A data profile of the people who buy, follow and care about El País in Spain — modelled from more than twelve digital signal sources. El País has an estimated audience of 12,561,023 people in Spain.
The average El País fan in Spain is 43.4 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Comunidad Valenciana.
Top brand affinities include Madrid, El Confidencial, La Vanguardia, with strongest over-indexing on Madrid (1.57× the country average).
Demographically, the El País audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical El País fan in Spain is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Madrid.
The key figures that characterise the El País profile in Spain.
58.0% are female, 42.0% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.4 |
| Estimated audience size | 12,561,023 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide El País audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 33.0% |
| Uruguay | 10.4% |
| Mexico | 7.8% |
Where the El País audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~800K | 1.33× | |
| 02 | Castile and León | ~700K | 1.33× | |
| 03 | Principality of Asturias | ~400K | 1.26× | |
| 04 | Navarre | ~200K | 1.26× | |
| 05 | Cantabria | ~200K | 1.22× | |
| 06 | Community of Madrid | ~2.5M | 1.21× | |
| 07 | Basque Autonomous Country | ~600K | 1.20× | |
| 08 | Aragon | ~400K | 1.17× | |
| 09 | La Rioja | ~80K | 0.98× | |
| 10 | Castilla-La Mancha | ~500K | 0.91× | |
| 11 | Extremadura | ~200K | 0.91× | |
| 12 | Canary Islands | ~500K | 0.82× | |
| 13 | Comunidad Valenciana | ~1M | 0.81× | |
| 14 | Andalusia | ~2M | 0.80× | |
| 15 | Region of Murcia | ~300K | 0.68× | |
| 16 | Balearic Islands | ~200K | 0.61× | |
| 17 | Catalonia | ~1M | 0.48× |
The strongest cross-interests of the El País audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zara Kids | Fashion & Accessoires | 2.52× | ||
| 02 | El Mueble | Home & Garden | 2.37× | ||
| 03 | Revista HOLA | News | 2.18× | ||
| 04 | idealista.com | Home & Garden | 2.15× | ||
| 05 | Semana | News | 1.88× | ||
| 06 | Público (Spain) | News | 1.83× | ||
| 07 | El Confidencial | News | 1.81× | ||
| 08 | Antena 3 (Spain) | Movies & TV | 1.81× | ||
| 09 | Cadena SER | Music & Radio | 1.80× | ||
| 10 | MSN | News | 1.80× | ||
| 11 | Telecinco | Movies & TV | 1.72× | ||
| 12 | La Vanguardia | News | 1.70× | ||
| 13 | Bankinter | Business & Career | 1.70× | ||
| 14 | ABC | Movies & TV | 1.69× | ||
| 15 | Catalan language | Politics & Society | 1.65× | ||
| 16 | Aldi | Shopping | 1.63× | ||
| 17 | LaSexta | Movies & TV | 1.58× | ||
| 18 | Madrid | Travel & Leisure | 1.57× | ||
| 19 | 20 minutos | News | 1.56× | ||
| 20 | El Corte Inglés | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.20× | |
| Patriotism | CONSERVATISM | 1.07× | |
| Convenience Orientation | PREMIUM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.72× | |
| Sustainability | BALANCE | 0.74× | |
| Urban Lifestyle | OPEN | 0.77× |
El País has an estimated audience of 12,561,023 people in Spain, concentrated in Community of Madrid and Andalusia.
58.0% of El País fans are female, 42.0% are male, with an average age of 43.4 years.
El País fans show strongest brand affinity for Madrid (1.57×), El Confidencial (1.81×), and La Vanguardia (1.7×) over the country average.
El País fans in Spain are most concentrated in Community of Madrid (reach ~2.5M), Andalusia (reach ~2M), and Comunidad Valenciana (reach ~1M). These three regions account for the largest share of the active audience.
Beyond El País itself, the audience over-indexes on El Confidencial (1.81×), La Vanguardia (1.7×), idealista.com (2.15×), and Público (Spain) (1.83×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El País. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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