Solar power Audience in United States

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Solar power has an estimated audience of 17,004,329 people in United States. 48.6% are female, 51.4% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Photovoltaics, Solar panel, Uninterruptible power supply, Photovoltaic system, Renewable energy.

The average Solar power fan in United States is 36.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Photovoltaics, Solar panel, Uninterruptible power supply, with strongest over-indexing on Photovoltaics (11.81× the country average). Demographically, the Solar power audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Solar power fans

Demographic split for Solar power audience in United States
MetricValue
Female48.6%
Male51.4%
Average age36.9
Estimated audience size17,004,329

Audience persona

The typical Solar power fan in United States is balanced, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Photovoltaics.

Top regions in United States

Top regions ranked by reach for Solar power in United States
RegionReachAffinity
California1,918,9191.03×
Texas1,187,7060.81×
Florida866,3850.75×
New York692,4660.73×
Arizona511,8481.47×
Illinois458,4510.81×
Georgia453,5320.87×
Pennsylvania422,3330.74×
North Carolina400,0850.78×
Washington393,2061.15×
Ohio392,9800.75×
Michigan383,2330.86×
Virginia342,1190.83×
Colorado300,4611.12×
Tennessee280,0520.82×
New Jersey264,7950.61×
Indiana257,2510.83×
Alabama252,9571.06×
Massachusetts239,9840.72×
Missouri223,1230.81×
Wisconsin213,7680.84×
Oregon213,6861.1×
Maryland202,7110.69×
South Carolina201,8770.79×
Minnesota200,6920.82×
Nevada186,4861.13×
Louisiana178,3360.81×
Kentucky164,8630.77×
Oklahoma164,4060.87×
Washington, District of Columbia162,7663.18×
Utah147,7970.97×
Iowa132,2330.94×
Mississippi121,1810.86×
Connecticut119,5010.7×
Arkansas117,7310.84×
Kansas111,9770.84×
Idaho106,0351.24×
New Mexico94,9301.11×
Maine86,9931.43×
West Virginia78,8491×
Nebraska76,3430.9×
Wyoming71,3592.83×
Montana67,7361.44×
New Hampshire61,7200.92×
Rhode Island60,3831.12×
Hawaii56,5150.77×
Alaska43,7691.2×
South Dakota39,3531×
North Dakota32,9610.94×
Delaware27,3880.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Solar power audience
BrandAffinityCategory
Photovoltaics11.81×Home & Garden
Solar panel8.21×Home & Garden
Uninterruptible power supply15.51×Home & Garden
Photovoltaic system11.28×Home & Garden
Renewable energy4.82×Business & Career
Solar energy4.23×Home & Garden
Sustainable energy5.09×Home & Garden
Alternative energy9.18×Home & Garden
Tax credit10.01×Business & Career
Duke Energy5.91×Home & Garden
Tesla Supercharger3.98×Cars & Mobility
Electricity2.41×Home & Garden
AutoZone2.14×Cars & Mobility
Electrical grid6.4×Home & Garden
Solar cell5.74×Home & Garden
Home insurance3.1×Business & Career
Drill2.76×Home & Garden
Menards2.27×Home & Garden
Efficient energy use3.74×Technology & Electronics
Rooftop photovoltaic power station15.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Solar power audience
TraitClusterScore
SustainabilityBALANCE1.66
Quality AwarenessPREMIUM1.4
Convenience OrientationPREMIUM1.23
Need for SecurityCONSERVATISM1.2
TravellingTHRILL1.19
IndividualismJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Solar power
CountryShare
United States23.2%
Germany9.2%
United Kingdom5.4%

See Solar power audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Solar power have in United States?

Solar power has an estimated audience of 17,004,329 people in United States, concentrated in California and Texas.

What is the gender split and age of Solar power fans?

48.6% of Solar power fans are female, 51.4% are male, with an average age of 36.9 years.

Which brands do Solar power fans like most?

Solar power fans show strongest brand affinity for Photovoltaics (11.81×), Solar panel (8.21×), and Uninterruptible power supply (15.51×) over the country average.

Where do Solar power fans live in United States?

Solar power fans in United States are most concentrated in California (reach 1,918,919), Texas (reach 1,187,706), and Florida (reach 866,385). These three regions account for the largest share of the active audience.

What other brands do Solar power fans also like?

Beyond Solar power itself, the audience over-indexes on Solar panel (8.21×), Uninterruptible power supply (15.51×), Photovoltaic system (11.28×), and Renewable energy (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.