Rascasse Audience Intelligence

Solar panel Audience in United States

A data profile of the people who buy, follow and care about Solar panel in United States — modelled from more than twelve digital signal sources. Solar panel has an estimated audience of 16,532,607 people in United States.

#1421among Topic in United States#160in Home & Garden

The average Solar panel fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Solar inverter, Tesla Supercharger, Solar cell, with strongest over-indexing on Solar inverter (17.15× the country average).

Demographically, the Solar panel audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Solar panel fan in United States is balanced, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Solar inverter.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar panel profile in United States.

Audience size
16.5M
in United States
Gender
49.3%♀
50.7% male
Age
36.6
average years
Country rank
#2083
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar panel fans

49.3% are female, 50.7% are male, average age 36.6.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Solar panel audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.6
Estimated audience size16,532,607
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Solar panel audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3915%
40-4915%
50+20%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Solar panel audience comes from United States.

Worldwide audience distribution share by country for Solar panel
CountryShare
United States22.7%
Germany6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar panel audience in United States is strongest.

Fig. 05

Top regions by affinity

Solar panel fans by region: top regions in United States
#RegionReachAffinity×
01Maine~90K1.48×
02California~2M1.20×
03West Virginia~90K1.20×
04Virginia~500K1.18×
05New Mexico~100K1.18×
06Ohio~600K1.17×
07New York~1M1.16×
08Mississippi~200K1.13×
09Washington, District of Columbia~60K1.13×
10Oregon~200K1.12×
11Montana~50K1.12×
12Georgia~600K1.10×
13Texas~1.5M1.07×
14Kentucky~200K1.07×
15Arkansas~100K1.07×
16North Carolina~500K1.05×
17Arizona~400K1.05×
18Indiana~300K1.04×
19Vermont~30K1.02×
20Oklahoma~200K1.00×
21Kansas~100K1.00×
22Alabama~200K0.99×
23Missouri~300K0.98×
24South Carolina~200K0.98×
25Louisiana~200K0.98×
26Alaska~30K0.98×
27Tennessee~300K0.97×
28Idaho~80K0.97×
29Hawaii~70K0.97×
30Pennsylvania~500K0.96×
31Washington~300K0.95×
32Michigan~400K0.94×
33Iowa~100K0.94×
34New Hampshire~60K0.94×
35Florida~1M0.93×
36Illinois~500K0.93×
37Connecticut~200K0.93×
38Utah~100K0.93×
39Maryland~300K0.91×
40Colorado~200K0.91×
41South Dakota~30K0.91×
42North Dakota~30K0.90×
43Minnesota~200K0.89×
44Nevada~100K0.89×
45Wisconsin~200K0.88×
46New Jersey~400K0.85×
47Nebraska~70K0.85×
48Massachusetts~300K0.83×
49Delaware~40K0.82×
50Rhode Island~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Solar panel, United States
0.78×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar panel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar panel audience
#·InterestCategoryAffinity×
01Solar inverterHome & Garden17.15×
02Solar thermal energyHome & Garden12.00×
03Building insulationHome & Garden9.75×
04Solar cellHome & Garden8.86×
05Photovoltaic systemHome & Garden8.07×
06Solar thermal collectorHome & Garden6.37×
07PhotovoltaicsHome & Garden6.08×
08Tesla SuperchargerCars & Mobility5.68×
09SurvivalismPolitics & Society4.51×
10Renewable energyBusiness & Career4.34×
11Solar powerHome & Garden3.84×
12Battery (electricity)Home & Garden3.46×
13Solar energyHome & Garden2.97×
14Mitch McConnellPolitics & Society2.53×
15ElectricityHome & Garden2.32×
16Melania TrumpPolitics & Society2.12×
17AutoZoneCars & Mobility1.95×
18Breaking newsMovies & TV1.85×
19Donald TrumpPolitics & Society1.81×
20WealthBusiness & Career1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar panel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar panel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Need for SecurityCONSERVATISM1.63×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar panel audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
ExtroversionTHRILL0.80×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar panel have in United States?

Solar panel has an estimated audience of 16,532,607 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Solar panel fans?

49.3% of Solar panel fans are female, 50.7% are male, with an average age of 36.6 years.

03

Which brands do Solar panel fans like most?

Solar panel fans show strongest brand affinity for Solar inverter (17.15×), Tesla Supercharger (5.68×), and Solar cell (8.86×) over the country average.

04

Where do Solar panel fans live in United States?

Solar panel fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Solar panel fans also like?

Beyond Solar panel itself, the audience over-indexes on Tesla Supercharger (5.68×), Solar cell (8.86×), Mitch McConnell (2.53×), and Renewable energy (4.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Solar panel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar panel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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