A data profile of the people who buy, follow and care about Solar power in Spain — modelled from more than twelve digital signal sources. Solar power has an estimated audience of 2,413,339 people in Spain.
The average Solar power fan in Spain is 48.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Solar panel, Efficient energy use, Photovoltaics, with strongest over-indexing on Solar panel (38.89× the country average).
Demographically, the Solar power audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Solar power fan in Spain is more male, around 48.0 years old, with strong Sustainability tendencies and a notable affinity for Solar panel.
The key figures that characterise the Solar power profile in Spain.
40.9% are female, 59.1% are male, average age 48.0.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 48.0 |
| Estimated audience size | 2,413,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 46% |
of the worldwide Solar power audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.2% |
| Germany | 9.2% |
| United Kingdom | 5.4% |
Where the Solar power audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.16× | |
| 02 | La Rioja | ~20K | 1.16× | |
| 03 | Cantabria | ~30K | 1.02× | |
| 04 | Navarre | ~30K | 1.01× | |
| 05 | Community of Madrid | ~400K | 0.99× | |
| 06 | Comunidad Valenciana | ~300K | 0.99× | |
| 07 | Extremadura | ~50K | 0.99× | |
| 08 | Aragon | ~60K | 0.97× | |
| 09 | Principality of Asturias | ~60K | 0.97× | |
| 10 | Castilla-La Mancha | ~90K | 0.96× | |
| 11 | Balearic Islands | ~70K | 0.96× | |
| 12 | Galicia | ~100K | 0.95× | |
| 13 | Castile and León | ~100K | 0.95× | |
| 14 | Canary Islands | ~100K | 0.93× | |
| 15 | Basque Autonomous Country | ~80K | 0.93× | |
| 16 | Andalusia | ~400K | 0.92× | |
| 17 | Catalonia | ~400K | 0.90× |
The strongest cross-interests of the Solar power audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar panel | Home & Garden | 38.89× | ||
| 02 | Renault Twizy | Cars & Mobility | 37.86× | ||
| 03 | Photovoltaic effect | Home & Garden | 33.92× | ||
| 04 | Photovoltaic system | Home & Garden | 29.01× | ||
| 05 | Solar cell | Home & Garden | 26.00× | ||
| 06 | Electric power distribution | Home & Garden | 25.12× | ||
| 07 | Photovoltaics | Home & Garden | 24.18× | ||
| 08 | Solar inverter | Home & Garden | 24.02× | ||
| 09 | Efficient energy use | Technology & Electronics | 20.63× | ||
| 10 | Wind power | Home & Garden | 19.84× | ||
| 11 | Alternative energy | Home & Garden | 19.23× | ||
| 12 | Electrical network | Technology & Electronics | 13.67× | ||
| 13 | Sustainable energy | Home & Garden | 13.59× | ||
| 14 | Octopus Energy | Home & Garden | 13.59× | ||
| 15 | Iberdrola | Home & Garden | 11.37× | ||
| 16 | Node.js | Technology & Electronics | 9.94× | ||
| 17 | Renewable energy | Business & Career | 9.15× | ||
| 18 | GitHub | Internet & Social Media | 7.05× | ||
| 19 | Solar energy | Home & Garden | 5.31× | ||
| 20 | Road | Travel & Leisure | 5.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.95× | |
| Need for Security | CONSERVATISM | 2.10× | |
| Convenience Orientation | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.87× | |
| Early Adopter Mentality | POWER | 0.92× |
Solar power has an estimated audience of 2,413,339 people in Spain, concentrated in Andalusia and Community of Madrid.
40.9% of Solar power fans are female, 59.1% are male, with an average age of 48.0 years.
Solar power fans show strongest brand affinity for Solar panel (38.89×), Efficient energy use (20.63×), and Photovoltaics (24.18×) over the country average.
Solar power fans in Spain are most concentrated in Andalusia (reach ~400K), Community of Madrid (reach ~400K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Solar power itself, the audience over-indexes on Efficient energy use (20.63×), Photovoltaics (24.18×), Iberdrola (11.37×), and Solar cell (26×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Solar power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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