A data profile of the people who buy, follow and care about Road in Spain — modelled from more than twelve digital signal sources. Road has an estimated audience of 4,360,097 people in Spain.
Road has an estimated audience of 4,360,097 people in Spain. 32.2% are female, 67.8% are male, average age 46.8. Top brand affinities: Renewable energy, Solar energy, Sustainable energy, Solar power, Iberia (airline).
Top brand affinities include Renewable energy, Solar energy, Sustainable energy, with strongest over-indexing on Renewable energy (5.19× the country average).
Demographically, the Road audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical Road fan in Spain is more male, around 46.8 years old, with strong Need for Security tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Road profile in Spain.
32.2% are female, 67.8% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 46.8 |
| Estimated audience size | 4,360,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Road audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.8% |
| Italy | 7.1% |
| United Kingdom | 6.6% |
The strongest cross-interests of the Road audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renewable energy | Business & Career | 5.19× | ||
| 02 | Solar energy | Home & Garden | 5.19× | ||
| 03 | Solar power | Home & Garden | 5.19× | ||
| 04 | Sandra Bullock | Movies & TV | 5.19× | ||
| 05 | Sustainable energy | Home & Garden | 4.86× | ||
| 06 | Betfair | Games | 4.55× | ||
| 07 | Vehicle insurance | Cars & Mobility | 4.53× | ||
| 08 | Norauto | Cars & Mobility | 4.48× | ||
| 09 | Automobile Dacia | Cars & Mobility | 3.95× | ||
| 10 | Rayo Vallecano | Travel & Leisure | 3.94× | ||
| 11 | Bild | News | 3.49× | ||
| 12 | Peugeot | Cars & Mobility | 3.32× | ||
| 13 | Renault | Cars & Mobility | 2.81× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.57× | ||
| 15 | Energy | Home & Garden | 2.23× | ||
| 16 | IBEX 35 | Business & Career | 2.18× | ||
| 17 | Internet & Social Media | 2.12× | |||
| 18 | Iberia (airline) | Travel & Leisure | 2.06× | ||
| 19 | Caixabank | Business & Career | 1.97× | ||
| 20 | Bankinter | Business & Career | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.81× | |
| Sustainability | BALANCE | 1.78× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Creativity | OPEN | 0.67× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Road. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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