Rascasse Audience Intelligence

Solar power Audience in United States

A data profile of the people who buy, follow and care about Solar power in United States — modelled from more than twelve digital signal sources. Solar power has an estimated audience of 17,004,329 people in United States.

#1375among Topic in United States#156in Home & Garden

The average Solar power fan in United States is 36.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Photovoltaics, Solar panel, Uninterruptible power supply, with strongest over-indexing on Photovoltaics (11.81× the country average).

Demographically, the Solar power audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Solar power fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Solar power profile in United States.

Audience size
17M
in United States
Gender
48.6%♀
51.4% male
Age
36.9
average years
Country rank
#2010
Topic in United States
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Solar power fans

48.6% are female, 51.4% are male, average age 36.9.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Solar power audience in United States
MetricValue
Female48.6%
Male51.4%
Average age36.9
Estimated audience size17,004,329
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Solar power audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3915%
40-4915%
50+21%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Solar power audience comes from United States.

Worldwide audience distribution share by country for Solar power
CountryShare
United States23.2%
Germany9.2%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Solar power audience in United States is strongest.

Fig. 05

Top regions by affinity

Solar power fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.53×
02Wyoming~50K2.05×
03Maine~80K1.29×
04Arizona~400K1.25×
05Montana~60K1.22×
06North Carolina~600K1.13×
07Idaho~90K1.11×
08Rhode Island~60K1.10×
09Alaska~40K1.10×
10New Mexico~90K1.08×
11Washington~400K1.06×
12Oregon~200K1.05×
13South Dakota~40K1.05×
14Georgia~500K1.04×
15Virginia~400K1.04×
16Alabama~200K1.04×
17West Virginia~80K1.03×
18North Dakota~40K1.02×
19Colorado~300K1.01×
20Nevada~200K1.01×
21Iowa~100K1.00×
22New Hampshire~70K1.00×
23California~2M0.99×
24Kansas~100K0.99×
25Mississippi~100K0.98×
26Kentucky~200K0.97×
27Utah~100K0.97×
28South Carolina~200K0.96×
29Nebraska~80K0.96×
30Missouri~300K0.92×
31Wisconsin~200K0.92×
32Hawaii~70K0.92×
33Michigan~400K0.91×
34Indiana~300K0.91×
35Texas~1.5M0.90×
36Tennessee~300K0.90×
37Arkansas~100K0.90×
38Pennsylvania~500K0.89×
39Minnesota~200K0.89×
40Louisiana~200K0.89×
41Oklahoma~200K0.89×
42Delaware~40K0.88×
43Illinois~500K0.87×
44Connecticut~100K0.86×
45Massachusetts~300K0.83×
46Maryland~200K0.83×
47New York~700K0.79×
48Ohio~400K0.77×
49Florida~800K0.74×
50New Jersey~300K0.73×
Fig. 06

Affinity by region

Affinity by region — Solar power, United States
0.73×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Solar power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Solar power audience
#·InterestCategoryAffinity×
01Uninterruptible power supplyHome & Garden15.51×
02PhotovoltaicsHome & Garden11.81×
03Photovoltaic systemHome & Garden11.28×
04Tax creditBusiness & Career10.01×
05Alternative energyHome & Garden9.18×
06Solar panelHome & Garden8.21×
07Electrical gridHome & Garden6.40×
08Duke EnergyHome & Garden5.91×
09Solar cellHome & Garden5.74×
10Sustainable energyHome & Garden5.09×
11Renewable energyBusiness & Career4.82×
12Solar energyHome & Garden4.23×
13Tesla SuperchargerCars & Mobility3.98×
14Lindsey GrahamPolitics & Society3.17×
15Home insuranceBusiness & Career3.10×
16DrillHome & Garden2.76×
17Mitch McConnellPolitics & Society2.41×
18ElectricityHome & Garden2.41×
19MenardsHome & Garden2.27×
20AutoZoneCars & Mobility2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Solar power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Solar power audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.75×
Need for SecurityCONSERVATISM1.36×
DIY MentalityTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Solar power audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.62×
Luxury OrientationPREMIUM0.71×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Solar power have in United States?

Solar power has an estimated audience of 17,004,329 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Solar power fans?

48.6% of Solar power fans are female, 51.4% are male, with an average age of 36.9 years.

03

Which brands do Solar power fans like most?

Solar power fans show strongest brand affinity for Photovoltaics (11.81×), Solar panel (8.21×), and Uninterruptible power supply (15.51×) over the country average.

04

Where do Solar power fans live in United States?

Solar power fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Solar power fans also like?

Beyond Solar power itself, the audience over-indexes on Solar panel (8.21×), Uninterruptible power supply (15.51×), Photovoltaic system (11.28×), and Lindsey Graham (3.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Solar power audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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