Tabloid (newspaper format) Audience in United Kingdom
Tabloid (newspaper format) has an estimated audience of 13,729,324 people in United Kingdom. 59.9% are female, 40.1% are male, average age 43.1. Top regions: England, Greater London, South East. Top brand affinities: Liverpool Echo, Daily Star (United Kingdom), Daily Express, Daily Mirror, The Daily Star (Bangladesh).
The average Tabloid (newspaper format) fan in United Kingdom is 43.1 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Liverpool Echo, Daily Star (United Kingdom), Daily Express, with strongest over-indexing on Liverpool Echo (2.91× the country average). Demographically, the Tabloid (newspaper format) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Tabloid (newspaper format) fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 13,729,324 |
Audience persona
The typical Tabloid (newspaper format) fan in United Kingdom is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Liverpool Echo.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,296,993 | 3.42× |
| Greater London | 2,093,836 | 1.17× |
| South East | 2,044,172 | 1.11× |
| North West | 1,564,214 | 1.07× |
| East of England | 1,304,143 | 1.04× |
| South West | 1,147,634 | 1.02× |
| Scotland | 1,037,644 | 0.84× |
| East Midlands | 914,637 | 0.95× |
| Yorkshire and the Humber | 697,217 | 0.63× |
| Wales | 545,969 | 0.7× |
| North East | 364,170 | 0.68× |
| West Midlands | 344,605 | 0.59× |
| Northern Ireland | 297,032 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liverpool Echo | 2.91× | News |
| Daily Star (United Kingdom) | 3.17× | News |
| Daily Express | 2.08× | News |
| Daily Mirror | 2.16× | News |
| The Daily Star (Bangladesh) | 3.44× | News |
| Home Bargains | 1.93× | Shopping |
| Matalan | 1.92× | Shopping |
| Show business | 2.26× | Movies & TV |
| Very (online retailer) | 1.58× | |
| Daily Mail | 1.95× | News |
| Argos (retailer) | 1.63× | Shopping |
| Coronation Street | 2.4× | Movies & TV |
| Asda | 1.53× | Shopping |
| B&Q | 1.6× | Shopping |
| Breaking news | 1.57× | Movies & TV |
| Emmerdale | 2.39× | Movies & TV |
| Virgin Media | 1.57× | Technology & Electronics |
| TUI | 1.52× | Travel & Leisure |
| Betfred | 1.53× | Games |
| Paddy Power | 1.54× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.11 |
| Social Media Usage | JOY | 1.03 |
| Family Orientation | CONSERVATISM | 1.01 |
| Indulgence | JOY | 1 |
| Luxury Orientation | PREMIUM | 1 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| United Kingdom | 19.5% |
| Italy | 12.2% |
See Tabloid (newspaper format) audiences in other countries
- Tabloid (newspaper format) — Germany
- Tabloid (newspaper format) — United States
- Tabloid (newspaper format) — France
- Tabloid (newspaper format) — Italy
- Tabloid (newspaper format) — Spain
- Tabloid (newspaper format) — Brazil
- Tabloid (newspaper format) — Japan
- Tabloid (newspaper format) — South Korea
- Tabloid (newspaper format) — India
More Literature audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Tabloid (newspaper format) have in United Kingdom?
Tabloid (newspaper format) has an estimated audience of 13,729,324 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Tabloid (newspaper format) fans?
59.9% of Tabloid (newspaper format) fans are female, 40.1% are male, with an average age of 43.1 years.
Which brands do Tabloid (newspaper format) fans like most?
Tabloid (newspaper format) fans show strongest brand affinity for Liverpool Echo (2.91×), Daily Star (United Kingdom) (3.17×), and Daily Express (2.08×) over the country average.
Where do Tabloid (newspaper format) fans live in United Kingdom?
Tabloid (newspaper format) fans in United Kingdom are most concentrated in England (reach 10,296,993), Greater London (reach 2,093,836), and South East (reach 2,044,172). These three regions account for the largest share of the active audience.
What other brands do Tabloid (newspaper format) fans also like?
Beyond Tabloid (newspaper format) itself, the audience over-indexes on Daily Star (United Kingdom) (3.17×), Daily Express (2.08×), Daily Mirror (2.16×), and The Daily Star (Bangladesh) (3.44×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Tabloid (newspaper format). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.