A data profile of the people who buy, follow and care about Tabloid (newspaper format) in United Kingdom — modelled from more than twelve digital signal sources. Tabloid (newspaper format) has an estimated audience of 13,729,324 people in United Kingdom.
The average Tabloid (newspaper format) fan in United Kingdom is 43.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Daily Star (United Kingdom), Liverpool Echo, Daily Express, with strongest over-indexing on Daily Star (United Kingdom) (3.17× the country average).
Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tabloid (newspaper format) fan in United Kingdom is more female, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Daily Star (United Kingdom).
The key figures that characterise the Tabloid (newspaper format) profile in United Kingdom.
59.9% are female, 40.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 13,729,324 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Tabloid (newspaper format) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
Where the Tabloid (newspaper format) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~10M | 3.41× | |
| 02 | Greater London | ~2M | 1.16× | |
| 03 | South East | ~2M | 1.09× | |
| 04 | North West | ~1.5M | 1.05× | |
| 05 | East of England | ~1.5M | 1.03× | |
| 06 | South West | ~1M | 1.01× | |
| 07 | East Midlands | ~900K | 0.97× | |
| 08 | Scotland | ~1M | 0.86× | |
| 09 | North East | ~500K | 0.85× | |
| 10 | Northern Ireland | ~400K | 0.85× | |
| 11 | Wales | ~600K | 0.79× | |
| 12 | Yorkshire and the Humber | ~800K | 0.75× | |
| 13 | West Midlands | ~400K | 0.70× |
The strongest cross-interests of the Tabloid (newspaper format) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Daily Star (Bangladesh) | News | 3.44× | ||
| 02 | Daily Star (United Kingdom) | News | 3.17× | ||
| 03 | Liverpool Echo | News | 2.91× | ||
| 04 | Coronation Street | Movies & TV | 2.40× | ||
| 05 | Emmerdale | Movies & TV | 2.39× | ||
| 06 | Show business | Movies & TV | 2.26× | ||
| 07 | Daily Mirror | News | 2.16× | ||
| 08 | Daily Express | News | 2.08× | ||
| 09 | Daily Mail | News | 1.95× | ||
| 10 | Home Bargains | Shopping | 1.93× | ||
| 11 | Matalan | Shopping | 1.92× | ||
| 12 | Katie Price | Fashion & Accessoires | 1.88× | ||
| 13 | Argos (retailer) | Shopping | 1.63× | ||
| 14 | B&Q | Shopping | 1.60× | ||
| 15 | Very (online retailer) | Website / Newspaper / Magazine | 1.58× | ||
| 16 | Breaking news | Movies & TV | 1.57× | ||
| 17 | Virgin Media | Technology & Electronics | 1.57× | ||
| 18 | Asda | Shopping | 1.53× | ||
| 19 | Betfred | Games | 1.53× | ||
| 20 | TUI | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.19× | |
| Community Orientation | OPEN | 1.16× | |
| Need for Security | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.67× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Risk Appetite | THRILL | 0.71× |
Tabloid (newspaper format) has an estimated audience of 13,729,324 people in United Kingdom, concentrated in England and Greater London.
59.9% of Tabloid (newspaper format) fans are female, 40.1% are male, with an average age of 43.1 years.
Tabloid (newspaper format) fans show strongest brand affinity for Daily Star (United Kingdom) (3.17×), Liverpool Echo (2.91×), and Daily Express (2.08×) over the country average.
Tabloid (newspaper format) fans in United Kingdom are most concentrated in England (reach ~10M), Greater London (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Tabloid (newspaper format) itself, the audience over-indexes on Liverpool Echo (2.91×), Daily Express (2.08×), Daily Mirror (2.16×), and The Daily Star (Bangladesh) (3.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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