A data profile of the people who buy, follow and care about Renault in Spain — modelled from more than twelve digital signal sources. Renault has an estimated audience of 4,639,215 people in Spain.
The average Renault fan in Spain is 45.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Loterías y Apuestas del Estado, Automobiles, BBVA, with strongest over-indexing on Loterías y Apuestas del Estado (3.11× the country average).
Demographically, the Renault audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Renault fan in Spain is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Renault profile in Spain.
32.8% are female, 67.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 45.0 |
| Estimated audience size | 4,639,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
Where the Renault audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~300K | 1.68× | |
| 02 | Community of Madrid | ~900K | 1.18× | |
| 03 | Region of Murcia | ~200K | 1.12× | |
| 04 | Comunidad Valenciana | ~600K | 1.11× | |
| 05 | Castilla-La Mancha | ~200K | 1.07× | |
| 06 | Galicia | ~200K | 1.05× | |
| 07 | Principality of Asturias | ~100K | 1.05× | |
| 08 | Andalusia | ~900K | 1.02× | |
| 09 | Basque Autonomous Country | ~200K | 0.98× | |
| 10 | Aragon | ~100K | 0.98× | |
| 11 | Cantabria | ~60K | 0.95× | |
| 12 | Catalonia | ~800K | 0.92× | |
| 13 | Balearic Islands | ~100K | 0.84× | |
| 14 | Extremadura | ~80K | 0.80× | |
| 15 | La Rioja | ~20K | 0.80× | |
| 16 | Navarre | ~40K | 0.78× | |
| 17 | Canary Islands | ~200K | 0.72× |
The strongest cross-interests of the Renault audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oscaro | Cars & Mobility | 4.74× | ||
| 02 | AdSense | Technology & Electronics | 4.28× | ||
| 03 | Used car | Cars & Mobility | 3.41× | ||
| 04 | Crossover (automobile) | Cars & Mobility | 3.37× | ||
| 05 | Loterías y Apuestas del Estado | Games | 3.11× | ||
| 06 | Nissan | Cars & Mobility | 3.09× | ||
| 07 | Road | Travel & Leisure | 2.81× | ||
| 08 | Elche CF | Sports | 2.71× | ||
| 09 | Škoda Auto | Cars & Mobility | 2.69× | ||
| 10 | Gmail | Internet & Social Media | 2.48× | ||
| 11 | Coches.net | Cars & Mobility | 2.34× | ||
| 12 | CAC 40 | Business & Career | 2.28× | ||
| 13 | Automobiles | Cars & Mobility | 2.16× | ||
| 14 | Bankinter | Business & Career | 2.14× | ||
| 15 | Used good | Politics & Society | 2.13× | ||
| 16 | SUVs | Cars & Mobility | 1.98× | ||
| 17 | Gemini | Technology & Electronics | 1.90× | ||
| 18 | Adventure | Travel & Leisure | 1.80× | ||
| 19 | IBEX 35 | Business & Career | 1.67× | ||
| 20 | BBVA | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Career Orientation | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.50× | |
| Design Affinity | PREMIUM | 0.57× | |
| Individualism | JOY | 0.59× |
Renault's target market in Spain covers an estimated 4,639,215 people, concentrated in Andalusia and Community of Madrid.
32.8% of the Renault audience are female, 67.2% are male, with an average age of 45.0 years.
Renault fans show strongest brand affinity for Loterías y Apuestas del Estado (3.11×), Automobiles (2.16×), and BBVA (1.51×) over the country average.
Renault fans in Spain are most concentrated in Andalusia (reach ~900K), Community of Madrid (reach ~900K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Renault itself, the audience over-indexes on Automobiles (2.16×), BBVA (1.51×), Coches.net (2.34×), and Škoda Auto (2.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Renault. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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