Revista HOLA Audience in Spain
Revista HOLA has an estimated audience of 7,031,956 people in Spain. 80.8% are female, 19.2% are male, average age 43.1. Top brand affinities: Brico Dépôt, IKEA, El País, H&M, Primark.
Top brand affinities include Brico Dépôt, IKEA, El País, with strongest over-indexing on Brico Dépôt (3.73× the country average). Demographically, the Revista HOLA audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Revista HOLA
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 43.1 |
| Estimated audience size | 7,031,956 |
Audience persona
The typical Revista HOLA fan in Spain is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
Top brand affinities of Revista HOLA fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brico Dépôt | 3.73× | Shopping |
| IKEA | 2.38× | Home & Garden |
| El País | 2.18× | News |
| H&M | 2.61× | Shopping |
| Primark | 2.4× | Shopping |
| Discount stores | 2.25× | Shopping |
| Real property | 3.11× | Home & Garden |
| Furniture | 1.83× | Home & Garden |
| Aldi | 2.23× | Shopping |
| Subscription business model | 2.79× | Shopping |
| Shopping malls | 1.85× | Shopping |
| Home improvement | 1.8× | Home & Garden |
| Spanish language | 1.67× | Politics & Society |
| Maisons du Monde | 3.51× | Home & Garden |
| Fragrances | 1.78× | Beauty & Wellness |
| Jewelry | 1.58× | Fashion & Accessoires |
| Beauty salons | 1.67× | Beauty & Wellness |
| Sephora | 2.07× | Shopping |
| Online newspaper | 1.86× | News |
| Julio Iglesias | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.75 |
| Design Affinity | PREMIUM | 1.61 |
| Convenience Orientation | PREMIUM | 1.54 |
| Family Orientation | CONSERVATISM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Mindfulness | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 73.7% |
| Mexico | 3.3% |
| Argentina | 3.3% |
See Revista HOLA audiences in other countries
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How to read this data
Audience size is the estimated number of people in Spain who actively search for Revista HOLA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.