A data profile of the people who buy, follow and care about Medicine in United Kingdom — modelled from more than twelve digital signal sources. Medicine has an estimated audience of 17,611,430 people in United Kingdom.
The average Medicine fan in United Kingdom is 45.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Symptom, Self-confidence, J. D. Williams, with strongest over-indexing on Symptom (1.64× the country average).
Demographically, the Medicine audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Medicine fan in United Kingdom is more female, around 45.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Symptom.
The key figures that characterise the Medicine profile in United Kingdom.
65.0% are female, 35.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 45.4 |
| Estimated audience size | 17,611,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Medicine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 5.0% |
| Italy | 4.9% |
Where the Medicine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~13M | 1.66× | |
| 02 | Northern Ireland | ~800K | 1.44× | |
| 03 | Scotland | ~2M | 1.28× | |
| 04 | West Midlands | ~900K | 1.21× | |
| 05 | Wales | ~1M | 1.20× | |
| 06 | Yorkshire and the Humber | ~1M | 0.75× | |
| 07 | South East | ~1.5M | 0.64× | |
| 08 | North East | ~400K | 0.62× | |
| 09 | East of England | ~800K | 0.51× | |
| 10 | South West | ~700K | 0.49× | |
| 11 | East Midlands | ~600K | 0.49× | |
| 12 | North West | ~600K | 0.34× |
The strongest cross-interests of the Medicine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nurse education | Kids & Family | 2.56× | ||
| 02 | Diabetes mellitus type 2 awareness | Health | 2.21× | ||
| 03 | Self-confidence | Health | 2.17× | ||
| 04 | The Sunday Telegraph | News | 2.05× | ||
| 05 | Arthritis awareness | Health | 1.90× | ||
| 06 | Lindsey Graham | Politics & Society | 1.87× | ||
| 07 | CC cream | Beauty & Wellness | 1.86× | ||
| 08 | Old age | Politics & Society | 1.79× | ||
| 09 | The Sun News | News | 1.78× | ||
| 10 | Clinical trial | Health | 1.77× | ||
| 11 | J. D. Williams | Shopping | 1.76× | ||
| 12 | Patient | Health | 1.74× | ||
| 13 | Shelter Dogs | Pets & Animals | 1.72× | ||
| 14 | Symptom | Health | 1.64× | ||
| 15 | Macmillan Cancer Support | Health | 1.58× | ||
| 16 | Freemans | Fashion & Accessoires | 1.57× | ||
| 17 | Caregiver | Health | 1.55× | ||
| 18 | Naked Wines | Food & Beverages | 1.53× | ||
| 19 | Health care provider | Health | 1.53× | ||
| 20 | Physician | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.24× | |
| Pet Ownership | JOY | 1.21× | |
| Mindfulness | BALANCE | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Medicine has an estimated audience of 17,611,430 people in United Kingdom, concentrated in England and Scotland.
65.0% of Medicine fans are female, 35.0% are male, with an average age of 45.4 years.
Medicine fans show strongest brand affinity for Symptom (1.64×), Self-confidence (2.17×), and J. D. Williams (1.76×) over the country average.
Medicine fans in United Kingdom are most concentrated in England (reach ~13M), Scotland (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Medicine itself, the audience over-indexes on Self-confidence (2.17×), J. D. Williams (1.76×), Clinical trial (1.77×), and The Sunday Telegraph (2.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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