A data profile of the people who buy, follow and care about Medicine in Spain — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 11,791,991 people in Spain.
The average Medicine fan in Spain is 45.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include La Caixa, Health care, Semana, with strongest over-indexing on La Caixa (1.52× the country average).
Demographically, the Medicine audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Medicine fan in Spain is more female, around 45.9 years old, with strong Price Sensitivity tendencies and a notable affinity for La Caixa.
The key figures that characterise the Medicine profile in Spain.
64.5% are female, 35.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 45.9 |
| Estimated audience size | 11,791,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Medicine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~700K | 1.26× | |
| 02 | Comunidad Valenciana | ~1.5M | 1.20× | |
| 03 | Andalusia | ~2.5M | 1.17× | |
| 04 | Catalonia | ~2.5M | 1.13× | |
| 05 | Balearic Islands | ~400K | 1.12× | |
| 06 | Region of Murcia | ~400K | 1.09× | |
| 07 | Community of Madrid | ~2M | 1.06× | |
| 08 | Navarre | ~100K | 0.98× | |
| 09 | La Rioja | ~80K | 0.98× | |
| 10 | Principality of Asturias | ~300K | 0.96× | |
| 11 | Castilla-La Mancha | ~500K | 0.95× | |
| 12 | Aragon | ~300K | 0.95× | |
| 13 | Extremadura | ~200K | 0.93× | |
| 14 | Galicia | ~500K | 0.89× | |
| 15 | Cantabria | ~100K | 0.88× | |
| 16 | Castile and León | ~400K | 0.87× | |
| 17 | Basque Autonomous Country | ~400K | 0.86× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-confidence | Health | 2.01× | ||
| 02 | Queen Letizia of Spain | Politics & Society | 1.91× | ||
| 03 | Old age | Politics & Society | 1.84× | ||
| 04 | Preventive healthcare | Health | 1.80× | ||
| 05 | Pharmaceutical industry | Business & Career | 1.78× | ||
| 06 | Hospital | Health | 1.75× | ||
| 07 | Nursing | Business & Career | 1.69× | ||
| 08 | medicina natural | Health | 1.69× | ||
| 09 | Physician | Business & Career | 1.68× | ||
| 10 | Health care provider | Health | 1.67× | ||
| 11 | Specialty (medicine) | Health | 1.67× | ||
| 12 | Diez Minutos | News | 1.60× | ||
| 13 | Veterinary medicine | Business & Career | 1.60× | ||
| 14 | Cancer awareness | Health | 1.57× | ||
| 15 | Health care | Business & Career | 1.55× | ||
| 16 | Semana | News | 1.53× | ||
| 17 | Dentistry | Business & Career | 1.53× | ||
| 18 | La Caixa | Business & Career | 1.52× | ||
| 19 | El Mueble | Home & Garden | 1.51× | ||
| 20 | Revista HOLA | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.16× | |
| Mindfulness | BALANCE | 1.12× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.76× | |
| Early Adopter Mentality | POWER | 0.78× |
Medicine has an estimated audience of 11,791,991 people in Spain, concentrated in Andalusia and Catalonia.
64.5% of Medicine fans are female, 35.5% are male, with an average age of 45.9 years.
Medicine fans show strongest brand affinity for La Caixa (1.52×), Health care (1.55×), and Semana (1.53×) over the country average.
Medicine fans in Spain are most concentrated in Andalusia (reach ~2.5M), Catalonia (reach ~2.5M), and Community of Madrid (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Health care (1.55×), Semana (1.53×), Diez Minutos (1.6×), and Veterinary medicine (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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