A data profile of the people who buy, follow and care about Solar power in Italy — modelled from more than twelve digital signal sources. Solar power has an estimated audience of 3,521,744 people in Italy.
The average Solar power fan in Italy is 45.4 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Efficient energy use, Photovoltaics, Sustainable energy, with strongest over-indexing on Efficient energy use (15.95× the country average).
Demographically, the Solar power audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Solar power fan in Italy is more male, around 45.4 years old, with strong Sustainability tendencies and a notable affinity for Efficient energy use.
The key figures that characterise the Solar power profile in Italy.
38.8% are female, 61.2% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 45.4 |
| Estimated audience size | 3,521,744 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 20% | |
| 50+ | 40% |
of the worldwide Solar power audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.2% |
| United Kingdom | 5.4% |
Where the Solar power audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.30× | |
| 02 | Molise | ~20K | 1.13× | |
| 03 | Lombardy | ~600K | 1.04× | |
| 04 | Emilia-Romagna | ~300K | 1.03× | |
| 05 | Basilicata | ~30K | 1.03× | |
| 06 | Veneto | ~300K | 1.02× | |
| 07 | Friuli-Venezia Giulia | ~70K | 1.01× | |
| 08 | Aosta Valley | ~9K | 1.00× | |
| 09 | Sardinia | ~100K | 0.99× | |
| 10 | Umbria | ~60K | 0.99× | |
| 11 | Campania | ~400K | 0.98× | |
| 12 | Abruzzo | ~80K | 0.98× | |
| 13 | Lazio | ~400K | 0.96× | |
| 14 | Calabria | ~100K | 0.96× | |
| 15 | Marche | ~80K | 0.96× | |
| 16 | Trentino-Alto Adige/Südtirol | ~60K | 0.96× | |
| 17 | Puglia | ~200K | 0.95× | |
| 18 | Liguria | ~90K | 0.94× | |
| 19 | Piedmont | ~200K | 0.93× | |
| 20 | Tuscany | ~200K | 0.92× |
The strongest cross-interests of the Solar power audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 18.88× | ||
| 02 | Solar cell | Home & Garden | 18.22× | ||
| 03 | Alternative energy | Home & Garden | 16.83× | ||
| 04 | Photovoltaic system | Home & Garden | 16.19× | ||
| 05 | Efficient energy use | Technology & Electronics | 15.95× | ||
| 06 | Battery electric vehicle | Cars & Mobility | 11.82× | ||
| 07 | Sustainable energy | Home & Garden | 11.76× | ||
| 08 | Building insulation | Home & Garden | 10.41× | ||
| 09 | Commuting | Cars & Mobility | 9.43× | ||
| 10 | Solar panel | Home & Garden | 9.11× | ||
| 11 | Solar thermal collector | Home & Garden | 8.98× | ||
| 12 | Renewable energy | Business & Career | 8.56× | ||
| 13 | Hybrid electric vehicle | Cars & Mobility | 7.73× | ||
| 14 | Heat pump | Home & Garden | 7.01× | ||
| 15 | Plug-in hybrid | Cars & Mobility | 6.85× | ||
| 16 | Energy conservation | Home & Garden | 6.53× | ||
| 17 | Cottage | Travel & Leisure | 5.24× | ||
| 18 | Solar energy | Home & Garden | 5.11× | ||
| 19 | Telepass | Business & Career | 3.70× | ||
| 20 | Eni Plenitude | Home & Garden | 3.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.72× | |
| Need for Security | CONSERVATISM | 1.37× | |
| DIY Mentality | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.41× | |
| Mindfulness | BALANCE | 0.60× | |
| Indulgence | JOY | 0.61× |
Solar power has an estimated audience of 3,521,744 people in Italy, concentrated in Lombardy and Lazio.
38.8% of Solar power fans are female, 61.2% are male, with an average age of 45.4 years.
Solar power fans show strongest brand affinity for Efficient energy use (15.95×), Photovoltaics (18.88×), and Sustainable energy (11.76×) over the country average.
Solar power fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Sicilia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Solar power itself, the audience over-indexes on Photovoltaics (18.88×), Sustainable energy (11.76×), Renewable energy (8.56×), and Photovoltaic system (16.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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