Revista HOLA Audience in Spain
Revista HOLA has an estimated audience of 6,284,054 people in Spain. 80.8% are female, 19.2% are male, average age 43.1. Top brand affinities: Brico Dépôt, Maisons du Monde, High-heeled footwear, Singer-songwriter, Costume jewelry.
Top brand affinities include Brico Dépôt, Maisons du Monde, High-heeled footwear, with strongest over-indexing on Brico Dépôt (7.76× the country average). Demographically, the Revista HOLA audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Revista HOLA fans
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 43.1 |
| Estimated audience size | 6,284,054 |
Audience persona
The typical Revista HOLA fan in Spain is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Brico Dépôt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 7.76× | Shopping |
| Maisons du Monde | 5.85× | Home & Garden |
| High-heeled footwear | 5.69× | Fashion & Accessoires |
| Singer-songwriter | 4.02× | Music & Radio |
| Costume jewelry | 5.17× | Fashion & Accessoires |
| Desktop computers | 5.06× | Technology & Electronics |
| MSN | 2.79× | News |
| Hair conditioner | 4.02× | Beauty & Wellness |
| El País | 1.68× | News |
| Home improvement | 1.7× | Home & Garden |
| IKEA | 1.8× | Home & Garden |
| Julio Iglesias | 2× | Music & Radio |
| Makeup Tutorials | 3.4× | Beauty & Wellness |
| Stradivarius | 1.96× | Shopping |
| H&M | 1.95× | Shopping |
| Aldi | 1.75× | Shopping |
| Conforama | 2.33× | Home & Garden |
| Flower | 1.68× | Home & Garden |
| Primark | 1.59× | Shopping |
| Sports nutrition | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.49 |
| Quality Awareness | PREMIUM | 1.1 |
| Mindfulness | BALANCE | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| Price Sensitivity | PREMIUM | 0.96 |
| Luxury Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 71.7% |
| Mexico | 3.6% |
| Argentina | 3.6% |
See Revista HOLA audiences in other countries
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- El Confidencial (14,016,156)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Revista HOLA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.