A data profile of the people who buy, follow and care about Bild in Spain — modelled from more than twelve digital signal sources. Bild has an estimated audience of 2,891,126 people in Spain.
The average Bild fan in Spain is 44.7 years old, more male, and lives primarily in Canary Islands.
The audience is concentrated in Canary Islands, Balearic Islands, Andalusia.
Top brand affinities include Car and Driver, Motorcycle sport, El Mundo Deportivo (newspaper), with strongest over-indexing on Car and Driver (10.91× the country average).
Demographically, the Bild audience skews more male with an average age of 44.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bild fan in Spain is more male, around 44.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Car and Driver.
The key figures that characterise the Bild profile in Spain.
17.8% are female, 82.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 17.8% |
| Male | 82.2% |
| Average age | 44.7 |
| Estimated audience size | 2,891,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 29% | |
| 50+ | 28% |
of the worldwide Bild audience comes from Spain.
| Country | Share |
|---|---|
| Germany | 34.5% |
| Switzerland | 13.2% |
| Austria | 12.5% |
Where the Bild audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 8.05× | |
| 02 | Canary Islands | ~700K | 4.63× | |
| 03 | Comunidad Valenciana | ~300K | 0.83× | |
| 04 | Region of Murcia | ~70K | 0.69× | |
| 05 | Andalusia | ~400K | 0.67× | |
| 06 | Catalonia | ~200K | 0.41× | |
| 07 | La Rioja | ~6K | 0.35× | |
| 08 | Cantabria | ~10K | 0.29× | |
| 09 | Navarre | ~9K | 0.26× | |
| 10 | Extremadura | ~10K | 0.24× | |
| 11 | Galicia | ~30K | 0.23× | |
| 12 | Basque Autonomous Country | ~20K | 0.21× | |
| 13 | Principality of Asturias | ~10K | 0.21× | |
| 14 | Community of Madrid | ~100K | 0.20× | |
| 15 | Aragon | ~10K | 0.20× | |
| 16 | Castilla-La Mancha | ~20K | 0.17× | |
| 17 | Castile and León | ~20K | 0.16× |
The strongest cross-interests of the Bild audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorpasión | Cars & Mobility | 11.59× | ||
| 02 | Car and Driver | Cars & Mobility | 10.91× | ||
| 03 | Motorcycle sport | Sports | 4.53× | ||
| 04 | Driving | Cars & Mobility | 3.98× | ||
| 05 | Škoda Auto | Cars & Mobility | 3.65× | ||
| 06 | Hybrids | Cars & Mobility | 3.45× | ||
| 07 | El Mundo Deportivo (newspaper) | News | 3.26× | ||
| 08 | Motorcycling | Cars & Mobility | 3.23× | ||
| 09 | Engine | Cars & Mobility | 3.22× | ||
| 10 | Bankinter | Business & Career | 3.05× | ||
| 11 | Marca (newspaper) | News | 2.93× | ||
| 12 | Motor vehicle | Cars & Mobility | 2.89× | ||
| 13 | SUVs | Cars & Mobility | 2.78× | ||
| 14 | Sabadell | Business & Career | 2.74× | ||
| 15 | Online newspaper | News | 2.66× | ||
| 16 | El Confidencial | News | 2.45× | ||
| 17 | MotoGP | Sports | 2.30× | ||
| 18 | Automobiles | Cars & Mobility | 2.17× | ||
| 19 | La Vanguardia | News | 1.88× | ||
| 20 | BBVA | Business & Career | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.82× | |
| Need for Security | CONSERVATISM | 1.76× | |
| Patriotism | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.47× | |
| Community Orientation | OPEN | 0.58× | |
| Creativity | OPEN | 0.64× |
Bild has an estimated audience of 2,891,126 people in Spain, concentrated in Canary Islands and Balearic Islands.
17.8% of Bild fans are female, 82.2% are male, with an average age of 44.7 years.
Bild fans show strongest brand affinity for Car and Driver (10.91×), Motorcycle sport (4.53×), and El Mundo Deportivo (newspaper) (3.26×) over the country average.
Bild fans in Spain are most concentrated in Canary Islands (reach ~700K), Balearic Islands (reach ~600K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bild itself, the audience over-indexes on Motorcycle sport (4.53×), El Mundo Deportivo (newspaper) (3.26×), Sabadell (2.74×), and BBVA (1.69×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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