Solar panel Audience in United States

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Solar panel has an estimated audience of 16,532,607 people in United States. 49.3% are female, 50.7% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Solar inverter, Tesla Supercharger, Solar cell, Renewable energy, Fox News Channel.

The average Solar panel fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Solar inverter, Tesla Supercharger, Solar cell, with strongest over-indexing on Solar inverter (17.15× the country average). Demographically, the Solar panel audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Solar panel fans

Demographic split for Solar panel audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.6
Estimated audience size16,532,607

Audience persona

The typical Solar panel fan in United States is balanced, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Solar inverter.

Top regions in United States

Top regions ranked by reach for Solar panel in United States
RegionReachAffinity
California2,171,8661.19×
Texas1,508,2461.06×
New York1,278,8891.38×
Florida1,184,6791.06×
Georgia554,3681.09×
Ohio536,3131.05×
Pennsylvania516,1880.93×
Illinois507,1820.92×
Virginia502,9681.25×
North Carolina498,9301×
Michigan426,0120.99×
Arizona345,8381.02×
New Jersey339,3220.81×
Washington338,9421.02×
Tennessee319,6100.96×
Indiana301,1981×
Massachusetts276,5870.85×
Missouri266,5871×
Maryland256,3650.9×
South Carolina252,4931.02×
Oregon238,1571.26×
Colorado228,3050.88×
Alabama223,6580.97×
Louisiana220,1221.03×
Wisconsin212,7860.86×
Kentucky208,7011.01×
Minnesota203,1900.86×
Oklahoma196,9141.07×
Connecticut160,5940.97×
Arkansas153,3381.13×
Mississippi152,3791.12×
Nevada149,1180.93×
Utah136,7300.92×
Iowa126,8410.93×
Kansas119,6490.92×
New Mexico97,0391.17×
Maine95,4491.61×
West Virginia94,2751.22×
Idaho76,3580.92×
Washington, District of Columbia66,4201.34×
Nebraska62,4770.75×
Hawaii61,7060.87×
New Hampshire58,0510.89×
Montana47,5801.04×
Rhode Island40,3670.77×
Delaware33,9960.75×
South Dakota28,6100.75×
Vermont27,8200.96×
Alaska27,6490.78×
North Dakota26,6540.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Solar panel audience
BrandAffinityCategory
Solar inverter17.15×Home & Garden
Tesla Supercharger5.68×Cars & Mobility
Solar cell8.86×Home & Garden
Renewable energy4.34×Business & Career
Fox News Channel2×Movies & TV
Photovoltaic system8.07×Home & Garden
Photovoltaics6.08×Home & Garden
Building insulation9.75×Home & Garden
Electricity2.32×Home & Garden
Solar energy2.97×Home & Garden
Breaking news1.85×Movies & TV
Solar power3.84×Home & Garden
Solar thermal energy12×Home & Garden
AutoZone1.95×Cars & Mobility
Battery (electricity)3.46×Home & Garden
Survivalism4.51×Politics & Society
Solar thermal collector6.37×Home & Garden
Wealth1.8×Business & Career
Power outage5.08×Home & Garden
Tesla Powerwall11.59×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Solar panel audience
TraitClusterScore
Quality AwarenessPREMIUM1.55
SustainabilityBALANCE1.54
Need for SecurityCONSERVATISM1.42
PatriotismCONSERVATISM1.2
IndividualismJOY1.17
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Solar panel
CountryShare
United States22.7%
Germany6.1%
United Kingdom5.7%

See Solar panel audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Solar panel have in United States?

Solar panel has an estimated audience of 16,532,607 people in United States, concentrated in California and Texas.

What is the gender split and age of Solar panel fans?

49.3% of Solar panel fans are female, 50.7% are male, with an average age of 36.6 years.

Which brands do Solar panel fans like most?

Solar panel fans show strongest brand affinity for Solar inverter (17.15×), Tesla Supercharger (5.68×), and Solar cell (8.86×) over the country average.

Where do Solar panel fans live in United States?

Solar panel fans in United States are most concentrated in California (reach 2,171,866), Texas (reach 1,508,246), and New York (reach 1,278,889). These three regions account for the largest share of the active audience.

What other brands do Solar panel fans also like?

Beyond Solar panel itself, the audience over-indexes on Tesla Supercharger (5.68×), Solar cell (8.86×), Renewable energy (4.34×), and Fox News Channel (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.