panel fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Solar panel fans also like?

Beyond Solar panel itself, the audience over-indexes on Solar cell (31.67×), Photovoltaics (16.95×), Electric power distribution (28.84×), and Solar inverter (38.3×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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