A data profile of the people who buy, follow and care about Revista HOLA in Spain — modelled from more than twelve digital signal sources. Revista HOLA has an estimated audience of 6,209,697 people in Spain.
Revista HOLA has an estimated audience of 6,209,697 people in Spain. 80.8% are female, 19.2% are male, average age 43.1. Top brand affinities: Brico Dépôt, IKEA, El País, Primark, Discount stores.
Top brand affinities include Brico Dépôt, IKEA, El País, with strongest over-indexing on Brico Dépôt (3.73× the country average).
Demographically, the Revista HOLA audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Revista HOLA fan in Spain is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Brico Dépôt.
The key figures that characterise the Revista HOLA profile in Spain.
80.8% are female, 19.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 43.1 |
| Estimated audience size | 6,209,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 24% |
of the worldwide Revista HOLA audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 71.0% |
| Argentina | 3.9% |
| Mexico | 3.7% |
The strongest cross-interests of the Revista HOLA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brico Dépôt | Shopping | 3.73× | ||
| 02 | Maisons du Monde | Home & Garden | 3.51× | ||
| 03 | Real property | Home & Garden | 3.11× | ||
| 04 | Subscription business model | Shopping | 2.79× | ||
| 05 | H&M | Shopping | 2.61× | ||
| 06 | Primark | Shopping | 2.40× | ||
| 07 | IKEA | Home & Garden | 2.38× | ||
| 08 | Discount stores | Shopping | 2.25× | ||
| 09 | Aldi | Shopping | 2.23× | ||
| 10 | El País | News | 2.18× | ||
| 11 | Organic food | Food & Beverages | 1.87× | ||
| 12 | Online newspaper | News | 1.86× | ||
| 13 | Shopping malls | Shopping | 1.85× | ||
| 14 | Furniture | Home & Garden | 1.83× | ||
| 15 | Home improvement | Home & Garden | 1.80× | ||
| 16 | Fragrances | Beauty & Wellness | 1.78× | ||
| 17 | Spanish language | Politics & Society | 1.67× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.67× | ||
| 19 | Jewelry | Fashion & Accessoires | 1.58× | ||
| 20 | Medicine | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.75× | |
| Design Affinity | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Patriotism | CONSERVATISM | 0.81× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Revista HOLA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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