A data profile of the people who buy, follow and care about The Sun News in United Kingdom — modelled from more than twelve digital signal sources. The Sun News has an estimated audience of 3,245,520 people in United Kingdom.
The average The Sun News fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Breaking news, Insurance, Daily Express, with strongest over-indexing on Breaking news (3.64× the country average).
Demographically, the The Sun News audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Sun News fan in United Kingdom is more female, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Breaking news.
The key figures that characterise the The Sun News profile in United Kingdom.
71.2% are female, 28.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 71.2% |
| Male | 28.8% |
| Average age | 44.8 |
| Estimated audience size | 3,245,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide The Sun News audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 67.7% |
| United States | 11.4% |
| Ireland | 5.5% |
Where the The Sun News audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.37× | |
| 02 | North East | ~100K | 1.21× | |
| 03 | Yorkshire and the Humber | ~300K | 1.19× | |
| 04 | Wales | ~200K | 1.17× | |
| 05 | East of England | ~300K | 1.15× | |
| 06 | England | ~2.5M | 1.10× | |
| 07 | East Midlands | ~200K | 0.88× | |
| 08 | Scotland | ~300K | 0.87× | |
| 09 | South West | ~200K | 0.86× | |
| 10 | Northern Ireland | ~80K | 0.86× | |
| 11 | South East | ~400K | 0.83× | |
| 12 | North West | ~200K | 0.51× |
The strongest cross-interests of the The Sun News audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breaking news | Movies & TV | 3.64× | ||
| 02 | Daily Star (United Kingdom) | News | 3.23× | ||
| 03 | Insurance | Business & Career | 3.00× | ||
| 04 | Refrigerator | Home & Garden | 2.74× | ||
| 05 | Life insurance | Business & Career | 2.58× | ||
| 06 | Credit cards | Business & Career | 2.36× | ||
| 07 | Daily Express | News | 2.32× | ||
| 08 | Energy | Home & Garden | 2.22× | ||
| 09 | EBay | Shopping | 2.20× | ||
| 10 | Hobby | Home & Garden | 2.16× | ||
| 11 | Pub | Food & Beverages | 2.03× | ||
| 12 | Internet & Social Media | 2.03× | |||
| 13 | Tabloid (newspaper format) | Literature | 2.03× | ||
| 14 | Aldi | Shopping | 2.01× | ||
| 15 | Banking | Business & Career | 2.00× | ||
| 16 | Distilled beverage | Food & Beverages | 1.94× | ||
| 17 | Charitable organization | Politics & Society | 1.90× | ||
| 18 | Medicine | Business & Career | 1.78× | ||
| 19 | Kitchen | Home & Garden | 1.67× | ||
| 20 | X | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Healthy Lifestyle | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Sports Activity | POWER | 0.74× | |
| Early Adopter Mentality | POWER | 0.75× |
The Sun News has an estimated audience of 3,245,520 people in United Kingdom, concentrated in England and South East.
71.2% of The Sun News fans are female, 28.8% are male, with an average age of 44.8 years.
The Sun News fans show strongest brand affinity for Breaking news (3.64×), Insurance (3×), and Daily Express (2.32×) over the country average.
The Sun News fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond The Sun News itself, the audience over-indexes on Insurance (3×), Daily Express (2.32×), Daily Star (United Kingdom) (3.23×), and Energy (2.22×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Sun News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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