A data profile of the people who buy, follow and care about Peugeot in Spain — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 3,387,345 people in Spain.
The average Peugeot fan in Spain is 44.5 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Loterías y Apuestas del Estado, Coches.net, Automobiles, with strongest over-indexing on Loterías y Apuestas del Estado (3.34× the country average).
Demographically, the Peugeot audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Peugeot fan in Spain is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Loterías y Apuestas del Estado.
The key figures that characterise the Peugeot profile in Spain.
29.6% are female, 70.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 44.5 |
| Estimated audience size | 3,387,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 30% |
Where the Peugeot audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Region of Murcia | ~100K | 1.28× | |
| 02 | Comunidad Valenciana | ~500K | 1.27× | |
| 03 | Andalusia | ~800K | 1.18× | |
| 04 | Castilla-La Mancha | ~200K | 1.14× | |
| 05 | Community of Madrid | ~600K | 1.12× | |
| 06 | Galicia | ~200K | 1.09× | |
| 07 | Catalonia | ~700K | 1.05× | |
| 08 | Aragon | ~90K | 1.01× | |
| 09 | Balearic Islands | ~90K | 0.97× | |
| 10 | Castile and León | ~100K | 0.92× | |
| 11 | Basque Autonomous Country | ~100K | 0.92× | |
| 12 | Extremadura | ~70K | 0.90× | |
| 13 | Canary Islands | ~100K | 0.88× | |
| 14 | Principality of Asturias | ~70K | 0.87× | |
| 15 | Cantabria | ~40K | 0.83× | |
| 16 | Navarre | ~40K | 0.82× | |
| 17 | La Rioja | ~20K | 0.81× |
The strongest cross-interests of the Peugeot audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ford Transit | Cars & Mobility | 8.48× | ||
| 02 | Toyota C-HR | Cars & Mobility | 8.35× | ||
| 03 | Peugeot 2008 | Cars & Mobility | 6.28× | ||
| 04 | Oscaro | Cars & Mobility | 5.94× | ||
| 05 | Used car | Cars & Mobility | 3.98× | ||
| 06 | Crossover (automobile) | Cars & Mobility | 3.90× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.45× | ||
| 08 | Loterías y Apuestas del Estado | Games | 3.34× | ||
| 09 | Škoda Auto | Cars & Mobility | 3.34× | ||
| 10 | Road | Travel & Leisure | 3.32× | ||
| 11 | Elche CF | Sports | 3.05× | ||
| 12 | Coches.net | Cars & Mobility | 2.85× | ||
| 13 | Gmail | Internet & Social Media | 2.64× | ||
| 14 | Renault | Cars & Mobility | 2.61× | ||
| 15 | Used good | Politics & Society | 2.47× | ||
| 16 | SUVs | Cars & Mobility | 2.41× | ||
| 17 | Automobiles | Cars & Mobility | 2.17× | ||
| 18 | Engine | Cars & Mobility | 2.14× | ||
| 19 | El Mundo Deportivo (newspaper) | News | 1.69× | ||
| 20 | Pets | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.12× | |
| Need for Security | CONSERVATISM | 1.56× | |
| Career Orientation | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.51× | |
| Design Affinity | PREMIUM | 0.52× | |
| Creativity | OPEN | 0.56× |
Peugeot's target market in Spain covers an estimated 3,387,345 people, concentrated in Andalusia and Catalonia.
29.6% of the Peugeot audience are female, 70.4% are male, with an average age of 44.5 years.
Peugeot fans show strongest brand affinity for Loterías y Apuestas del Estado (3.34×), Coches.net (2.85×), and Automobiles (2.17×) over the country average.
Peugeot fans in Spain are most concentrated in Andalusia (reach ~800K), Catalonia (reach ~700K), and Community of Madrid (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Peugeot itself, the audience over-indexes on Coches.net (2.85×), Automobiles (2.17×), Škoda Auto (3.34×), and Used car (3.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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