El País Audience in Spain
El País has an estimated audience of 12,561,023 people in Spain. 58.0% are female, 42.0% are male, average age 43.4. Top regions: Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities: Madrid, El Confidencial, La Vanguardia, idealista.com, Telecinco.
The average El País fan in Spain is 43.4 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana. Top brand affinities include Madrid, El Confidencial, La Vanguardia, with strongest over-indexing on Madrid (1.57× the country average). Demographically, the El País audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of El País
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.4 |
| Estimated audience size | 12,561,023 |
Audience persona
The typical El País fan in Spain is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Madrid.
El País fans by region: top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~2.5M | 1.21× |
| Andalusia | ~2M | 0.8× |
| Comunidad Valenciana | ~1M | 0.81× |
| Catalonia | ~1M | 0.48× |
| Galicia | ~800K | 1.33× |
| Castile and León | ~700K | 1.33× |
| Basque Autonomous Country | ~600K | 1.2× |
| Canary Islands | ~500K | 0.82× |
| Castilla-La Mancha | ~500K | 0.91× |
| Aragon | ~400K | 1.17× |
| Principality of Asturias | ~400K | 1.26× |
| Region of Murcia | ~300K | 0.68× |
| Extremadura | ~200K | 0.91× |
| Balearic Islands | ~200K | 0.61× |
| Navarre | ~200K | 1.26× |
| Cantabria | ~200K | 1.22× |
| La Rioja | ~80K | 0.98× |
Top brand affinities of El País fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Madrid | 1.57× | Travel & Leisure |
| El Confidencial | 1.81× | News |
| La Vanguardia | 1.7× | News |
| idealista.com | 2.15× | Home & Garden |
| Telecinco | 1.72× | Movies & TV |
| Revista HOLA | 2.18× | News |
| Antena 3 (Spain) | 1.81× | Movies & TV |
| Semana | 1.88× | News |
| Cadena SER | 1.8× | Music & Radio |
| El Corte Inglés | 1.52× | Shopping |
| 20 minutos | 1.56× | News |
| El Mueble | 2.37× | Home & Garden |
| Bankinter | 1.7× | Business & Career |
| Aldi | 1.63× | Shopping |
| MSN | 1.8× | News |
| ABC | 1.69× | Movies & TV |
| Zara Kids | 2.52× | Fashion & Accessoires |
| LaSexta | 1.58× | Movies & TV |
| Catalan language | 1.65× | Politics & Society |
| Jannik Sinner | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.07 |
| Convenience Orientation | PREMIUM | 1.02 |
| Healthy Lifestyle | BALANCE | 0.98 |
| DIY Mentality | THRILL | 0.98 |
| Design Affinity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.9% |
| Uruguay | 10.6% |
| Mexico | 7.8% |
See El País audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
- El País (Uruguay) (8,852,857)
Frequently asked questions
How many fans does El País have in Spain?
El País has an estimated audience of 12,561,023 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of El País fans?
58.0% of El País fans are female, 42.0% are male, with an average age of 43.4 years.
Which brands do El País fans like most?
El País fans show strongest brand affinity for Madrid (1.57×), El Confidencial (1.81×), and La Vanguardia (1.7×) over the country average.
Where do El País fans live in Spain?
El País fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Andalusia (reach ~2M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do El País fans also like?
Beyond El País itself, the audience over-indexes on El Confidencial (1.81×), La Vanguardia (1.7×), idealista.com (2.15×), and Telecinco (1.72×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.