Medicine Audience in United Kingdom
Medicine has an estimated audience of 17,611,430 people in United Kingdom. 65.0% are female, 35.0% are male, average age 45.4. Top regions: England, Scotland, South East. Top brand affinities: Symptom, Self-confidence, J. D. Williams, Clinical trial, Physician.
The average Medicine fan in United Kingdom is 45.4 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, South East. Top brand affinities include Symptom, Self-confidence, J. D. Williams, with strongest over-indexing on Symptom (1.64× the country average). Demographically, the Medicine audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Medicine fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.4 |
| Estimated audience size | 17,611,430 |
Audience persona
The typical Medicine fan in United Kingdom is more female, around 45.4 years old, with strong Community Orientation tendencies and a notable affinity for Symptom.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,208,573 | 1.66× |
| Scotland | 2,044,077 | 1.29× |
| South East | 1,490,536 | 0.63× |
| Wales | 1,214,447 | 1.21× |
| Yorkshire and the Humber | 1,043,457 | 0.74× |
| West Midlands | 917,947 | 1.22× |
| Northern Ireland | 792,582 | 1.46× |
| East of England | 750,737 | 0.47× |
| South West | 618,408 | 0.43× |
| East Midlands | 504,337 | 0.41× |
| North West | 432,378 | 0.23× |
| North East | 386,354 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Symptom | 1.64× | Health |
| Self-confidence | 2.17× | Health |
| J. D. Williams | 1.76× | Shopping |
| Clinical trial | 1.77× | Health |
| Physician | 1.52× | Business & Career |
| The Sunday Telegraph | 2.05× | News |
| Freemans | 1.57× | Fashion & Accessoires |
| Old age | 1.79× | Politics & Society |
| Shelter Dogs | 1.72× | Pets & Animals |
| Patient | 1.74× | Health |
| The Sun News | 1.78× | News |
| Prince Harry | 1.55× | Politics & Society |
| Health care provider | 1.53× | Health |
| Arthritis awareness | 1.9× | Health |
| Caregiver | 1.55× | Health |
| Nurse education | 2.56× | Kids & Family |
| Diabetes mellitus type 2 awareness | 2.21× | Health |
| CC cream | 1.86× | Beauty & Wellness |
| Meghan Markle | 1.62× | Fashion & Accessoires |
| Immune system | 1.56× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.14 |
| Healthy Lifestyle | BALANCE | 1.09 |
| Indulgence | JOY | 1.05 |
| Convenience Orientation | PREMIUM | 1.05 |
| Mindfulness | BALANCE | 1.04 |
| Social Media Usage | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
See Medicine audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Medicine have in United Kingdom?
Medicine has an estimated audience of 17,611,430 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Medicine fans?
65.0% of Medicine fans are female, 35.0% are male, with an average age of 45.4 years.
Which brands do Medicine fans like most?
Medicine fans show strongest brand affinity for Symptom (1.64×), Self-confidence (2.17×), and J. D. Williams (1.76×) over the country average.
Where do Medicine fans live in United Kingdom?
Medicine fans in United Kingdom are most concentrated in England (reach 13,208,573), Scotland (reach 2,044,077), and South East (reach 1,490,536). These three regions account for the largest share of the active audience.
What other brands do Medicine fans also like?
Beyond Medicine itself, the audience over-indexes on Self-confidence (2.17×), J. D. Williams (1.76×), Clinical trial (1.77×), and Physician (1.52×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.