Medicine Audience in Spain
Medicine has an estimated audience of 11,791,991 people in Spain. 64.5% are female, 35.5% are male, average age 45.9. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: La Caixa, Health care, Semana, Diez Minutos, Revista HOLA.
The average Medicine fan in Spain is 45.9 years old, more female, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include La Caixa, Health care, Semana, with strongest over-indexing on La Caixa (1.52× the country average). Demographically, the Medicine audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 45.9 |
| Estimated audience size | 11,791,991 |
Audience persona
The typical Medicine fan in Spain is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for La Caixa.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 2,724,840 | 1.18× |
| Catalonia | 2,434,773 | 1.14× |
| Community of Madrid | 2,106,643 | 1.06× |
| Comunidad Valenciana | 1,607,687 | 1.21× |
| Canary Islands | 766,517 | 1.3× |
| Galicia | 475,511 | 0.86× |
| Region of Murcia | 458,433 | 1.13× |
| Castilla-La Mancha | 444,515 | 0.93× |
| Castile and León | 427,435 | 0.83× |
| Balearic Islands | 381,357 | 1.15× |
| Basque Autonomous Country | 361,122 | 0.82× |
| Aragon | 287,759 | 0.93× |
| Principality of Asturias | 260,320 | 0.94× |
| Extremadura | 222,573 | 0.88× |
| Navarre | 143,353 | 0.97× |
| Cantabria | 107,998 | 0.73× |
| La Rioja | 72,502 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Caixa | 1.52× | Business & Career |
| Health care | 1.55× | Business & Career |
| Semana | 1.53× | News |
| Diez Minutos | 1.6× | News |
| Revista HOLA | 1.5× | News |
| Veterinary medicine | 1.6× | Business & Career |
| Nursing | 1.69× | Business & Career |
| Preventive healthcare | 1.8× | Health |
| El Mueble | 1.51× | Home & Garden |
| Cancer awareness | 1.57× | Health |
| Hospital | 1.75× | Health |
| Physician | 1.68× | Business & Career |
| Self-confidence | 2.01× | Health |
| Queen Letizia of Spain | 1.91× | Politics & Society |
| Health care provider | 1.67× | Health |
| Dentistry | 1.53× | Business & Career |
| Pharmaceutical industry | 1.78× | Business & Career |
| medicina natural | 1.69× | Health |
| Specialty (medicine) | 1.67× | Health |
| Old age | 1.84× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.04 |
| Community Orientation | OPEN | 1.01 |
| Social Media Usage | JOY | 1 |
| Price Sensitivity | PREMIUM | 0.96 |
| Healthy Lifestyle | BALANCE | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in Spain
- Music (25,479,471)
- Politics and social issues (18,124,549)
- Psychology (15,047,740)
- Education (14,931,332)
- Philosophy (13,201,802)
Frequently asked questions
How many fans does Medicine have in Spain?
Medicine has an estimated audience of 11,791,991 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Medicine fans?
64.5% of Medicine fans are female, 35.5% are male, with an average age of 45.9 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for La Caixa (1.52×), Health care (1.55×), and Semana (1.53×) over the country average.
Where do Medicine fans live in Spain?
Medicine fans in Spain are most concentrated in Andalusia (reach 2,724,840), Catalonia (reach 2,434,773), and Community of Madrid (reach 2,106,643). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Health care (1.55×), Semana (1.53×), Diez Minutos (1.6×), and Revista HOLA (1.5×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.